How to Humanize AI: A Guide to Combining the Best of Both Worlds
Artificial intelligence (AI) has the power to scan and organize thousands of files. It can identify patterns and detect errors from piles of information. Yet, despite its unparalleled strengths, it still lacks human skills like understanding people’s emotions. There’s no better human than humans, and AI can’t replace that unique spark you have. However, it […]
Why Your Tech Company Needs AI Conversion Rate Optimization
Being an intuitive marketer means knowing when to work harder and when to work smarter. Conversion rate optimization is one area where working smarter yields greater rewards. We all have human limitations. When we work within our limited capabilities, we also restrict our business’s growth. AI conversion rate optimization pushes conversion rates beyond your human […]
Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?
Traditional marketing techniques were the norm for many years because all marketers could do it. Traditional marketing encompasses offline activities such as print ads, billboards, and cold calling. The traditional framework also encompasses digital outbound marketing strategies that follow the same process. However, that framework is no longer the go-to option for all companies, especially […]
How to Choose the Best Conversion Rate Optimization Tool for Your Business
You use screwdrivers to twist screws into their slots. They are very effective at their jobs. But you wouldn’t use a screwdriver to build large furniture pieces, staircases, and home extensions. There’s a point where manual screwdrivers aren’t effective, and you need to upgrade to a drill. Conversion rate optimization (CRO) tools are the drills […]
6 Top Conversion Rate Optimization Best Practices in 2024
“We doubled our website traffic this month.” Your marketing assistant proudly proclaims. “That’s fantastic! And how are our sales looking?” The assistant looks confused before replying that they remained the same. In your rush as a marketer to generate the numbers, we must not forget to also include strategies for converting those numbers to customers. […]
Your Complete Guide to Digital Marketing for Professional Services
Whether you’re a law firm, accounting agency, consulting company, or any other professional service provider, your online presence and digital strategies directly impact your success. Most clients begin their research online, so leaving your digital mark and curating a journey that directs users from the first touchpoint to the conversion has the potential to be […]
How to Increase Your Lead to MQL Conversion Rate
Conversion encompasses more than just the leads who purchase from your brand. Another key conversion rate is leads who move from new leads to marketing-qualified leads (MQL). Your lead-to-MQL conversion rate ensures your marketing budget pays off while identifying missed conversion opportunities. Hushly can help you boost that rate so every cent you invest in […]
How to Build B2B Technology Marketing Workflows with Hushly
Domino effect machines have recently gained popularity on social media. These are machines where a single action triggers a line of events like pushing buttons, spinning wheels, and starting remote-controlled cars. These chains of events all lead to a grand finale, like revealing a birthday message or placing a bowl of ice cream on the […]
7 ABM Tactics You Should Update for 2024
Have you ever collected baseball cards? Some baseball card collectors purchase dozens of card packs at the store, then spend hours sifting through those stacks to find the cards they don’t have or are high-value. Conversely, some collectors will skip those packs and focus only on the highest-value cards, searching the web for online sellers. […]
4 Types of Buyer Intent and How to Use Buyer Intent Data
Two shoppers entered a toy store. One is a bored-looking teenager who tells the clerk, “I’m just looking.” Another is a mother with two children in tow who grabs a cart and says, “I need a minute to look.” Which one is more likely to purchase? Buyer intent data collects clues about leads and website […]