What Does a B2B Holiday Customer Experience Look Like?
In the run-up to the holidays, it’s important to ensure that your B2B holiday customer experience (CX) is top-notch. Consumers are more likely to spend money with companies that have a positive experience, so it’s vital to get ahead of the game if you want to succeed in the new year.
How to Use Your Content Engagement Metrics to Create Powerful, Engaging Content
Content marketing is a powerful tool for B2B businesses. But if you’re like most companies, you’re not sure how to use your content engagement metrics to create engaging content. Content engagement metrics are the most effective way to determine your content’s success (or failure). These metrics can help you determine what works and what doesn’t […]
What is User-Generated Content Marketing?
User-generated content is the next wave of content marketing, and it’s something that B2B businesses will need to adapt to if they want to stay on top of the latest marketing trends. But what exactly is user-generated content marketing, and can it help B2B businesses?
What is Martech Automation and Do You Really Need It?
In today’s fast-paced digital world, marketers have to constantly be on their game, competing with other businesses for the attention and trust of their customers. There’s no better way to boost your marketing campaigns than with martech automation. It’s the ultimate B2B solution for marketers looking to boost their marketing efforts. However, when it comes […]
Why You Should be Using Video on Your Landing Pages
Landing pages are a critical piece of most modern websites, but they’re not just for sales. Landing pages have become a key tool for any marketing professional who wants to engage and convert their prospects. And for good reason. Landing pages help your prospects get to know you, get to know your brand, and get […]
What Does an Account-Based Marketing Campaign Look Like?
Account-based marketing (ABM) isn’t exactly a new concept. However, it’s become a trending topic recently. It’s a strategy that focuses on targeting each individual’s needs and wants rather than trying to sell to an entire market at once. Account-based marketing campaigns are incredibly personalized, making them a powerful way to communicate with customers and build […]
What Do Winning Martech Stack Examples Look Like?
Both B2B and B2C brands know just how vital the right marketing tools can be. Unfortunately, many companies don’t know how to choose the right tools for their needs, or they fall under the impression that they need access to “all the things” to do a good job. If you’re considering investing in a new […]
3 B2B Holiday Marketing Campaigns to Learn From: +Tips on How You Can Create Your Own
The holiday season is quickly approaching, and if you haven’t already given thought to your B2B holiday marketing campaigns, then the time is now!
3 Ecommerce Security Threats You Need to Be Aware of This Fall: + Solutions to Help Protect You and Your Consumers
Cybercriminals are always looking for new ways to make money. Unscrupulous hackers will try to take advantage of any kind of online transaction to make a quick buck – no matter if it’s at your expense or that of your consumers. As the holiday season quickly approaches, your ecommerce security should be top of mind […]
Lead Generation for Technology Companies: 5 Strategies that Work
There’s a reason why technology companies are some of the most powerful brands in the world. They have a very distinct ability to influence people. However, to do that, they need to continuously fill their sales funnel with qualified leads that can be converted into happy, loyal customers. Lead generation for technology companies can be […]