What Content Experience Means and Why It Matters
A B2B buyer that wants to solve a problem their company is facing begins a months-long sales cycle by researching keywords on Google. If they come across your page, you’ve successfully captured their attention and now have the opportunity to pitch your solution. If your content is high quality, the prospect will get a lot […]
The 6 Content and ABM Experiences You Need to Drive Demand and Efficient Growth
We all know a good experience can make all the difference. An impressive customer service experience, a negative experience browsing a website — a good or bad experience can ultimately make or break someone’s purchasing decision. And as marketers, we’re in the business of experiences — it’s our job to make people feel heard, help […]
Marketing Pillars of Efficient Growth at Scale
To create an efficient growth model you need to develop a repeatable, scalable motion. And know your ‘Why’. Why should your buyers care about your company? Why did you create this product and what problems does it solve? Understanding your ‘Why’ will be the catalyst to your entire go-to-market strategy. Luckily, marketers have started to […]
Your Guide to Creating a Content Matrix
Try visualizing yourself as someone shopping for a product like the one you’re selling. How do you expect to engage with content? What does it feel like to learn about a product, educate yourself on it, decide whether it’s worth buying, and pull the trigger on the purchase? If you’re selling to B2B customers, you […]
When Should You Ungate Content?
The decision to ungate your website’s content hinges on many factors. The performance of your MQLs, the importance of your brand awareness, and the quality of your content are all pieces of a puzzle. To know when and how to ungate your content, you’ll need some important information about your company as well as the […]
How to Create an Effective Content Engagement Strategy
Content engagement is the world of shares, likes, clicks, and reposts. The more engagement you have on your posts and the higher the quality of that engagement, the more likely the customer will enjoy spending time on your pages or with your content. In some respects, high content engagement acts as a self-reinforcing cycle. Improved […]
5 Artificial Intelligence Solutions to Personalize Content Marketing
You spend a ton of time, energy, and resources developing your content marketing strategy. According to research from Content Marketing Institute, the average B2B spends an average of $185k per year on various aspects of content marketing. Not only that, but nearly half of all B2Bs expect their content budget to increase in the coming […]
3 Ways PPC Takes on Common B2B Marketing Challenges
The Internet has made life easier than ever before for B2B marketers. Before the World Wide Web, successful B2B marketers were often the ones who simply figured out how to get past the gatekeepers at a company, so they could get in front of a decision-maker. Even then, it was usually a lot of work […]
3 Simple Ways to Conduct a Content Audit
In B2B marketers’ never-ending quest to boost their websites’ rankings, attract leads, and earn conversions, a number of different tactics have been discovered. Everything from keyword optimization, link-building, and schema markups have been revealed as powerful techniques for earning Google’s affection. Yet, many B2B marketers shy away from – or don’t even know about – […]
3 B2B Content Marketing Tips to Increase Exposure
Most marketers know that content is the essential ingredient for bringing visitors to their sites from Google. That’s why B2B content marketing went from almost nonexistent among B2B companies about five years ago to a methodology that none of them would dare be without. However, content can do a lot more than just improve search […]