It’s possible that over half of the people reading this article are accessing it on a smartphone.
Mobile phone usage is exploding. You use your mobile devices for everything from checking emails to watching your favorite sports team. You even keep your favorite brands’ apps on your phone.
While smartphones are convenient for consumers, they can add a hurdle for businesses that try to optimize and track their mobile app conversion rate.
Let’s look at ways to optimize for mobile apps and track that impactful conversion rate so you know how successful your mobile efforts are.
Understanding Mobile App Conversion Optimization
Roughly 85% of the world’s population owns a smartphone. Due to the increase in smartphone ownership, one prediction is that by 2025, 72% of online browsing will occur on mobile devices.
Image from Exploding Topics
Mobile app conversion optimization adjusts user experiences on mobile devices to maximize conversions. This might be simple adjustments like changing a menu to a dropdown menu. It also includes visual changes, like adjusting images so they don’t dominate a screen and make viewing more pleasant.
Often, marketers see mobile devices as a secondary channel for reaching customers. Designing websites and customer experiences always starts with desktop designs. Then, marketers adjust those designs almost as an afterthought for mobile devices.
But that thinking will soon become obsolete as mobile devices become increasingly more popular. It’s also not feasible in many cases, as designers can’t directly convert all experiences to mobile devices. Some images and media don’t translate well and require a special design just for mobile experiences.
You should focus on your mobile app conversion rate to stay ahead of this growing trend.
Your mobile app might appear in two ways.
- The mobile version of your website that appears in a user’s mobile browser app.
- A downloadable app allowing customers to access your site.
5 Ways to Optimize Mobile App Conversions
How can you adjust your mobile experiences to bring in more conversions while also allowing you to track user behavior and conversion rate?
Start by implementing these five tips:
1. Prioritize the User Experience
Build a user-centric experience that’s easy for customers to navigate and increases mobile user engagement. A user-centric approach is intuitive, visually appealing, and engaging.
On average, 88% of shoppers don’t return to websites if they have a poor user experience. In addition, 38% will stop interacting with a poorly designed mobile app.
Even more startling is that 85% of consumers say a mobile website should be equal to or better than a desktop website. So, the expectations are high.
Are you ready to meet them?
Here are some examples of a quality mobile app:
- Attractive design
- Accessible and easy-to-read menus
- Fast page load speeds
- Images and media formatted for mobile devices
You’re more likely to convert customers with a positive first impression.
2. Personalize User Journeys
Data analytics help you create personalized mobile user journeys.
Hushly’s advanced algorithms can analyze user behavior on your website and mobile app, allowing you to tailor experiences based on individual preferences and interactions.
A personalized user journey offers suggestions for further reading and where to navigate next based on a user’s action. These recommendations make navigation convenient since the user doesn’t have to search through options menus, which can feel more challenging on a mobile device.
Instead, you support continuous scrolling and reading.
3. Incorporate Progressive Profiling
There’s a reason acronyms like LOL and BTW were born. Users invented acronyms to make texting more convenient since mobile keypads are not the most user-friendly for long messages.
Users often find traditional forms with dozens of fields daunting. Those forms are incredibly daunting when you need to fill them out using a tiny smartphone keypad.
Hushly’s progressive profiling allows you to collect user information gradually. As users engage with your app, it collects relevant data, reducing friction and enhancing the overall conversion process.
The form you’ll see on a desktop is still on the page. Hushly uses our innovative mobile optimization software to remove it for mobile viewing only so visitors can enjoy limitless reading without running away at the first sign of a fill-in form.
4. Build Unified User Profiles
Hushly integrates user profiles seamlessly across your website and mobile app. This unified approach provides a comprehensive view of user interactions so you can understand the entire customer journey, no matter where it starts and ends.
The average customer has about 5.5 touchpoints, but some have found customers to have over 20 touchpoints. These can occur online, through the mobile app, and in person. With that high number, you can almost guarantee most users interacted with your brand on a mobile device and another channel.
Hushly’s cross-platform analytics bridge the gap between your website and mobile app. Gain insights into how users transition between platforms, identifying critical touchpoints in the conversion journey. This comprehensive understanding allows for targeting your optimization strategies.
Analyzing these profiles allows for more targeted marketing strategies and improved conversion rates.
5. Use Multi-Channel Marketing Campaigns
Leverage Hushly’s insights to launch multi-channel marketing campaigns and track your website to mobile app conversion rate. A multi-channel campaign takes users across several channels like social media, ads, and your website. It even crosses devices.
Target users with personalized content based on their interactions across all platforms. This synchronized approach enhances the overall user experience and increases mobile conversion rates.
How to Measure Your Mobile App Conversion Rate
You went by the book and created a seamless mobile experience. But was it successful?
Use these tips to track your mobile app conversion rate.
Track Conversion Rate Analytics
Mobile app conversion tracking can be slightly tricky. Because smartphones don’t have an IP address, understanding user behavior isn’t as simple as understanding your desktop visitors.
Use Hushly’s conversion rate analytics to track your mobile app’s performance. Because mobile experiences are often more social than desktop experiences, your performance might appear more as likes, shares, and comments than a direct conversion.
Through Hushly, you can measure the impact of dynamic content recommendations, progressive profiling, and unified user profiles on conversion rates. This data-driven approach allows for continuous refinement and optimization.
Analyze the User Journey
What will you do with that data now that you gathered it?
The next step is data analytics.
Hushly’s analytics tools enable in-depth analysis of user mobile journeys.
Identify critical touchpoints and potential areas for improvement. Do most visitors leave on the same mobile page? Is there a slow load speed?
By understanding user behavior, you can implement targeted changes to boost conversion rates and overall user satisfaction.
Implement the Findings
Once you have a comprehensive overview of your mobile app performance, you’re ready to improve your mobile experiences.
Use the insights to adjust your strategies and mobile experiences. For instance, if you notice many visitors leave on the same page, you might add a widget for further reading recommendations to encourage them to stay, or you may adjust the page formatting so it’s more appealing.
A/B testing can also help you find solutions to common issues, like pages with minimal conversions. With A/B testing, you run tests with two similar designs to discover which design performs better. It removes the guesswork out of design and marketing as your audience tells you directly what works best by their response.
When you take the time to test and adjust your strategies, you’ll see a consistent flow of quality traffic from mobile devices and mobile conversions.
It’s Time to Reinvent Your Mobile App Conversion Strategy with Hushly
Optimizing your mobile app conversion rate requires a strategic combination of user-centric design, innovative features, and cross-platform insights. These three elements create a positive experience while providing valuable information on what performs well.
Hushly’s advanced mobile and desktop capabilities will improve the customer experience, directly impacting your conversion rate. We offer innovative tools that track and customize the mobile experience so you can start capturing that smartphone traffic just waiting to find your site.
It’s time to prioritize mobile experiences and start seeing the rewards from those unique opportunities.
Book a demo to see how we support the mobile experience.