8 Tips to Building a Winning B2B SEO Strategy

Your B2B search engine optimization (SEO) strategies are like planting a garden. Gardeners don’t prepare the soil and plant the seeds expecting overnight results. They understand the work they put in today will increase the results in several weeks or months. Gardeners also realize that gardens require consistent work – otherwise, weeds will grow up and undo what they’ve created.

SEO requires the same regular care and commitment, tending your soil – your website. It also requires planting the right seeds – content – that can survive in your environment.

Let’s explore eight tips to help you build an SEO garden to grow quality and steady website traffic.

Why You Should Still Be Investing in SEO in 2024?

SEO is creating content for search results pages to boost your content’s organic ranking.

SEO is a powerful tool, as 68% of online experiences begin with a search engine. However, appearing in searches is not enough to generate traffic, as only 0.63% of search engine users will look at results on the second page.

Incorporating SEO strategies not only targets specific users performing searches but also helps your content land higher in search results, increasing the odds of your intended B2B audience clicking the search result and landing on your web page.

The Mysterious Search Engine Optimization Algorithm

SEO doesn’t have a magic checklist to complete that automatically guarantees a top-ranking spot. In fact, Google keeps its algorithm somewhat ambiguous, and for good reason. Google doesn’t want content creators to focus on ranking. Instead, they should focus on QUALITY, and the rankings would follow.

Thankfully, Google didn’t leave marketers completely blind. They summarized the algorithm with the acronym E-E-A-T:

  • Experience: The author’s first-hand experience with the subject matter
  • Expertise: The author’s knowledge or skill level in the subject matter
  • Authoritativeness: The author and brand’s reputation within the industry as a reliable source of relevant and timely information
  • Trustworthiness: The content’s relevance, reliability, and accuracy

Image from Digital Results

8 Tips to Build a B2B SEO Strategy that Outranks the Competition

Use these eight tips to boost your content’s organic ranking in search engines.

1. Carefully Consider Your Keywords

Keywords are search queries people input into search engines and determine which content search engines will display. Google aims to show the most relevant results. Therefore, your aim is to incorporate keywords your target audience will most likely use, so your content is one of those top results.

For the best results, focus on keywords with high search volumes and low competition.

For example, according to Semrush, the keyword “email marketing software” has a 3.6K monthly search volume but a keyword difficulty score of 84 out of 100. While the traffic looks attractive, you may only see a fraction because you will likely land several pages deep in search results.

However, the search query “real estate email marketing software” attracts 110 monthly searches with a keyword difficulty of just 25. You would have a much higher chance of ranking on the first page of search results, drawing most of that traffic.

Once you choose a keyword, sprinkle it throughout your content, including key areas like your headline and introduction. Then, create content that also incorporates synonyms and covers the topic thoroughly, keeping in mind the specific audience and buyer’s intent.

Image from Semrush

2. Highlight Your Authority

To improve your E-E-A-T score, highlight your authority in your industry. You can do this by infusing original ideas and first-hand experiences into your content. By showcasing your authority, you improve your website’s credibility and attract more leads and customers to your business.

Consider creating thought leadership articles that pull from original approaches to popular topics. You may also want to use case studies to showcase your personal experience.

Including author names and bios outlining their experience and authority in topics can boost the content’s ranking.

Backlinks are links from other websites that point to your website. They’re a key element in SEO because of their ability to tell search engines that other websites consider your content valuable and relevant. 

To encourage backlinks, create helpful, informative content that other websites will want to link to. You can also link to relevant websites to encourage reciprocal linking.

Syndicating content with backlinks to your site is a popular method for generating backlinks.

4. Publish Regular Content

Consistency is vital to SEO. Publish regular content to keep your website up to date and relevant. Like planting a garden, SEO requires tending – otherwise, it will lose relevancy. Newer content will begin outranking your content, and keyword trends will change.

This investment pays off in the long run, as the more you invest, the more significant your results will be. Each asset with a unique keyword will build on previous traffic.

5. Create Customized Content

Personalize content for specific audiences using niche keywords with less competition. Do you remember the keyword example where real estate email software ranked higher than just targeting email software?

Personalizing content to specific niches and audiences allows you to connect with audiences more relevantly, which goes over well with Google. It also helps you tap into those easy-to-target keywords.

The leads you bring will be of higher quality since your audience will come from a specific niche, so you’re more likely to convert that traffic.

Hushly helps you personalize the customer experience further, especially on landing pages, by offering content streams that adjust based on user behavior and data profiles.

6. Use Automation to Support Content Creation

Imagine trying to weed a commercial garden by hand when all the other commercial properties use machinery for gardening.

Your SEO should use the right tools to keep up with the competition. Maintaining regular, quality content can quickly overwhelm you if you do everything manually.

Some crucial SEO tools you need include:

  • Keyword research tools
  • AI writing tools
  • AI optimization tools

Hushly can help you keep up with your SEO content using our all-in-one conversion cloud. For example, our AI generates titles, descriptions, and meta tags optimized for search engines. This helps you save time while optimizing your website’s SEO details.

7. Increase Content Engagement

Engaging content significantly improves your website’s authority and relevance. When traffic remains on your website, likes content, downloads assets, and shares pages, it shows Google that your content is relevant and valuable. 

Create quality, informative content for your target audience to increase engagement. You can also encourage social sharing and commenting to increase engagement.

8. Improve Your Website Experience

Your entire website’s performance impacts SEO. A sluggish website with hard-to-navigate pages will not offer a positive user experience, so Google is likelier to tuck it in later search pages.

However, a well-optimized website with a fast page load dramatically increases your trustworthiness. For instance, the optimal page load time is less than four seconds. If you maintain that speed, more B2B visitors will remain on the site and engage with multiple assets.

Your Magic Tool for Upkeeping Your SEO Garden

A winning B2B SEO strategy requires research, optimization, and content creation. Following these eight tips can increase your visibility in search engines, attract more leads and customers, and achieve your business goals. 

However, the key to success is using the right tools to support each step. AI powers Hushly’s all-in-one conversion cloud, offering the strength you need to create personalized content at scale to outpace and outrank your competition. 

You can start building your winning B2B SEO strategy today.

Schedule a demo to see the power of Hushly in action.

9 Best AI Tools for SEO to Get Your Content Straight to Your Customers

Search engine optimization (SEO) involves several moving parts that work together to ensure your online content ranks near the top of online searches. With all the work that goes into producing quality content, marketers can feel overwhelmed with optimizing regular content for search engines.

Artificial intelligence (AI) relieves the workload and helps content marketers produce customer-ready SEO content in a fraction of the time.

Learn the top AI tools for SEO and how they fit best in your content marketing strategy.

Best SEO AI Tools for Strategy and Keyword Research

One of AI’s greatest strengths is its ability to process large amounts of data faster than humans can do manually. Because of AI’s capabilities, content marketers can identify the best keyword opportunities with low competition and high traffic potential.

Here are some of the top AI SEO software for keyword research that process data for your SEO strategy:

1. Semrush

Semrush offers several SEO tools that help sites identify and use keywords effectively in their content. It also offers free AI tools for marketers just getting started with SEO.

The keyword research tools scour millions of search phrases and keywords and organize them based on their difficulty, intent, traffic, and other ranking factors.

Do you want to stay competitive with other sites ranking for your keywords? Semrush’s AI tools analyze the competition. You can see who else is ranking for each keyword. You can also search specific sites to understand what keywords they rank for and look for opportunities to outrank the competition.

Semrush’s capabilities don’t stop at keyword research. It also performs a site audit. The AI-powered site audit helps marketers uncover areas for improvement and understand where their site is strongest.

Image from Semrush

2. Ahrefs

Ahrefs also uses the power of AI to process data and find patterns. Ahref’s SEO research tool offers all the support you need to find quality keywords, analyze current content, and run a site audit.

Ahref’s keyword research tools pull hundreds of keywords for each search phrase. The powerful tool analyzes each keyword and provides insights, including its keyword difficulty, monthly search volume, traffic potential, and related keywords. Ahrefs also pulls data from several search engines, including:

  • Google
  • YouTube
  • Amazon
  • Bing
  • Yahoo

You can see the top searches and what content currently ranks at the top to help you create relevant and engaging topics for the same keywords.

Image from Ahrefs

3. MarketMuse

MarketMuse combines your keyword research with a content audit. It eliminates several steps in the SEO content creation process by performing keyword research automatically while analyzing saved content to find fresh opportunities.

MarketMuse’s ability to view keywords in light of your content makes it unique. So, instead of seeing general keyword difficulty scores, you can see keyword difficulty for your site as each website ranks differently. This makes MarketMuse’s results more relevant to your site and takes the guesswork out of choosing keywords.

You can establish your own perimeters so all suggestions are accurate and align with your content goals. For example, you can choose your keyword difficulty score and what keywords you want to include versus which keywords aren’t relevant to your topic.

Image from MarketMuse

AI Tools for SEO Content Creation

Google’s search algorithm prioritizes quality content that shows authority and expertise. That’s why content marketers still require human writers to create content. However, human writers can still use AI to help in content creation. While AI in marketing has limitations in writing accurate, non-biased content, it can help writers brainstorm, outline, and optimize content.

Explore the top AI SEO content generator tools to assist you in creating quality, high-ranking content.

4. Hushly

Hushly’s content marketing platform includes Conversational Content, an AI-driven tool for creating optimized SEO content. The tools use GPT-3.5 and ChatGPT to:

  • Automatically generate content titles, descriptions, and meta to improve your SEO ranking
  • Suggest ads that will improve your content’s visibility
  • Create interactive content visitors can chat with to answer any questions about the topic

Hushly also allows you to dig into content insights to see what content performs best in search engine results and where you should optimize content further. You can access SEO suggestions for any document or video to ensure you use the top search engine practices.

Image from Hushly

5. RankIQ

Do you often run into writer’s block where you know you need more content but don’t know where to start?

RankIQ makes content creation a breeze. They offer a library of keywords in each niche with low competition and high traffic. These lists give content marketers ideas for unique topics their audience searches.

RankIQ then creates outlines and titles optimized for SEO. As you write your post, RankIQ gives suggestions for organization, keywords, and subheadings so the content is search engine friendly.

A crucial part of SEO is going back to old posts and reoptimizing them so they remain updated. RankIQ streamlines this process so you always have relevant content.

Image from RankIQ

6. Frase

Frase researches, writes, optimizes, and analyzes content. Content creators can craft well-structured SEO content in a fraction of the time.

You create content through Frase by inputting a question. Then Frase makes a complete brief and can help with brainstorming. When you run into writer’s block, Frase can help generate ideas you can use when creating SEO content through sentence autocompletion.

As you write content through Frase, the tool suggests incorporating keywords into the content to help it rank in relevant searches.

After creating content, use Frase to track your content performance to ensure your content keeps generating traffic.

Image from Frase

7. Surfer

Surfer SEO fuels SEO content creation with all the support content creators need for fully optimized content. The tool begins by creating a content brief based on your topic. The brief includes suggested sections, an SEO title, and keywords to use throughout to optimize the content.

As you write in Surfer, it can help generate ideas and provide suggestions for optimizing the content. You can even run it through a plagiarism tool to ensure everything you create is 100% unique.

Image from Surfer

8. Jasper

Jasper partners with Surfer to build a more comprehensive toolset. Specializing in content creation, Jasper uses leading technology to create unique, quality content. The tool learns your tone and style to ensure all your content sounds consistent.

You can use Jasper to summarize or analyze content, create blog posts, and create social media posts. It works best alongside content creators who can add their personal experience and data check the AI content. The AI tool also helps with editing, using leading processes to check grammar, spelling, and plagiarism so your content is publish-ready.

Image from Jasper

9. HubSpot CMS Hub

HubSpot’s content management system is already a leading tool for creating, organizing, and posting content. It’s even more powerful with its AI features. HubSpot integrates a content assistant to help marketers create engaging SEO content.

The HubSpot CMS also uses ChatSpot to allow marketers to input instructions and receive results. Just ask the chat features to perform a task, like creating a custom report, and it will perform the job for you.

Keep your content optimized with HubSpot’s SEO suggestions. That way, all your content from the past and present stays up to date with the latest SEO recommendations.

Image from HubSpot

Streamline Your SEO Content with the Top AI Tools for SEO

AI can help you research the best opportunities, create optimized content, and monitor its performance.

Hushly’s tool takes AI SEO optimization a step further by personalizing experiences. That way, visitors find your content and engage with it because it’s curated just for each user’s experience.

View our free demo for our business tool for optimizing and personalizing SEO content.

Subfolder vs. Subdomain for SEO: Which is Better?

After deciding what type of content to host on your website, you’re going to quickly be asking another question: “Should I host my content on subfolders or on subdomains?”

Subfolders are the classic option. The internet was built on subdirectories and folders, and their basic structure means they’re easy to understand since they directly resemble traditional computer files and directories. In short: they’re easy to grasp and use.

Subdomains are not new, but their use is growing alongside the rise of remote web services like Google’s Cloud Platform or Amazon Web Services. The simple reason for this is that subdomains interact more easily with remote services compared to traditional subdirectories, an advantage that will only grow larger as remote services continue to grow.

So, does the advent of remote services mean that you should choose subdomains instead of subfolders to organize your website’s content? Or is the simplicity of subfolders still the gold standard?

We’ve produced today’s guide to break down the issue from our perspective to help you choose the best option for your new website.

What is a Subfolder?

It’s easy to tell you’re on a website using subfolders just by looking at the URL: Hushly.com/blog is a subfolder, the /blog at the end is the name of the folder, while Hushly.com is the domain.

Most websites are set up with subfolders by default. They work like the file folders on your computer, with many smaller web pages all being linked to one main page.

When you navigate to a subdirectory on a website, you’re usually navigating to a folder that contains an HTML file. In this way, subdirectories are structural pieces of the website associated with the domain name.

If the website is PHP-based (WordPress), the subfolders are virtual. However, they are still part of the file structure of the site itself.

What is a Subdomain?

A subdomain looks like this: resources.hushly.com. Hushly.com is the main domain, while resources.hushly.com is actually an entirely different website. In fact, anything that comes before the main domain is considered a subdomain, even “www.”

Google has long considered subdomains different websites, and they treat them as such. They even require subdomains to be separately verified in Google Search Console.

According to Google’s SEO webmaster, the search algorithm takes a few days to learn how to crawl subdomains (as compared to subfolders), but he assures us that this is mostly just a formality.

Subfolders vs. Subdomains: Similarities and Differences

There are some good reasons to consider subfolders as well as subdomains. In this section, we’ll compare the two and point out some key similarities and differences.

Why Subfolders Are Useful

A website with subfolders is the most common. This is because most basic websites have this structure as soon as you acquire them, which eliminates the need for additional setup or to verify each subdirectory with Google Search Console.

The early internet was organized on the principles of subfolders.

Until fairly recently, most websites you navigated to were hosted on physical servers. Finding a subdirectory meant you were downloading and opening an HTML file which was the webpage. The internet is still largely structured this way, which makes subfolders a natural option for the structure of your website.

Subfolders are also useful because search engines consider each subfolder part of the main website. Content on mainsite.com/BlogA and mainsite.com/BlogB will both contribute to mainsite.com’s SEO rankings. This means the site will be seen as more authoritative, even if its content is spread around different subdirectories.

Why Subdomains Are Useful

While the early internet favored subfolders, the advent of remote services means that many modern websites are switching to subdomains.

Remote services are easier to manage when used with subdomains.

The technical reason for this is that DNS records, which are necessary for remote services to function, only work on the domain level. This doesn’t include subdirectories.

If the blog at mainsite.com/blog is hosted remotely, the traffic to the hosted blog won’t count unless the traffic is sorted through a reverse proxy. Setting up a reverse proxy is not a minor endeavor and will generally require the use of special web tools like NGINX or another reverse proxy host.

A reverse proxy will also slow the performance of your website since it’s adding an extra step for each client that connects.

Subdomains avoid this problem by existing on the domain level. A DNS CNAME record is usually all that’s needed to link the subdomain to the host of the blog.

Subdomains are also useful as maintenance tools: a test website can be established, which allows you to make and test changes without affecting the main website.

Separate domains also make sense if you’re building a website in another language. Your English keywords aren’t going to rank in Spanish or German, so establishing different domains for those will make more sense.

Are Subdomains or Subfolders Better for SEO?

In 2017, Google Search Central’s YouTube channel stated that both subdomains and subfolders are fine for SEO.

In fact, their webmaster made the point that the only difference is a minor change in the time it takes to crawl a new subdomain, generally on the order of “a few days” according to the video’s presenter.

So according to the main source, there is no difference between the two.

Yet there still exists a lot of debate around the web, and the conventional wisdom is usually that subfolders are the stronger option simply because Google will treat each subfolder as a piece of the main website – thus bolstering your main domain’s overall rankings.

However, this is only one piece of the puzzle that affects your SEO results and is absolutely not the most important one.

Another piece of that puzzle is how quickly clients are clicking away from your website, which is directly impacted by its performance. Subdomains perform better in this regard because they don’t require reverse proxies.

Choose Based on Stability

Beyond the content itself, the management of the content is another reason subdomains have the edge on subfolders. Making constant changes to your website affects your SEO, and it’s recommended that you keep major changes to a minimum to stabilize your rank.

Subdomains are simply easier to connect with remote services. Since the use of those services is only likely to increase as more clients are connecting to the web from more diverse places around the globe, subdomains may be the most stable choice for the future.

Hushly Makes Creating Subdomains Easy

This is an old debate among website creators and a topic that doesn’t have one correct answer for every situation.

There are a lot of factors that should inform your choice, like how your content will be hosted, your experience as a webmaster, and the type of website you aim for.

At Hushly, we favor subdomains and believe that 25+ years of search algorithm optimization means subdomains perform just as well, if not better, than subfolders.

Hushly’s content curation platform makes use of subdomains to quickly connect with remote services. Our self-nurturing landing pages are subdomains. We also facilitate the easy creation of subdomains on our platform.

If you’re interested in a service that utilizes subdomains frequently, check out our video guide to see how Hushly lets you create a hub for content in just a few clicks.

Contact us and find out how we can help make your content creation, marketing, and sales process simpler.

How to Use B2B SEO for Your Company’s 3 Essential Pages

B2B SEO

Everyone knows B2B SEO matters for bringing leads to your website.

However, do you know how to make it work best for the individual pages on your site?

If you treat each page the same way, your SEO efforts are going to fall flat.

Here’s How B2B SEO Work for Your 3 Most Important Pages

Instead of applying the same principles to each page, here’s how B2B SEO works best for each of your three most important pages.

1. The Homepage

B2B SEO for your homepage is actually relatively simple. That’s because, for the most part, it’s your other pages that will decide how well it does in searches. The better you optimize each page – which points back to your homepage – the better that all-important homepage will do with Google.

Still, there are two simple steps you can take to help it attract more visitors.

First, add your most important keyword to your homepage title. Make it something like “Anderson Co. – Corporate Consulting” or “ACME – Human Resources Software.” That will give Google more to work with when deciding about your page.

Second, do your best to ensure that not a single page on your site is more than three clicks from the homepage. Shorter URLs aren’t necessarily signals that Google relies on, but the search engine does appreciate sites that will be easier to navigate. If there are only two pages standing between a homepage-visitor and the information they want, you’ll enjoy better results.

2. Your Products and Services Pages

Similarly, B2B SEO for your company’s services and/or products pages mostly comes down to creating relevant blog posts that will rank well, so you can link to the pages that show off what your company actually sells.

Nonetheless, don’t waste any opportunity to put relevant keywords on your website. In fact, while you should have one main page for each of your products/services that are linked to your homepage, create multiples for even more opportunities to put those keywords on your site. Just be sure you don’t use any duplicate content and try to focus on different keywords for each page. Then, interlink those pages for even greater navigability.

3. Your Blog Posts

Every B2B company should publish blogs. Among other things, they’re your best bet for sending Google’s attention to your homepage and service/product pages, as we’ve already mentioned.

However, this will only work if you know how to use B2B SEO to attract that attention first.

You’re probably already familiar with SEO keywords. So, let’s look at how to use keywords in your blogs.

The first rule is to focus on just one keyword per blog, two at the most. After that, you’re chasing too many of them and your content runs the risk of becoming thin. Your blog posts will then always lose out to any blog focusing on just oneof the three or more keywords you’re chasing.

Once you have your one or two keywords, make sure they’re included in each of the following:

  • Title Tag
  • Meta Description
  • Headers
  • Content
  • URL

Think about the intent of your post, as well, because intent and keywords go hand-in-hand. Don’t try to shoehorn a high-volume keyword into a post that isn’t a good fit, or you won’t see any traffic. Take the time to understand why people are searching for the keyword, and you’ll know what to write to bring them to your page.

Finally, use your blogs to link out to other sites. Google loves this because it makes its job a lot easier and turns your blog into a better resource for visitors. Just be sure you link to high-quality sites.

Bonus: Everything Else

Obviously, your B2B website probably includes a lot more pages than the three types we just covered. You probably have an About Us, for example. Hopefully, you’ve included some case studies, too.

Whatever the case, the rest of these pages serve similar purposes. Where appropriate, include keywords. When Google scans your entire site─ the more relevant keywords it finds, the easier a time it will have identifying what it is your company does.

As we already covered, interlinking is important, but be sure that your other pages bring visitors to one of the pages above. A case study linking to another case study is fine. Just make sure it also links to the relevant product page.

Earn a Better ROI on Your B2B SEO

With the right B2B SEO plan in place for all of your site’s different pages, you’ll soon enjoy the reward: a lot more traffic.

However, will you be able to capitalize on it?

Make sure you turn those visitors into leads by leveraging the power of Hushly. Contact us today and we’ll show you how our platform increases conversions by 51% – guaranteed.