What Every B2B Sales Digital Transformation Needs to Succeed
Whether you’re prepared or not, B2B sales digital transformation is sweeping the industry. Leading B2B companies have already figured out how to capitalize on data in digital transformation for creating personalized experiences. Without getting too technical (there are enough articles for that), let’s look at the basics of B2B data-driven marketing. Why Care About High-Level […]
23 B2B Social Media Statistics from 2019 Every Marketer Needs to See
A few years ago, most marketers working in B2B would have laughed if you mentioned the importance of building a B2B social media strategy. Marketers always seemed to think of social media as the B2C domain. Why bother with B2B social media marketing? For one thing, your buyers are consumers when they leave their office. […]
How to Create the Awesome High Converting Landing Page Leads Want
Most B2Bs know that their website is the most important asset for converting leads. Despite this, analysis from Forrester Research shows that most B2B websites fail engagement tests. With much longer buying cycles, converting visitors into buyers isn’t exactly a realistic goal in B2B. A high converting landing page looks a little different. Instead of […]
6 Key Features Every B2B Website Design Needs in 2020
Is your website designed to please buyers or impress competitors? The truth is, buyers complete anywhere from 57% to 90% of the process before they ever speak to someone on your team. What are they consuming during this research phase? Your website. B2B website design matters because your website is your best marketing asset. It’s […]
How to Choose B2B Marketing Tools for Personalization
If you’re like most B2Bs, you know that personalization is critical for attracting leads and closing sales, but you aren’t sure which tools you need to complete the task. Which B2B marketing tools are worth the money and which ones will just bloat your budget? If a tool doesn’t help you collect and access relevant […]
4 Sales Lead Management Strategies Every B2B Needs
Managing a handful of leads is easy. You can see where they came from, understand their needs, and evaluate your tactics to collect information and hone your skills. Once your business grows, however, things get a little more complicated. Without a comprehensive sales lead management strategy, things start falling through the cracks and your data […]
6 Crucial Mobile Marketing Automation Strategies for Lead Generation
Only smart B2B marketers seem to realize this right now, but a solid mobile strategy is critical for generating leads and driving sales today. However, putting mobile marketing automation strategies into action is easier said than done in B2B. While consumer brands can afford to play around with new tools and tactics, B2Bs don’t have […]
8 B2B Email Marketing Best Practices for Personalizing Every Campaign
Email campaigns are an excellent way to stay in touch with your visitors and hot leads. Over half of the world population uses email and in the professional world, it’s an essential method of communication. At the same time, the average office worker receives 121 emails in their inbox each day. It’s a challenge to […]
7 B2B Marketing Automation Strategies to Nurture Leads
You’ve already heard about how important B2B marketing automation is for generating prospects, engaging your audience, and converting leads into customers. You just have a few questions and concerns. How can I afford marketing automation without my budget bleeding? What can I do to make sure my automation tools work for me? Which kind of […]
The Real Secrets to Skyrocketing Your B2B Conversion Rate
You know the B2B buying cycle is long but why aren’t your leads ever converting into customers? If you’ve spent most of your time generating leads without worrying about quality or vetting, there’s a good chance that your B2B conversion rate is suffering. If so, now is a valuable time to take a step back […]