Why Does Every B2B Need Lead Verification Services?
In today’s push for personalization, B2Bs simply can’t afford bad data on B2B leads. Sadly, there’s a good chance that almost half of the data in your system is incorrect. In the consumer sector, marketers can assume that the parent of an infant will be the parent of a toddler in a few years. Someone […]
What Are the New Rules for Creating a Lead Nurturing Campaign?
Lead nurturing: that frustrating part between generation and conversion. Your lead nurturing campaign is the backbone of your marketing strategy – how’s it working for you? Statistics show that only 3% of leads end up converting – and that’s being generous. In other words, 97% of people will never convert into customers. To maximize your […]
Your Ultimate Guide to B2B Email Remarketing
Email remarketing is one of the best tools at your disposal for nurturing leads. It’s cost-effective compared to social media advertising and PPC Most email service providers offer a full suite of innovative automation and integration tools You don’t have to fight against social media algorithms for organic reach Plus, 41% of B2B buyers say […]
5 Forgotten B2B Customer Journey Touchpoints Every Marketer Needs
You hear a lot about improving the buyer experience these days, but are you covering all the important B2B customer journey touchpoints? Research shows that most B2Bs could stand to improve their customer experience. While most consumer brands tend to receive satisfaction ratings between 65% and 85%, B2Bs fall short with approval ratings below 50%. […]
8 Real-Time Personalization Tactics You Can Use Today
A lot of B2Bs either put off or neglect personalization entirely because they assume it’s too complicated, costly, or risky. The truth is, real-time personalization is much simpler than you’d think! Artificial intelligence makes it easy to track onsite behavior for every visitor and create an instantly personalized experience. One-to-one marketing is important. 83% of […]
Artificial Intelligence Pros and Cons in B2B You Need to Know
AI is a funny thing. Every business knows it’s growing in importance, but they struggle to implement AI tools properly. By understanding the basic artificial intelligence pros and cons, you can prepare yourself and avoid some common mistakes Mistakes are costly. Major companies – who you’d think have it all figured out – lost $900 […]
How to Create an Awesome B2B Brand Strategy + 4 Mistakes to Avoid
A B2B brand strategy is critical for building familiarity, and later, trust with your audience and leads. Unfortunately, many businesses fall short in the B2B branding department – either missing the mark or not connecting with buyers quite as they should – and it has real-world consequences. 63% of buyers look for shared values when […]
6 Essential Business to Business Marketing Strategies for Mobile
Business to business marketing strategies that prioritize mobile experience aren’t optional anymore. Your website is your best marketing asset. It does the work of both your sales and marketing teams. An engaging and accessible mobile website is critical for nurturing leads and avoiding customer churn. Research shows that over 90% of B2B buyers are more […]
How to Leverage Digital Behavioral Data in B2B for Buyer Journeys
A few years ago, only multinational B2Bs with massive marketing budgets could afford to track digital behavioral data and use it to implement personalized strategies. That’s drastically changed. Today, it’s easier than ever to collect different types of behavioral data on your leads. Not to mention, intent data adds an entirely fresh level of tracking. […]
7 Tips to Create an Effective B2B Integrated Marketing Strategy
If asked to imagine some of the best integrated marketing campaigns in B2C, you’d have no problem thinking of several. Old Spice, Always, Taco Bell – just to name a few. What about B2B integrated marketing campaigns? You’d have a little more trouble, right? Integrated marketing in B2B doesn’t have to be super stressful. Use […]