Your Quick Guide to B2B Content Syndication
Getting noticed online can feel like running on a treadmill. You’re putting forth plenty of effort, but don’t move anywhere. While online visibility through well-known strategies like SEO is possible, it often takes time and considerable effort. If you’re looking for more reliable and faster results, consider adding B2B content syndication to your toolset. B2B […]
Defining Content Performance & Ways to Measure It
When you invest hours into creating online content, you want to ensure you’re seeing quality results. How can you guarantee your content is performing how you designed it? And how can you measure whether the content contributes to your marketing goals? Learn why tracking content performance helps you succeed in marketing and the best content […]
What the E-E-A-T Google Algorithm Means for Content Marketing
Google’s E-A-T algorithm update in 2018 emphasized the significance of Expertise, Authority, and Trustworthiness in ranking content. On December 15, 2022, Google added an extra “E” to the acronym, which stands for Experience. The purpose and execution of the update make it crucial for website owners in every niche to understand the new E-E-A-T guidelines. […]
Content Taxonomy: Definition, Benefits, and More
Content marketing is a non-negotiable in today’s business world. Unfortunately, the problem that most content marketers face is creating content for the sake of creating content. This is problematic for several reasons. First, it leads to content that easily gets lost in the sea of information online. Second, it makes the content seem less authentic […]
A Guide to Building a Content Marketing Hub
Imagine a user who searches for a problem and finds your website that offers a potential solution. The article they clicked on from the search result answers their questions, but there’s another blog on your website that answers a question they didn’t even know they had yet. It’s this question that, if answered, could lead […]
Should You Really Use a Content Experience Platform (CEP)?
Deciding on a strategy that will define your overall content experience is the easy part. The hard part is putting in the work to develop that experience across all forms of content. If you’re thinking about implementing your own content experience strategy, then you’re probably wondering whether it would make more sense to employ a […]
Content Engagement: Definition, Importance, and Steps to Create It
Your ideal buyer has found your website thanks to your great SEO practices. They’re now on the landing page, hoping for an answer to a question they’ve been asking themselves for days. This buyer has a problem and is ready to spend money on a solution. It happens that your company is in a position […]
What Content Experience Means and Why It Matters
A B2B buyer that wants to solve a problem their company is facing begins a months-long sales cycle by researching keywords on Google. If they come across your page, you’ve successfully captured their attention and now have the opportunity to pitch your solution. If your content is high quality, the prospect will get a lot […]
The 6 Content and ABM Experiences You Need to Drive Demand and Efficient Growth
We all know a good experience can make all the difference. An impressive customer service experience, a negative experience browsing a website — a good or bad experience can ultimately make or break someone’s purchasing decision. And as marketers, we’re in the business of experiences — it’s our job to make people feel heard, help […]
Marketing Pillars of Efficient Growth at Scale
To create an efficient growth model you need to develop a repeatable, scalable motion. And know your ‘Why’. Why should your buyers care about your company? Why did you create this product and what problems does it solve? Understanding your ‘Why’ will be the catalyst to your entire go-to-market strategy. Luckily, marketers have started to […]