It wasn’t so long ago that many B2B companies experienced an unexpected drop in their conversion rates.
This was an alarming development as these companies hadn’t made any major changes to their sites.
That, it turns out, was the problem.
With the growth of mobile devices, not changing had cost them dearly. These days, if you’re not prioritizing your mobile conversion rates, you’ll needlessly lose sales.
3 Steps to Better Mobile Conversion Rates
Back in 2016, people began using mobile devices more than computers to go online.
According to the latest numbers, mobile users now account for almost 70% of all time on digital media.
Furthermore, B2B buyers report that their mobile devices are essential for work. In short, B2B companies can’t afford to let their mobile conversion rates fall. So, here are three ways to keep that from happening.
1. Test Every Page on a Mobile Device
Any time your B2B company publishes a new page of your site, take out a mobile device and actually look it over.
What looks good on a computer screen may not translate well to a smaller mobile device screen. Your professional-looking website may appear pretty amateurish when someone uses a mobile device.
Just as bad, navigability may suffer on mobile screens.
Using a mouse and full keyboard is a lot easier than getting around a site using one finger and the much smaller keyboard of a mobile device.
No matter how great your solution is, your mobile conversion rates will always suffer if you’re not checking to ensure that every page is optimized for mobile.
2. Update Your Buyer Personas
Every B2B company should develop reliable buyer personas they can use to build high-converting funnels.
Depending on your industry, you may need to consider a number of different traits in order to make this persona as accurate as possible.
That said, in the mobile world we now live in, it’s vital that you think about what kind of devices your buyer persona uses.
Chances are, most personas will use mobile devices at the top of your funnel. That will probably drop off as they work their way down.
How would that affect your funnel?
At the top, you’ll want to stick to copy that is short, sweet, and to the point.
As you get further down, you can probably afford to offer much larger forms of copy and even risk some big blocks of text.
You’ll need to check your analytics, though, to find out for sure how your particular market uses mobile devices so you can optimize your funnel with better personas.
3. Invest in Social Media Marketing
Your B2B leads aren’t just using their phones for business. They’re also using it for social media. 80% of time spent on social media is done from a mobile device.
Is it likely that many of your leads are spending at least some of that time following accounts relevant to their industry?
If so, create the content they crave and you’ll enjoy much greater mindshare over your competitors and the mobile conversion rates that go with it.
Improve Mobile Conversion Rates Right Away
Want an extremely easy way to see better mobile conversion rates right away?
Check out our demo and you’ll see exactly how Hushly helps companies see a lot more mobile traffic conversions.