There’s a reason why technology companies are some of the most powerful brands in the world. They have a very distinct ability to influence people. However, to do that, they need to continuously fill their sales funnel with qualified leads that can be converted into happy, loyal customers. Lead generation for technology companies can be tricky. Many factors go into it, and it takes time to develop the right strategy.
Not quite sure where to begin? Let’s start with what’s worked thus far for some of today’s tech companies.
How Do Tech Companies Generate Leads for Service?
In today’s competitive business environment, technology companies are often challenged with a lot of noise. It’s not enough to simply be good at what you do. You need to be good at filtering through the noise and finding the right customers.
When it comes to lead generation tactics for technology companies in the past, some of the most effective methods for keeping the sales funnel full included tactics such as:
Being the Authority Within the Industry
Many people look to an IT professional as a resource. This is an excellent opportunity to show the value you provide to your clients and continuously generate new leads from a marketing perspective.
Source: GlobalData
Name recognition within the tech industry is often associated with a level of authority because it usually results from years of being the “go-to” person in a particular area.
As a result, tech companies often have a more established network of contacts than those in other industries. Names such as Apple and Microsoft are prime examples of tech companies with strong authority within the industry.
Being a Solution Expert
Being an authority in the tech industry is only the tip of the iceberg. When it comes to lead generation for technology companies, brands also need to be solution experts.
This is because there’s a lot of competition in the tech industry. There are a lot of other brands that are vying for attention in the same space. Technology companies must be able to provide the solution to a problem that the customer has. This is a critical point because it’s the only way to differentiate themselves from their competitors.
Lead Generation for Technology Companies: 5 Strategies Worth Considering
Technology has come a long way, and because of that, lead generation for technology companies is getting more competitive than ever before. It’s no longer viable just to have name recognition (though it still helps quite a lot!).
Now, it’s about how a brand stands out through its product and the overall service it provides. As a result, technology companies are looking for ways to differentiate themselves to stand out. Here are five lead generation strategies worth implementing for tech brands:
1. Build Effective, Engaging Landing Pages
This is a strategy that many brands are utilizing. Landing pages are a great way for tech companies to attract attention and connect better with their audience. Landing pages are also incredibly easy to create and set up.
They’re a great way to start a conversation with your potential audience. As a result, they can be a very effective lead generation strategy. The trick is to make sure that the landing pages are optimized to capture and convert.
2. Host Informative Webinars
Building authority is still one of the best lead generation tactics for technology companies, and in today’s digital age, hosting informative webinars is an excellent way to do it.
Webinars provide an exceptional opportunity to give your target audience an understanding of your products or services and educate them on trends and topics within the industry – helping you showcase your knowledge and expertise.
Source: Comcast Business
They can also be a great way to drive traffic to your website. If you host informative webinars that are well-organized and detailed, you’ll have a better chance of attracting and converting leads.
3. Consider Collaborating with Influencers within Your Industry
Technology companies are always looking for ways to increase their reach to new audiences. Influencers are a great way to reach out to other people within your industry or niche.
Influencers are individuals who can create an impact and are often the key to starting a viral movement or marketing campaign. They can also be a great way to generate brand awareness and drive traffic to your website.
4. Create a Referral Program with Benefits to Current Customers
Another excellent lead generation strategy for tech companies is to utilize their current customers as referral sources.
Research shows that 92% of consumers trust referrals from those they know personally, while approximately 65% of new business comes from referrals. This is why an increasing number of technology companies are launching referral programs.
Giving your customers a bonus or incentive for referring business to you is a great way to increase your customer retention and referral rates and help attract new leads to your brand.
5. Offer a Free Trial of Your Product/Services
We all know that giving our potential audience something for free is a great way to get their attention and generate interest. Technology companies are no exception. However, they have to be very careful not to overuse this strategy, as it quickly gets old and makes customers lose interest.
You have to make sure that you are giving away something valuable while still meeting the needs of your audience. The key is making sure that your free trial or lead generation offer is something they can’t get anywhere else and solving a pain point they are dealing with.
You want to give them a chance to experience what you have to offer and show them that you can provide them with the solutions they need. This way, they will feel more inclined to convert and purchase from you.
Bring In Quality Leads with Hushly’s Lead Form Builder
Lead generation for technology companies is just as vital as any other industry. That means you need to be using the best strategies to generate quality leads. By doing this, you can increase your retention rate and conversion rates, and ultimately, help grow your business.
With Hushly’s lead generation tools, you can easily collect leads and nurture them into paying customers. We understand that generating high-quality leads is not an easy task.
That is why we developed a tool that saves you time and makes it easy to build a relationship with your audience and turn them into customers.
Want to see the power of Hushly’s lead form builder for yourself? Then book your demo today!
