5 Artificial Intelligence Solutions to Personalize Content Marketing
You spend a ton of time, energy, and resources developing your content marketing strategy. According to research from Content Marketing Institute, the average B2B spends an average of $185k per year on various aspects of content marketing. Not only that, but nearly half of all B2Bs expect their content budget to increase in the coming […]
How to Use Artificial Intelligence to Boost Profit from Your B2B Blog
Artificial intelligence shapes almost all your digital experiences. Despite our daily exposure to AI, many B2Bs still aren’t sure how to use it effectively just yet. Apps like Netflix offer an endless stream of personalized content. Facebook is specially designed to keep you scrolling with uniquely crafted content. Amazon offers personalized product suggestions to keep […]
6 Strategies to Use Artificial Intelligence in Business Marketing
Artificial intelligence is taking over every industry. When people think of AI, they tend to imagine robotic devices completing human tasks like bagging groceries or grilling burgers. The reality is, however, the use of artificial intelligence in business goes much deeper than that. At least 18% of B2Bs already use AI in their marketing strategies […]
How Companies are Using Artificial Intelligence (And You Can Too)
Leading companies around the world are using AI to reach their audience and provide personalized experiences. A few years ago, businesses assumed AI was only accessible to the big guys with massive budgets to throw around on new tools and software. Currently, an estimated 18% of B2Bs are using artificial intelligence, and you can expect […]
3 Awesome Ways to Use Content-Based Recommendations in B2B
Content-based recommendations are everywhere we turn online. Businesses need to consider that 59% of all B2B buyers are millennials. Now, millennials aren’t exactly the youngest in the game anymore. Many of them are pushing 40 this year. However, it is important to remember that they’ve had personalized experiences everywhere they go online for several years. […]
AI and Marketing: How to Further Your Lead Generation
Regardless of industry, if you want your business to be successful, you need marketing and sales teams that perform. And teams that perform well bring one core thing to the table: leads. Without leads, you can kiss the idea of a successful business goodbye. The problem is generating leads in 2020 differs from lead generation […]
6 Effective Ways to Use AI in B2B Marketing
Artificial intelligence isn’t the “next big thing” in B2B. It’s already here! Top companies in every industry are already using AI in B2B marketing to learn about their audiences, segment visitors, and create personalized content. Sure, there are still a few kinks to work out, but the results speak for themselves. As of 2017, nearly […]
Meet the AI in B2B Marketing Revolutionizing Demand Generation
You use artificial intelligence all day long – often without even realizing it. AI in B2B marketing has become pervasive over the past few years yet hardly anyone seems to be talking about it out in the open. It is no secret, however, that the B2B buyer’s journey is long and arduous for marketing, sales, […]
Artificial Intelligence Pros and Cons in B2B You Need to Know
AI is a funny thing. Every business knows it’s growing in importance, but they struggle to implement AI tools properly. By understanding the basic artificial intelligence pros and cons, you can prepare yourself and avoid some common mistakes Mistakes are costly. Major companies – who you’d think have it all figured out – lost $900 […]
6 Crucial Mobile Marketing Automation Strategies for Lead Generation
Only smart B2B marketers seem to realize this right now, but a solid mobile strategy is critical for generating leads and driving sales today. However, putting mobile marketing automation strategies into action is easier said than done in B2B. While consumer brands can afford to play around with new tools and tactics, B2Bs don’t have […]