What Is a Headless CMS & How Can It Boost Content Reach?
With 68% of all websites now using a content management system (CMS) or digital asset management (DAM) system, content management has become a crucial part of marketing strategy for businesses aiming to deliver personalized experiences to their audiences. However, the capabilities of CMS platforms are developing rapidly with breakthroughs in technology, leaving many businesses unsure […]
Is WordPress Still the Best Content Management System? There’s a Better Way!
In today’s digital age, the tools you use to manage your content can make or break your online presence. Many companies still rely on WordPress or traditional content management systems (CMS) for their content hubs and resource centers. However, there’s a better way! As highlighted by our co-founder and CEO, Geoff Rego, in a LinkedIn […]
Pros and Cons of Gated Content in 2024
Planning an open house party versus an invite-only party is vastly different. If you’re hosting an open house, you have no idea who might show up or how many people to expect. This can lead to creating too much or too little food, not considering specific diets, and not knowing what entertainment people would enjoy. […]
Your Quick Guide to B2B Content Syndication
Getting noticed online can feel like running on a treadmill. You’re putting forth plenty of effort, but don’t move anywhere. While online visibility through well-known strategies like SEO is possible, it often takes time and considerable effort. If you’re looking for more reliable and faster results, consider adding B2B content syndication to your toolset. B2B […]
Defining Content Performance & Ways to Measure It
When you invest hours into creating online content, you want to ensure you’re seeing quality results. How can you guarantee your content is performing how you designed it? And how can you measure whether the content contributes to your marketing goals? Learn why tracking content performance helps you succeed in marketing and the best content […]
What the E-E-A-T Google Algorithm Means for Content Marketing
Google’s E-A-T algorithm update in 2018 emphasized the significance of Expertise, Authority, and Trustworthiness in ranking content. On December 15, 2022, Google added an extra “E” to the acronym, which stands for Experience. The purpose and execution of the update make it crucial for website owners in every niche to understand the new E-E-A-T guidelines. […]
Content Taxonomy: Definition, Benefits, and More
Content marketing is a non-negotiable in today’s business world. Unfortunately, the problem that most content marketers face is creating content for the sake of creating content. This is problematic for several reasons. First, it leads to content that easily gets lost in the sea of information online. Second, it makes the content seem less authentic […]
A Guide to Building a Content Marketing Hub
Imagine a user who searches for a problem and finds your website that offers a potential solution. The article they clicked on from the search result answers their questions, but there’s another blog on your website that answers a question they didn’t even know they had yet. It’s this question that, if answered, could lead […]
Should You Really Use a Content Experience Platform (CEP)?
Deciding on a strategy that will define your overall content experience is the easy part. The hard part is putting in the work to develop that experience across all forms of content. If you’re thinking about implementing your own content experience strategy, then you’re probably wondering whether it would make more sense to employ a […]
Content Engagement: Definition, Importance, and Steps to Create It
Your ideal buyer has found your website thanks to your great SEO practices. They’re now on the landing page, hoping for an answer to a question they’ve been asking themselves for days. This buyer has a problem and is ready to spend money on a solution. It happens that your company is in a position […]