In today’s fast-paced digital world, marketers have to constantly be on their game, competing with other businesses for the attention and trust of their customers. There’s no better way to boost your marketing campaigns than with martech automation. It’s the ultimate B2B solution for marketers looking to boost their marketing efforts.
However, when it comes to the term martech automation, it’s often used interchangeably with the term marketing automation. Are they one and the same?
Marketing Automation vs. Martech Automation: What’s the Difference?
The term martech has become more popular recently, and many marketers are using it to describe programs that automate marketing tasks. But what’s the difference between marketing automation and martech automation?
Marketing automation is a term that refers to the use of software and online tools to automate the various aspects of marketing campaigns. It is a very broad term that can refer to individual tasks or a multitude of them. It also can refer to digital and traditional marketing tasks.
Martech is much more than a suite of marketing tools. As a whole, martech automation is about creating and executing martech strategies, leveraging technology, and using analytics to boost business growth. Where marketing automation is very broad, martech automation is very specific to digital marketing and creating a system that works for you.
Is Martech Automation Necessary for B2B Brands: 8 Benefits You Should Know
So, is martech automation an absolute necessity for those in B2B? The answer to that question is completely personal. However, there are many benefits worth considering if it’s a question that you’re asking yourself.
1. Reduce Internal Friction
One common issue that many brands must deal with is friction between teams, especially when several teams from different departments handle marketing. This is usually caused by each department handling their marketing needs in their own way and not working together.
Marketing automation can help solve this issue by creating a system that helps each team work together, eliminating any internal friction. It also helps ensure that the marketing strategy is implemented consistently across the organization.
2. Do Away with Repetitive Manual Tasks
Many marketing processes can be tedious and repetitive, from manually entering contact information to writing emails and posting to your brand’s social media pages.
Martech automation can do away with many of these tasks, making marketing campaigns more efficient and effective from start to finish. It also provides a centralized location to manage all of these tasks, so there’s no need to jump from one tool to the next.
3. Improve Customer Experience (CX)
Another benefit of martech automation is that it can help create and maintain a positive customer experience. It can help you learn more about your customers, which can help you better understand their needs and expectations. It can also be used to help provide the right content to the right audience members, giving them easy access to information they want and leaving out any unnecessary clutter.
4. Increase Revenue
The impact of a well-crafted martech stack on your sales pipeline is undeniable. Not only can martech automation help improve your customer’s overall experience, but it can also help you improve your conversion rates and increase your revenue significantly.
5. Reduce Costs
Martech automation can also help brands reduce their overall marketing costs. This is thanks to the efficiencies that come with using automation tools.
This can include reducing the amount of time an individual spends on a task and automating the repetitive aspects of marketing campaigns, which can help reduce the overhead costs associated with them.
It can also ensure that the right content is delivered to the right audience members at the right time, which helps you bring in more revenue without spending extra to send it to people who aren’t interested.
6. Increase Visibility
With effective martech automation, it’s easy to increase your visibility. Martech automation can help increase visibility by pushing the right content to the right people at the right time. This ensures that you’re increasing your brand’s exposure without having to worry about spending too much money.
7. Build Brand Reputation
One of the biggest benefits of martech automation is that it allows brands to build their brand reputation. It can help brands create positive relationships with their customers, which can help improve brand reputation over time.
For example, if a customer is having a positive experience with your brand, they’re more likely to share their experience with others in the form of recommendations, referrals, and testimonials.
Research states that approximately 92% of B2B buyers are willing to purchase after reading a trusted review. That means that investing in the right martech stack to help you create an ideal CX can prove highly beneficial.
8. Gain Valuable Insights
Finally, martech automaton can help you gain valuable insights into your customers, competition, and more.
Analytics tools can help you make better decisions based on the data you’re collecting, which can help you create more effective marketing campaigns.
It can also help you track the success of certain initiatives. When used in conjunction with data from other sources, martech automation can help you better understand customer needs, which can help you create the best products and services for your customers and target your potential customers more effectively.
Building a Winning Martech Stack with Hushly
If you’re considering investing in martech automation, it’s important to do your research and find the right tools for your needs. While there are a number of tools available to help you build a better martech stack, the most effective ones are only a few clicks away.
Here at Hushly, we have the expertise to help you build a winning martech stack with ease. We can help you find the right tools to automate your marketing, increase your visibility, and gain valuable insights about your customers. We can also help you implement those tools to help you achieve your marketing goals.
If you need help building a winning martech stack, then make sure you check out this 8-item checklist today to help ensure you’re building an optimized stack that gets you the results you want!