Although every B2B company is different, it’s common knowledge that every B2B marketing campaign needs to include the power of email. Aside from the fact that email has proven to offer the highest ROI of any marketing channel, it’s also one of the easiest to leverage. Still, it’s not so easy that many marketers don’t […]
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B2B companies face more options than ever before for marketing their businesses. In fact, year after year, that long list continues to grow. While it’s always better to have too many options than too few, it can still be very frustrating trying to figure out which methods make the most sense for your business. Fortunately, […]
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It goes without saying that marketing your B2B company is important. Without investing the necessary time and money into a sound marketing plan, you’re simply hoping other companies will find yours on their own. That’s quite the risk to take. What might be less obvious, though, is the importance of personalization in marketing, which has […]
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