3 Steps to Building a Successful B2B Content Experience
Content is the cornerstone of the B2B buyer journey. However, it’s no longer enough to pump out endless content, hoping that something will resonate with your audience. Today’s B2B buyers expect a content experience that speaks to their needs, helps them make sense of a complex market and provides the guidance they need to make […]
What is a B2B Content Experience?
If you’re in B2B marketing, you’re no stranger to content. In fact, you probably spend a lot of time creating, curating, sharing, and promoting content. But what if you could make your content do more than that? What if you could empower your content to help you meet your goals? That’s where the B2B content […]
Should You Include a B2B Omnichannel Experience in Your Strategy?
With the onset of the global pandemic came an explosion in online transactions, not only in the B2C community, but amongst B2B buyers as well. According to McKinsey, more than 90% of B2B companies shifted to a virtual sales model due to nearly 70% of consumers preferring the option to conduct their business remotely. However, […]
Your 8-Step Guide to Building a B2B Personalized Buying Journey that Delivers Results
B2B buyers are often tricky customers. They have a lot of important things to do and need to be sure they’re purchasing the right product or service for the job. Unfortunately, one thing that traditional marketing tactics get wrong is not creating a personalized buying journey for their audience. Many B2B marketers create generic buying […]
The B2B Personalized Buying Journey is Changing: Here’s What You Need to Know
The B2B personal buying journey is changing. The days of the ‘one-size-fits-all’ approach have come to an end. Instead, teams are focusing on creating a B2B personalized buying journey that meets the needs of each buyer on an individual basis. By understanding how the B2B buying journey is evolving, you’ll be better equipped to meet […]
The B2B Buyer Experience: What Should You Expect in 2022?
The new normal is rapidly emerging in the B2B buyer experience space. Buyers demand a seamless, personalized experience that adapts to their preferences and needs. They are beginning to demand more digital experiences than simple information delivery. They want interactive and immersive experiences, providing them with opportunities to interact with the brand on a human […]
Should You Be Focusing on Creating a B2B Account-Based Content Experience?
In today’s digital landscape, businesses are faced with the challenge of finding ways to effectively and efficiently reach their ideal customers. With such a heavy emphasis on account-based marketing and creating the ultimate account-based experience, one of the most effective strategies for reaching your ideal B2B audience is creating an account-based content experience. Yet, while […]
B2B Account Journey vs. B2B Customer Journey: Is There a Difference?
With the recent explosion in the discussion of both account-based marketing (ABM) and account-based experiences (ABX), a new debate has emerged: is there a difference between a B2B account journey vs. a B2B customer journey? Currently, the terms are used interchangeably. However, there is a subtle but essential distinction between the two. The Difference Between […]
What is B2B Attention Scarcity and How Can It Impact Your Marketing Strategy?
B2B audiences tend to be more driven, opinionated, and skeptical than their B2C counterparts – making them harder to reach because they’re more in tune with their own interests. That’s why B2B audiences are more selective with their time and attention, making B2B attention scarcity one of the biggest challenges for marketers. But it doesn’t […]
Your B2B Guide to Account-Based Experience: What You Need to Know in a Nutshell
Account-based experience (ABX) is a growing priority for companies that want to engage and convert their audiences. The power of ABX lies in its ability to deliver on the promises of digital transformation — to personalize the customer experience, improve the customer journey, and integrate new ways of working. However, it’s a term that’s being […]