Your Guide to Creating a Content Matrix

Try visualizing yourself as someone shopping for a product like the one you’re selling.

How do you expect to engage with content? What does it feel like to learn about a product, educate yourself on it, decide whether it’s worth buying, and pull the trigger on the purchase?

If you’re selling to B2B customers, you know this journey can take months and involve half a dozen decision markers.

Each step on this buyer’s long journey is a chance to present them with content that will close the deal. However, each piece of content needs to make sense of where the buyer is on the path.

From the first moment the customer learns about your brand, through the education process, all the way to the closing of the sale, different marketing content will be needed to keep the customer well nurtured and on the path towards buying.

This strategy is what a content matrix embodies, and it’s the main principle behind our recommendation that you build one.

Our guide today will cover some important reasons to consider creating a content matrix and give you some easy ways to begin crafting your own.

What is a Content Matrix?

In broad terms, your content matrix is the overarching theme and flow of your content marketing.

Think of the buyer journey as a path along which many smaller paths branch. Each smaller branch is a piece of content that is right for that stage in the buyer’s journey.

For example, a radio or television ad is appropriate for someone who’s never heard of your product before. On the other hand, an email to a lapsed customer is only contextual if that person has actually bought something from you before.

Both of these pieces of content are crucially important and can lead directly to conversions. Though they’re separated by time and context, you’ll need both at the right time to truly succeed in marketing content.

Why is a Content Matrix Important to B2B Customers?

Just like the movie, customers shouldn’t realize they’re in the matrix.

Your content matrix isn’t something that you’ll be presenting to customers, yet it’s still crucial to the process of marketing content to B2B buyers. This is because it represents your plan, even if you’re not calling it a matrix.

Not having a plan is tantamount to going in blind with your marketing materials. Why waste time creating high-quality and engaging content only to skip the step of figuring out when and where to deploy it for maximum impact?

B2B Customers Have Higher Standards

B2B buyers spend more time researching decisions than B2C customers.

The quality of their research is also better, meaning they won’t be swayed by rushed or poorly made content.

In this LinkedIn blog post, Pinterest’s Christina O’Connor makes the great point that although 67% of the buyer’s journey may involve self-directed research, it doesn’t mean sales teams should be excluded from the process. Sales teams can prove why they must be involved by providing tangible value.

In short, B2B decision-makers expect more – a longer sales cycle means more opportunities to impress. Other companies will make the effort, so yours won’t stand out if you’re not doing the same thing.

However, you can’t just insert yourself into the process arbitrarily.

There needs to be an obvious reason for your involvement from a customer perspective, or else they won’t bother with the interaction. Why should they trust someone who wants to sell them something over their own research?

The only reason would be because you’ve proven to them you can improve their lives for free – hence the value of great content organized well.

A well-thought-out content matrix is a key step toward ensuring each client has a memorable and positive experience every time they engage with your brand.

How to Create a Content Matrix

If you want to get started on a content matrix, or just want to evaluate the one you’re currently using, consider some of the following core principles that Hushly follows when crafting a content matrix.

Create Content Pillars

Start by thinking about all of the different kinds of content you’ll need for the buyer’s journey. These are your content pillars around which your content creation will be organized.

Here are five examples of content pillars you can follow along with or change for your own purposes.

  • First Impressions: The most basic form of advertising – you’ll want content designed to reach new customers by introducing them to your brand.
  • First Purchase: This is more advanced content aimed at customers who are ready to make their first purchase. Think of this type of content as something someone would find when browsing your website for the first time.
  • Retaining Customers: Once a customer has bought your product, you’ll need to keep them hooked with content that educates them about how to get the most from your solution, as well as informs them of new features they may not be familiar with yet.
  • Re-Engagement: After your customer has bought from you once, they’re much more likely to do it again. You’ll want marketing content that acknowledges their status as loyal customers while informing them on how further purchases can make a similar positive impact.
  • Converting Lapsed Customers: Finally, for those customers who bought from you once but didn’t come back, it’s worth crafting content that tries to find out why. A simple email campaign asking for feedback could change their mind, or at least supply valuable insight as to why they left.

Create Buyer Personas

To go along with the theme of putting yourself in your buyer’s shoes, it can be extremely useful to craft a buyer persona.

A buyer persona is basically a fictionalized version of your ideal B2B buyer. The purpose of creating one is to imagine all of the ways your company can make their lives easier. This is a form of preparation that is invaluable to matrix creation.

Create Multi-Channel Content

A diverse mixture of video, print, blogs, and other forms of content is necessary. Just like the timing of the content is important, the kind of content you create needs to be diverse and suitable for all stages of buyer development.

Organize Content

The majority of the matrix will be made here.

Organize your content based on the pillars and channels they are most appropriate for. An excel spreadsheet could help with this, but there are also templates online that you can use.

Take Stock and Reevaluate

No plan is perfect, especially the first time you implement it. Your content matrix will be no different.

A truly great content matrix is one that’s been developed over time with feedback from clients and fellow marketers. Remember to frequently take stock of how well your content is performing and try to adjust it where needed.

A Failure to Plan is a Plan to Fail

Ultimately, your content matrix is the plan you’re following for your marketing content.

As with all human endeavors, preparation is key to success in this arena. You’ll want a comprehensive matrix that follows some distinct pillars and always takes into account the point of view of the customer.

A well-made content matrix will be constantly updated and drive your marketing well into the future.

For more on content matrices and scaling content with your growth, check out Hushly’s Efficient Growth at Scale eBook.

When Should You Ungate Content?

The decision to ungate your website’s content hinges on many factors. The performance of your MQLs, the importance of your brand awareness, and the quality of your content are all pieces of a puzzle. To know when and how to ungate your content, you’ll need some important information about your company as well as the state of gated and ungated content.

To help, we’ve produced today’s guide. In it, you’ll find a list of helpful tips and concepts that will help you understand when the best time to ungate your content will be.

Gated vs. Ungated Content

Gating content means requiring something from the client before allowing them access to, for example, an eBook that your company has published. This could be monetary, but more often is in the form of landing pages that ask for contact information.

The principle is that if someone is interested enough in your content to give you personal information for it, they should also be more likely to want to buy your product.

Generating MQLs (marketing qualified leads) this way was once seen by many in the marketing world as the most profitable way to use content. However, how consumers engage with content is evolving, and the philosophy behind gated content is no longer ironclad. In fact, many companies are seeing the benefits of switching to ungated content models, or at least modifying their gated content.

Questions to Ask Before Ungating Content

The simple path is to ask whether ungating content will increase the performance of that content. This could be in the form of impressions or revenue. However you define it, your marketing and sales team must be on board first. To convince them, you’ll need to be sure yourself.

 Here is a list of four questions you can use to determine if now is the right time to ungate content.

1. Is Your Gated Content Underperforming?

Gating content comes with some major drawbacks that can affect its performance.

For one, handing over personal information, even if it’s to a business they trust, is still a big risk from a customer’s point of view.

You may just be asking for simple contact information. However, if that contact information is sold or given to a third party, the customer is the person who will suffer the consequences. People are aware of this before going through content gates, and many legitimate prospects could disqualify themselves once prompted for information.

If your gated content is underperforming, this could be a key reason why.

There is also the simple fact that a landing page is an additional step in the sales journey. Each new action you ask a customer to take is another opportunity for them to do nothing and forget about your product instead.

2. How Important is It for Customers to Consume Your Content?

If your content is a key part of your brand, ungating it is something you should strongly consider.

Customers appreciate in-depth articles about topics they care about. They want to learn. Customers care not only about your product, but the context of the problem it’s solving. They also want to learn how to use your solution once they’re convinced you have one.

Gated content can have a deleterious effect on customers like these, who come to your site seeking answers and are dissuaded when it becomes obvious you want to sell it to them. (Make no mistake, even if you aren’t asking for money, customers view their information as a form of currency.) This is especially true if the customer can find the answer to their question for free somewhere else.

3. Have You Already Started Producing Multi-Channel Content?

If you already have a catalog of content made for multi-channel marketing (a mixture of video, blogs, podcasts, etc.), now may be the best time to establish a content hub.

Netflix and other streaming platforms have changed the way customers view content. There is no longer the expectation that you’ll learn a bit about the content before deciding whether or not to “buy” it.

Instead, customers expect to view and access content on their own time and without needing to give anything in return. It may seem counterintuitive to create value and give it away for free, but remember that building your brand awareness by utilizing all the high-quality content you spent good money on is not nothing.

4. Do You Have Time to Wait for Results?

There will be a time lag between making the switch to ungated content and seeing the results.

Remember that you are not capturing existing demand but creating new demand by ungating content. This means that you’ll need to wait for customers to find the content for it to work. This is, of course, in direct contrast to gated content which requires (and is made for) marketing to push.

If your company can’t afford to relinquish existing demand in search of new demand, now might not be the time to ungate.

How to Start Ungating Content?

Here are a few tips for making the switch from gated to ungated content.

Start With Your Best Performing Content

It may be tempting to test out ungated content using the content you care least about.

This is a mistake. Instead, you should use your best content to ensure that users who come across it are engrossed and educated at the same time. Remember that one of the main benefits of ungated content is the boost it can bring to your brand awareness and credibility. Maximize that with your highest-quality, best-performing content upfront.

We recommend you measure this by cost per lead or other content engagement metrics.

Create a Hub

Long-form content, like eBooks, is a fantastic resource for content hubs. Chapters of eBooks can be broken down or expanded on to create blog posts. Chopping up an eBook like this could generate blog posts for months.

You can also use the email campaigns that previously pointed to your gated content to direct traffic to the hub.

Generate Buy In

When selling this to your sales and other marketing executives, come prepared with statistics. Compare the performance of your MQLs and SQLs and leverage the attitudes of your sales team. Do they feel like they’re wasting time on low-quality MQLs when they could be focusing on outbounds? This is a powerful sentiment that can be leveraged in your favor.

Allow Time

Set the expectation among yourself and others that the results of the switch won’t be immediate. You’ll need to allow the time for the new demand to be generated. Have faith in your content for which you paid a lot of money and worked hard to produce. If the content quality is there, the impressions will follow.

It’s Not All or Nothing

Keep in mind that gating or ungating ALL content is not a requirement. As with many decisions you make in marketing and business strategy, there is often a happy middle ground that your content might occupy.

Hushly’s philosophy of micro gating content could also be right for you. By micro gating, we mean giving people some of the content for nothing and asking for contact information once the user goes deeper into the material. Hushly’s advanced software can track these leads to generate MQLs and other valuable data as well.

Check out Hushly’s Efficient Growth at Scale eBook for more information on curating your content and how micro gating can give you the best of both worlds.

How to Create an Effective Content Engagement Strategy

Content engagement is the world of shares, likes, clicks, and reposts. The more engagement you have on your posts and the higher the quality of that engagement, the more likely the customer will enjoy spending time on your pages or with your content.

In some respects, high content engagement acts as a self-reinforcing cycle. Improved content quality creates more engagement, boosting even more engagement as your posts are shared and amplified.

Two companies could spend the same amount creating and marketing quality content, but one company could reap the benefits of high content engagement while the other languishes with little attention because of a weak content engagement strategy.

In today’s guide, we want to teach you how to begin improving your social media content engagement. We’ll explain what a content engagement strategy is, why it matters for your business, and how to produce one with a repeatable 10-step process.

What is a Content Engagement Strategy?

A content engagement strategy is the method your company uses to improve likes, shares, comments, and other forms of engagement with your social media content.

You may have different content engagement strategies for different platforms which emphasize different things. For example, Twitter is a primarily text-based platform, so written posts with plenty of wit and humor are the best at generating engagement. Similarly, Instagram and Facebook are focused on the visual aspects of life, so images and video reign supreme there.

The types of responses you can expect on different types of content vary. For example, text posts will likely be engaged with more text, and images can be consumed more easily and quickly than videos. Likewise, attention-grabbing posts like polls or questions can provide fast engagement boosts by giving your social media followers something to respond to.

There are a few keys to creating an effective content engagement strategy, which we’ll detail in the section below.

10 Steps to an Effective Content Engagement Strategy

Here is a repeatable ten-step process to guide you in crafting your social media content engagement strategy.

1. Identify What Success Looks Like

You need to know what you’re aiming for to hit it.

We recommend identifying a few key metrics and keeping track of how they evolve in the weeks and months after implementing your new strategy. The results of these measurements will inform what kinds of changes you need to make to your plan.

A content engagement tool like ours at Hushly can keep track of these metrics for you and even take on the job of creating content on your behalf—eliminating this stress from your job.

2. Find your Targets

Knowing your audience is the most important way to generate interest in your product. Meeting them where they are is a great way to demonstrate credibility and knowledge of your customer base.

Make sure your content is being posted to the right platforms at the right times. This will depend on who your customers are and what you’re selling.

3. Focus on Attention Grabbers (Headlines)

The philosophy of this one is simple: you can’t sell to someone who doesn’t bother to pay attention to what you’re saying. Use headlines with strong language that will draw attention to the most important information. A striking visual or a strongly worded, fascinating, or hilarious headline will increase engagement and conversions.

4. Introduce a Story

After the headline, the introduction to your product begins. Since your attention grabber promised a story, here is where you deliver. Set up introductions that follow these guidelines:

  • Speaks directly to the customer
  • Acknowledges the customer’s problem
  • Promises to reveal how you can fix it

This natural flow of information is pleasing to customers and will help them understand how your product will add value to their lives.

5. Provide Quotes and Statistics

Quotes from industry experts, or statistics from reliable sources, are great ways to lend credibility to your product. An eye-popping statistic or highlighted quote can serve as an excellent attention grabber, as part of a smooth introduction, and in the middle of content to boost the likelihood that a customer will believe your claims.

6. Post Regularly

It’s easy to create too much or too little content all at once. You don’t need to post daily or even frequently (though that is a subjective term). It’s more important to post regularly and on a schedule that makes sense for your target audience.

This may take some work to get right: it’s not always obvious how to determine when your audience will be scrolling social media or how often they’ll appreciate content from you. Keep track of your metrics and be ready to adjust as needed.

7. Add Reminders to Share

Creating content users want to share is an important part of boosting engagement, but it’s not always easy or fast. You can supplement your quality content with encouragement and reminders to share your posts.

8. Focus on Your User Experience

Users associate every interaction with your brand with their overall customer experience. In essence, them interacting with your social media post is the same as them walking into your store: both are opportunities to maximize the customer experience and improve the likelihood they’ll spend money with you in the future.

Aesthetically pleasing and fast-loading pages, websites, and posts will improve the user experience for minimal investment. Focus on making your content feel like part of your company’s product. The value it creates will become a key part of your marketing cycle.

9. Post to Many Platforms at Once

As mentioned earlier, it’s important that you try and find customers where they are instead of hoping they’ll come to you.

Fans of your product will often want to share your post with friends but may run into problems with cross-platform sharing. For this reason, it’s important that your content (or some modified form of it) is pushed out to many platforms at once so that users can find and share content no matter where their social circle is concentrated.

10. Rethink Your Strategy Often

The final and most important step to boosting your content engagement is to rethink and optimize your strategy often. It’s highly unlikely that any strategy will be optimal from the moment it’s implemented. For this reason, you must always be willing to admit where your strategy is coming up short and look seriously at ways to resolve that.

Often can mean different things to different companies. We recommend referring back to step one if you’re unsure where to start.

Get Specific for a Wide Reach

There are thousands of unique companies and billions of unique customers, so there is no guaranteed way to boost engagement on all platforms or with all customers simultaneously.

Instead, we recommend focusing on a specific type of customer: your best customer.

Find out everything about them, including where and when they use social media, and tailor all of your content to them. You’ll still be sharing the content widely. Still, by focusing your time and attention on those most likely to become customers, you’ll maximize your ROI and make it easier to take a risk by expanding your marketing to new types of customers later down the line.

If you’re interested in how Hushly can create and manage your content engagement strategy, contact our team today!

3 Ways PPC Takes on Common B2B Marketing Challenges

B2B marketing challenges

The Internet has made life easier than ever before for B2B marketers. Before the World Wide Web, successful B2B marketers were often the ones who simply figured out how to get past the gatekeepers at a company, so they could get in front of a decision-maker. Even then, it was usually a lot of work to lock in a sale.

That being said, the Digital Age is not without its own B2B marketing challenges. The Internet has made it easier for everyone, meaning successful marketers are now those that have figured out how to overcome those challenges better than the army of competitors they’re up against.

More and more, they’re doing this with pay-per-click (PPC) advertising.

3 Common B2B Marketing Challenges You Can Overcome with PPC

Marketers who love PPC really love PPC. They’ll sing its praises for days and swear they’d give up without it.

For those who haven’t used PPC at all, it can be a little hard to take seriously.

So, let’s look at three different B2B marketing challenges that everyone has to deal with and how paid ads can help overcome them.

1. The Long Wait for Organic Traffic

We’ve talked before about how you can use content marketing to overcome common B2B marketing challenges, but that approach still takes time. Unless your company faces very little competition, ranking well in Google is usually an uphill climb. In fact, according to Neil Patel, a good content marketing plan still takes about two years to pay off.

Do you have two years you can wait before seeing an ROI on all the content you publish?

It’s not that it won’t be worth the wait, it’s just that there’s plenty you can do in the meantime to drive traffic to your website. Specifically, you can use paid traffic to attract leads. While it’s not “free traffic”, it’s better than no traffic at all.

2. Addressing the Individual Decision-Makers at Companies

Easily one of the biggest B2B marketing challenges is trying to address the many decision-makers that have to sign off on your solution before their company will invest in it. The average company a B2B business markets to includes 6.8 such decision-makers.

What makes this challenge even more daunting is that most of these employees have completely different priorities. For example, the CTO may be interested in your software because it will solve their company’s cloud-related problems, but the CFO is far more interested in the payment plan you offer.  

Trying to address this challenge through content marketing usually produces lackluster results. In that last example, blog posts may work really well to nurture the CTO into a lead. However, there probably isn’t a great blog post idea – much less several – that would win over the CFO. Literally, all that person cares about is what it will do to their budget.

For those kinds of one-issue stakeholders, PPC is perfect. This is especially true when you can literally target the individual via LinkedIn Ads, so you can speak directly to their concerns. Instead of wasting time and money creating content that won’t convert, you just need one landing page and the right ads.

3. Measuring Marketing ROIs

Most online marketers really enjoy sitting down to put together their winning strategy.

Unfortunately, almost no marketer enjoys being forced to figure out whether or not their strategy is actually working. It’s relatively easy to tell if conversions are coming in and if those conversions are creating a net profit, but that’s a lot different than trying to get clear about the actual ROI you’re seeing.

Plus, content audits are becoming progressively more common throughout B2B industries.  Companies that carry them out will enjoy a huge advantage over those that don’t, meaning you better get on the bandwagon.

Of course, the longer you’ve been posting content, the longer they take.

Again, that’s not to say that you shouldn’t invest in content marketing, but you won’t have to go through this same issue with paid ads. Your ROI couldn’t be clearer, and you can modify your ads as you go – much simpler than a full-blown audit.

How to Overcome the King of B2B Marketing Challenges

Paid ads will absolutely help you get around the three B2B marketing challenges we just listed above. For many marketers, that’s enough reason to invest in them, even if they still have some heavy lifting to do in order to lock in the conversion.

That’s where Hushly comes in.

Companies like Intel, Juniper Networks, and Unisys rely on our platform because it locks in leads. In fact, we guarantee you’ll see lead generation and ABM conversions increase by no less than 51%.

If you’d like to see how, just contact us today?

3 Simple Ways to Conduct a Content Audit

content audit

In B2B marketers’ never-ending quest to boost their websites’ rankings, attract leads, and earn conversions, a number of different tactics have been discovered.

Everything from keyword optimization, link-building, and schema markups have been revealed as powerful techniques for earning Google’s affection.

Yet, many B2B marketers shy away from – or don’t even know about – one of the most powerful methods available for improving SEO. In fact, withoutrunning a content audit, your site could continue suffering no matter what you do.

3 Ways to Execute a Content Audit Quickly

The idea behind a content audit is simple: you need to audityour content to find out what has to go.

After spending so much time and money on creating your B2B company’s content, why would you ever want to go back and start permanently deleting some of it?

Simple: it appears to help boost your rankings.

That’s because, if your B2B company is like most, you’ve probably posted a lot of content to your site over the years. Looking back, not all of that content probably hit the mark, either. You most likely have a number of webpages that have never even been visited. You have blog posts that didn’t gain any traction on social media or receive comments.

According to Google’s own analysis, “having many low-value-add URLs can negatively affect a site’s crawling and indexing.”

In other words, unpopular pages are hurting your chances with Google.

Here’s how to change that – fast – with a content audit.

1. Find Your “Bad” Posts

The first step of your content audit is to check your analytics to see which blog posts have done absolutely nothing for you. In other words, which ones haven’t brought in any organic traffic or social media views?

If they’re older than a year, we’re considering them “bad” posts.

Anything that hasproduced results – no matter how little – can stay for now.  

Go a little easier on your webpages. If they’re service/product pages that may improve conversions once you finish your content audit and start seeing more traffic, consider leaving them in place by now.

2. Decide Which Posts Can Be Improved

This will most likely take a while, but the next step is to look through those bad posts and decide which should be permanently deleted and which have the potential to be improved.

Some will probably be completely outdated. For example, if your blog post was about predictions for the coming year and it didn’t get any attention, delete it. There’s no point to trying to revamp that one. If you wrote a blog about a product, service, or methodology that’s no longer available, that can go, as well.

On the other hand, if you realize that some of your content was a bit thin, but you think the topic was a good one, you’ve found opportunities for improvement. Simply adding to the word-count of a post can often do a lot for increasing its rankings. Could some of your posts use new subsections?

Linking out to external sources can go a long way toward improving your content’s rankings, as well. Look for opportunities to cite sources to high-authority sites.

Speaking of which, you want to go through everylink on everypage of your site to check and make sure it’s not leading to a dead end. Sending your visitors to “error 404” pages because of broken links will hurt your chances with Google.

Fortunately, platforms like Screaming Frog will make this mucheasier and quicker to do.

3. Check Your Conversion Funnels

A good content audit shouldn’t just be about increasing your traffic, either. Now would be a great time to look through your various conversion funnels, as well.

Are parts of your funnel dropping the ball? Maybe it’s at the very top simply because it’s not bringing in any traffic. Maybe the middle of your funnel is leaking because prospects aren’t getting the information they need.

Whatever the case, look for opportunities to improve your results. It might mean adding more content or even taking some of it away. You could find that entire pages need to be replaced to fix the problem.

A Content Audit + Hushly = More Conversions

After a single content audit, you shouldsee improved traffic. It’s not like eliminating pages that weren’t helping could ever hurt.

However, make content audits something you do twice a year, and you’ll keep seeing your results improve.

For even better results, let Hushly help. Our platform works with the content you already have – the good content, anyway – to increase conversions by at least 51% – guarantee. Contact us today to see how.

3 B2B Content Marketing Tips to Increase Exposure

b2b content marketing

Most marketers know that content is the essential ingredient for bringing visitors to their sites from Google.

That’s why B2B content marketing went from almost nonexistent among B2B companies about five years ago to a methodology that none of them would dare be without.

However, content can do a lot more than just improve search traffic for your site. Another important capability is its potential for increasing your company’s exposure.

3 Ways B2B Content Marketing Can Bring Your Business Greater Exposure

Greater exposure means more people see your content. When that happens, you don’t just see better search results. You see more traffic from more channels and enjoy B2B content marketing that converts much easier because those channels also bring you greater authority.

Here are three simple ways to make sure your B2B content marketing efforts get in front of more people.

1. Create Content Using Subject Matter Experts

There’s nothing wrong with outsourcing your content-creation needs. There’s also nothing wrong with covering the occasional general topic on your site.

However, if your company’s subject-matter experts are never contributing, your content probably doesn’t bring in as many views as it could.

That’s because B2B buyers are far less interested in general topics. They often have the same background as many of the people at your company. A CFO understands accounting, so they won’t be impressed by copy written by someone who doesn’t have similar credentials. It’s when a company can create expert copy that speaks to the actual experience that the CFO will be engaged and more likely to convert down the line.

Furthermore, subject-matter experts have insights that can be truly helpful and even actionable. For example, if you sell hardware for data centers, it will help if someone on your staff used to work at a data center and can create content about it. They can make recommendations based on that unique experience.

You can still outsource or use your marketing department to polish up the copy a bit, but be sure you bring some of your content more views by having a subject-matter expert write it.

2. Test Your Efforts with Analytic Tools

As opposed to advertising copy that came before the Internet, one of the biggest advantages of B2B content marketing is that you can literallytest how well it does, often in real-time.

That’s why you should be using software to measure just how well your content is doing in objective terms. Just some examples of these tools include:

Every company should be using these tools, but, again, they’re especially important for B2B marketers. We need to know where our traffic is coming from and get a sense of why, or we can face extremely long buying cycles that kill ROIs.

When you’re looking to grow exposure, you want to see which sources are bringing you the most views, so you can go back to them again and again.

3. Do More Than Just Publish Your Content

Speaking of which, don’t expect your website to do all the work when it comes to increasing your exposure. Unless you already have a website that is seeing impressive amounts of traffic, your B2B content marketing efforts will need to include a bit of elbow grease.

Aside from organic traffic, amplify your copy by using paid media to bring you even more views. Over time, you’ll be able to reduce your budget, but for now, it’s worth spending some money to build that exposure.

B2B influencers can be extremely helpful in this regard, as well. Getting guest posts on industry sites is another phenomenal way to make sure your content is in front of the right people.

Does Your B2B Content Marketing Generate More Clients?

B2B content marketing should be a priority for every company. Over time, it builds a reliable channel for organic traffic and easy leads. It can also help position your organization as an authority and thought leader among your industry.

Still, none of those achievements will mean much if you can’t use that content to convert leads into clients. In fact, when your conversion rate is low, content marketing can actually cost you.

That’s why we created Hushly. Our platform actually works with the content you already have. There’s no need to make expensive changes to your current website, either. All you need to do is install it.

After that, we guarantee you’ll see your conversions improve by no less than 51%.

Name another company that can claim the same.

Sound too good to be true? Just contact us today and we’ll gladly show you how it works.

Why Your Content Marketing Strategy Must Be Focused on Engagement

content marketing, engaging content, content marketing strategy

A lot goes into creating a content marketing strategy, but the reason so many companies never see success with theirs isn’t because of the work involved. It’s actually because they pick the wrong target right from the beginning. 3 Reasons Engagement Is Your Content Marketing Strategy’s Most Important KPI While you can aim for a […]

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4 Secrets for Creating Engaging Content

engaging content

No marketer sets out to create anything but engaging content. That’s the entire point, right? Yet, if you’re like most marketers, the vast majority of what you’re publishing isn’t producing a positive ROI. 4 Types of Engaging Content You Need to Start Publishing Now Don’t give up! Instead, become one of the few marketers who understands […]

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