Here’s Why You Don’t Need to Fear B2B Marketing Automation
You hear it all the time, “B2B marketing automation is supposed to make your life easier – not harder” but you can’t see it. To you, automation just sounds like a huge hassle. Everyone else is jumping on the bandwagon and you’ve got to follow their lead or get left behind. For most people, drastic […]
How to Choose a B2B Marketing Agency that Understands Human Behavior
You’ve no doubt noticed that “customer experience” or “customer journey” is all the rage in B2C marketing right now. It’s all about creating a seamless and humanized experience for leads and current customers across multiple platforms – but should a B2B marketing agency take a similar strategy? Well, your B2B buyers are also consumers for […]
7 Account-based Marketing Tactics You Need to Convert
Looking for new account-based marketing tactics to level-up your strategy? Maybe you’re new to ABM entirely and you’re interested in how it works before hiring an account-based marketing agency? Either way, you’re in the right place! Research from MarketingProfs shows that companies with an ABM strategy in place generate 208% more revenue than those without. […]
7 Features You Need from an Integrated Marketing Agency in 2020
Not long ago, an integrated marketing campaign involved hitting your leads with phone calls and direct mail – integrated marketing agencies didn’t really exist. Today, thanks to the internet, it’s easy to reach your prospects and leads where they hang out online with relevant content. 83% of B2B buyers say that treating them like a […]
7 Reasons You Need to Personalize the B2B Buyer Journey
The line between the B2C journey and B2B buyer journey isn’t so clear-cut anymore. Even the traditional professional workplace doesn’t look the same these days with 70% of professionals around the world working from home or away from the office at least one day each week. In an increasingly digital world, buyers seamlessly tab from […]
6 Ways to Use B2B Intent Data to Boost More Revenue
B2B intent data isn’t necessarily new, but it has become more accessible over the past few years. As more and more B2Bs catch onto the idea that personalization is vital for generating leads, converting leads into customers, and retaining clients, the importance of intent data grows. In fact, up to 85% of buyers say they’ll […]
Everything You Need to Know About Firmographic Data
When consumer brands start their personalization journey, they immediately break their customers and leads up into different segments based on unique demographics. Segmenting your audience makes it much easier to create relevant content which is used to convert prospects into leads and leads into customers. Like the old marketing saying goes, “if you target everyone, […]
How to Easily Create a Data-Driven B2B Segmentation Strategy
Segmentation in marketing is not a new concept – technology has just changed the game at a rapid rate. While consumer brands have always had plenty of data to work with, most businesses must rely on a couple of hundred customers at best. Tech advancement has made the job easier but it’s still a struggle. […]
How to Keep Your B2B Database Clean, Accurate, and Effective
Every B2B seems to understand that personalization is important, but their efforts across the board seem to fall short. According to the latest research from Seismic and Forrester, 88% of businesses agree that buyers expect relevant and personalized content now more than ever. However, only about 20% of businesses can effectively personalize their experiences for […]
7 Steps to Create an Effective B2B Web Personalization Strategy
Run a Google search for “web personalization strategy” and you’ll find plenty of long and drawn-out articles explaining every piece of personalization in case-by-case detail. This is not one of those articles. Data and personalization don’t have to be complicated or go over your head. Here’s a simple, matter-of-fact plan in seven steps about how […]