9 Demand Generation Campaign Examples to Inspire You
It can be useful to look at some demand generation campaign examples so you can apply the principles to your own business. Demand generation tools and strategies are constantly evolving, and the vast number of choices of how to increase demand for your product can lead to paralysis. But generating ROI with smart marketing tactics […]
ABM vs. ABX: Their Similarities and Differences
Account-based marketing and experience, or ABM and ABX respectively, are marketing terms that describe a strategy aimed at targeting and impressing specific, high-quality B2B consumers. This is in contrast to a traditional marketing strategy, which might make a generic pitch to a general audience within an industry. ABM originated in the early 1990s and became […]
What is ABX Marketing? Here’s How to Get Started
Account-based experience, or ABX, marketing is an end-to-end B2B service strategy that focuses on synchronizing all aspects of a B2B customer experience: from marketing, to sales, to customer service. A consistent, high-quality B2B service tailored to each business is the ultimate goal of ABX marketing. Similar to its predecessor known as ABM (account-based marketing), the […]
6 Ways to Improve the B2B Buying Experience
Taking steps to improve your B2B buying experience will seem daunting at first. There is a myriad of ways you could choose to approach the topic of optimization in this context, and knowing where to begin is not always obvious. We’ve crafted today’s blog to help you understand what it means to have an excellent […]
A Guide to Effective B2B Buyer Conversion
Opportunities to optimize B2B buyer conversion happen at every step of the marketing process. Whether you’re looking to generate more leads with fantastic video content, or ranking leads with automated data analysis, the forefront of technology and sales has never been more complex. This is confounded by the seemingly limitless ways you could approach the […]
How Can Your B2B Intent Data Optimize Your ABM Strategy?
On the hunt for a way to optimize your account-based marketing (ABM) strategy? If so, you’ll want to take a look at your intent data, as it can hold an array of insightful information you can use. Intent data is one of the most valuable tools a B2B marketer can have in their arsenal. That’s […]
Marketing Qualified Leads vs. Marketing Qualified Accounts: What’s the Difference and Does It Really Matter?
The last thing any business wants is to pour time and resources into generating leads, only to fall short of their goals. After all, you’re relying on those leads to convert so you can keep your company afloat. If you aren’t hitting your sales goals, it can cause financial strain when it comes time to […]
ABM and Lead Conversion: How to Put Your ABM Strategy to Work and Increase Your Lead Conversions
Account-based marketing (ABM) can be an extremely effective way to target and convert leads within your B2B business. But if you’re not familiar with account-based marketing or you’ve used it without success in the past, pay close attention. If you want to reach your highest-value leads and get them to close more deals, this is […]
5 B2B Account-Based Marketing Examples to Help You Build a Successful Strategy
Take a moment and imagine a world where the sales process began by selling directly to those accounts that were the best fit for your business. You’d no longer have to waste time marketing to and pitching unqualified leads that simply aren’t interested. Instead, you can focus on engaging and nurturing those whom you know […]
B2B Account Retention: Why It’s More Important Now Than Ever
With the current state of the economy, times have proven to be tough for everyone, including businesses. To survive with everything happening in the world and stand out in a competitive marketplace, it’s more important than ever to focus on B2B account retention. While this may seem like a no-brainer, many businesses get too caught […]