5 Account-Based Marketing Basics You Need in Your Toolbox
Is there anything trendier right now than account-based marketing? Over the past five years, innovative technology has allowed B2Bs to hone their marketing strategies with personalized content. Account-based marketing as a concept isn’t new. However, it’s much easier for smaller companies to create ABM strategies these days which has led to a rise. Let’s go […]
Do You Really Need an Online Recommendation Engine in B2B?
Despite its pervasiveness in the consumer sector, many B2Bs still seem reluctant to admit that B2B buyers expect a personalized experience. Even B2Bs who do offer some personalization fall short with delivering results. Research estimates that 80% of B2Bs will abandon their personalization strategy by 2025 due to poor ROI. Yikes. The problem lies in […]
3 Awesome Ways to Use Content-Based Recommendations in B2B
Content-based recommendations are everywhere we turn online. Businesses need to consider that 59% of all B2B buyers are millennials. Now, millennials aren’t exactly the youngest in the game anymore. Many of them are pushing 40 this year. However, it is important to remember that they’ve had personalized experiences everywhere they go online for several years. […]
What is Collaborative Filtering? What Every Marketer Needs to Know
Most B2B marketers understand that they need to incorporate personalization and AI into their marketing strategies. However, they aren’t sure what AI looks like in practice and how it works. Algorithms in your favorite apps like Spotify and Amazon use special techniques for organizing and offering content. That’s why Amazon will never recommend you hunting […]
AI and Marketing: How to Further Your Lead Generation
Regardless of industry, if you want your business to be successful, you need marketing and sales teams that perform. And teams that perform well bring one core thing to the table: leads. Without leads, you can kiss the idea of a successful business goodbye. The problem is generating leads in 2020 differs from lead generation […]
6 Effective Ways to Use AI in B2B Marketing
Artificial intelligence isn’t the “next big thing” in B2B. It’s already here! Top companies in every industry are already using AI in B2B marketing to learn about their audiences, segment visitors, and create personalized content. Sure, there are still a few kinks to work out, but the results speak for themselves. As of 2017, nearly […]
Meet the AI in B2B Marketing Revolutionizing Demand Generation
You use artificial intelligence all day long – often without even realizing it. AI in B2B marketing has become pervasive over the past few years yet hardly anyone seems to be talking about it out in the open. It is no secret, however, that the B2B buyer’s journey is long and arduous for marketing, sales, […]
Why Does Every B2B Need Lead Verification Services?
In today’s push for personalization, B2Bs simply can’t afford bad data on B2B leads. Sadly, there’s a good chance that almost half of the data in your system is incorrect. In the consumer sector, marketers can assume that the parent of an infant will be the parent of a toddler in a few years. Someone […]
What Are the New Rules for Creating a Lead Nurturing Campaign?
Lead nurturing: that frustrating part between generation and conversion. Your lead nurturing campaign is the backbone of your marketing strategy – how’s it working for you? Statistics show that only 3% of leads end up converting – and that’s being generous. In other words, 97% of people will never convert into customers. To maximize your […]
Your Ultimate Guide to B2B Email Remarketing
Email remarketing is one of the best tools at your disposal for nurturing leads. It’s cost-effective compared to social media advertising and PPC Most email service providers offer a full suite of innovative automation and integration tools You don’t have to fight against social media algorithms for organic reach Plus, 41% of B2B buyers say […]