How to Optimize Your Mobile App Conversion Rate
It’s possible that over half of the people reading this article are accessing it on a smartphone. Mobile phone usage is exploding. You use your mobile devices for everything from checking emails to watching your favorite sports team. You even keep your favorite brands’ apps on your phone. While smartphones are convenient for consumers, they […]
3 Essential B2B Mobile Marketing Tips
These days, just about everyone on the planet owns a mobile device. Your B2B leads certainly do. Many of them may even have more than one that they use every single day. These aren’t trivial details. B2B buyers are using their mobile devices to learn more about their options and shape their purchasing decisions. If […]
How to Improve Your Mobile Conversion Rates
It wasn’t so long ago that many B2B companies experienced an unexpected drop in their conversion rates. This was an alarming development as these companies hadn’t made any major changes to their sites. That, it turns out, was the problem. With the growth of mobile devices, not changing had cost them dearly. These days, if […]