Mobile Customer Engagement: What It Is & Why It Matters
Let’s say you have a brother whose birthday is coming up, and you aren’t sure what gift to get. You’re off work one evening and are scrolling Instagram on your phone when you come across an ad for a salt lamp that he’s been talking about getting for months. He’s already liked the post. It’s […]
The 7 Best Organic Website Traffic Sources You Should Use in 2022
You’ve spent the money on great content, the time and money to build a great website, and you are confident that your product will add value to anyone who chooses to buy it. Yet you’re not generating leads like you think you should be. Or maybe your conversions remain stunted despite all of your best […]
7 B2B Lead Conversion Metrics You Need to Track
Your marketing team works hard, generating what they believe to be high-quality leads. It sends them in good faith to the sales department expecting a healthy or above-average lead conversion rate. In an ideal world, your sales team could convert 100% of leads into sales, but everyone involved knows that isn’t happening. Instead, the sales […]
A Guide to Visitor Behavior Analysis
Visitor behavior analysis is the process of understanding why users on your website make purchases, browse certain content, or click away. In essence, it’s examining every part of the user experience from the user’s perspective to find out what’s good about your website and what needs improvement. Other than just understanding what customers are doing, […]
A Guide to Measuring Lead Quality
Measuring lead quality is an important step to boosting your sales conversion rates and simplifying the lives of your sales team. An unqualified list of leads can be highly misleading. If most prospects in the stack are only kind of interested in what you’re selling, a salesperson could waste precious time tracking them down only […]
How to Create an Effective Content Engagement Strategy
Content engagement is the world of shares, likes, clicks, and reposts. The more engagement you have on your posts and the higher the quality of that engagement, the more likely the customer will enjoy spending time on your pages or with your content. In some respects, high content engagement acts as a self-reinforcing cycle. Improved […]
How to Boost Your B2B Content Engagement
Content engagement is a key indicator of the quality of your content marketing strategy. Keeping track of it is a challenge in and of itself, but what about boosting it? It may not always be obvious what drives social media users to engage with content, how to track it, or why to bother with content […]
Account-Based Marketing vs. Demand Generation: What’s the Difference?
Account-based marketing (ABM) is an old idea that continues to generate buzz and influence B2B sales around the world. Demand generation is a similarly well-understood set of strategies companies use to improve the quality of their sales leads, if not the quantity of them. Of the countless marketing strategies available for modern businesses, these are […]
A Guide to Account-Based Marketing (ABM) for Fintech Companies
Account-based marketing (ABM) is a powerful option for fintech companies looking to target high-quality clients. Instead of the standard marketing process, which expects customers to find your product through traditional advertising and buy it based on the strength of the advertisement, ABM seeks to target the best and largest customers and sell to them directly. […]
Understanding the B2B Content Experience Framework
Account-based marketing (ABM), and its evolution into account-based experience (ABX), has shifted the framework that informs how content should be presented to your B2B buyer audience. There was a time when just having the information posted somewhere online was enough to add value. As marketing strategies have evolved and risen to meet the expectations of […]