These days, just about everyone on the planet owns a mobile device. Your B2B leads certainly do. Many of them may even have more than one that they use every single day. These aren’t trivial details. B2B buyers are using their mobile devices to learn more about their options and shape their purchasing decisions. If […]
Continue reading
It wasn’t so long ago that many B2B companies experienced an unexpected drop in their conversion rates. This was an alarming development as these companies hadn’t made any major changes to their sites. That, it turns out, was the problem. With the growth of mobile devices, not changing had cost them dearly. These days, if […]
Continue reading
