7 Tips to Create a Seamless Cross-Channel Personalization Strategy
Consumer brands have jumped into action creating effective cross-channel personalization strategies. B2B companies? Not so much. Sure, B2Bs understand the benefits of personalizing every channel. However, putting it into practice is a whole different story. The B2B buying process is lengthy and often convoluted. The latest research shows between six and ten team members […]
8 Tactics to Use for Every Lead Magnet Landing Page
Lead magnet landing pages are your money makers. They’re what convince visitors to stay in touch with your brand – or even convert into a customer. Did you know, however, that the median B2B landing page conversion rate is less than 3%? Many marketers may not realize that B2B buyer expectations have evolved over the […]
B2Bs Crave Experiences Not Products: Here’s How to Deliver
We hear a lot about driving value from experiences rather than material things – but what does that mean for B2B sales? To understand the changing B2B experience, start by looking at the broader picture. Research shows that 78% of millennials would rather spend their hard-earned money on experiences – like live concerts and travel […]
How Do Personalization Engines Work? Everything Marketers Need to Know
Personalization isn’t just “nice to have” in B2B anymore – your B2B buyers expect it. 65% of buyers say they would consider switching brands if a company didn’t make any effort to personalize their interactions and content, which is 13% more than consumers. Salesforce Despite its importance, most B2Bs struggle to implement effective personalization strategies. […]
8 Factors Every B2B Tech Marketing Strategy Needs in 2020
The coronavirus has changed how everyone conducts business. As everyone shifts towards a world of working remotely – with many never looking back – certain pieces of technology have become critical for daily work. Business technology is certainly having a moment and it’s more important than ever to keep your B2B tech marketing strong. 8 […]
What B2B Marketing Analytics Do You Need to Watch in a Post-COVID-19 World?
The pandemic has changed how everyone conducts business – from small consumer e-commerce suppliers to massive B2B corporations. Many marketers may not realize that the concept of “essential business” still carries over into the B2B realm – and not in the way you might think. If your traffic and conversions have drastically dropped off or […]
How to Research Buyer Personas for Effective Account-Based Marketing
Your buyer personas are the lifeblood of your content marketing strategies. Whether you’re creating content for specific audience segments or an account-based marketing strategy, you need specific personas to drive your content creation. 85% of B2Bs expect personalization on the very first interaction so understanding their problems, state of mind, and needs are critical if […]
How to Build an ABM Strategy: 7 Key Components You Need
If your B2B organization is shifting its marketing efforts in response to the pandemic, you’re not alone. About half of B2Bs have scaled back their marketing budgets as of the end of April. 72% say more of their reduction is due to canceling in-person events and shifting operations online. Luckily, B2B marketers face a little […]
Are You Spending Too Much Time on B2B Content Personalization?
Personalized content is critical for grabbing attention, earning engagement, and winning B2B leads. 85% of buyers say they will bounce if a company doesn’t personalize the very first touchpoint along the journey. But are you spending too much time researching, developing, and delivering your B2B content personalization strategy? Probably! Let’s go over the different strategies […]
B2B Marketing Budgets During COVID-19: Why You Don’t Need to Worry
Some states might be slowly creeping back to normal, but the reality of business and life is far from how it once was. The truth is people are scared. Scared for their jobs, the roof over their heads, food on their tables, and even their physical and mental health. As if the virus itself didn’t […]