The 6 Content and ABM Experiences You Need to Drive Demand and Efficient Growth
We all know a good experience can make all the difference. An impressive customer service experience, a negative experience browsing a website — a good or bad experience can ultimately make or break someone’s purchasing decision. And as marketers, we’re in the business of experiences — it’s our job to make people feel heard, help […]
What is a B2B Go-To-Market (GTM) Strategy?
Broadly, go-to-market (GTM) refers to the act of bringing a new revenue-generating business practice to the right buyers. In other words, GTM is the motion of your entire company (or at least the marketing and sales teams) when introducing a new product. Naturally, there are many moving parts during this. The best GTM strategies match […]
How to Create Personalized Landing Pages in 6 Steps
Someone who trusts you will come to you with many problems. In the world of business, problems mean opportunities to build solutions. What if you had a permanent funnel of problems to cook up solutions to, each of them coming from a few customers who are so engaged with your content and products that they […]
Marketing Pillars of Efficient Growth at Scale
To create an efficient growth model you need to develop a repeatable, scalable motion. And know your ‘Why’. Why should your buyers care about your company? Why did you create this product and what problems does it solve? Understanding your ‘Why’ will be the catalyst to your entire go-to-market strategy. Luckily, marketers have started to […]
How to Do B2B Keyword Research That Brings Leads
You plan your B2B marketing content carefully to add value to the lives of your clients, inform customers about new or upgraded products, and direct prospects to your sales teams to close the deals. But does your B2B marketing content generate leads with a coherent strategy based on strong B2B keyword research? According to Baclinko, […]
Your Guide to Creating a Content Matrix
Try visualizing yourself as someone shopping for a product like the one you’re selling. How do you expect to engage with content? What does it feel like to learn about a product, educate yourself on it, decide whether it’s worth buying, and pull the trigger on the purchase? If you’re selling to B2B customers, you […]
8 Ways to Optimize Your ABM Experience for Business Growth
You may be totally confident in your ABM experience strategy today and unsure of how it’s going to scale tomorrow. This is a reality many small-to-medium business owners and marketing executives face and brings the problem of scalability into sharp focus. For decades, companies have relied on traditional lead generation in the form of regular […]
When Should You Ungate Content?
The decision to ungate your website’s content hinges on many factors. The performance of your MQLs, the importance of your brand awareness, and the quality of your content are all pieces of a puzzle. To know when and how to ungate your content, you’ll need some important information about your company as well as the […]
Subfolder vs. Subdomain for SEO: Which is Better?
After deciding what type of content to host on your website, you’re going to quickly be asking another question: “Should I host my content on subfolders or on subdomains?” Subfolders are the classic option. The internet was built on subdirectories and folders, and their basic structure means they’re easy to understand since they directly resemble […]
Mobile Engagement Strategy 101: 6 Ways to Win More B2B Audiences
A business owner spots an ad for your software and is convinced enough by the potential value that he makes a note to research your website later. He doesn’t remember the note until a few days later when he’s at home going over emails on his phone, and it’s here that he finally has the […]