How to Choose a B2B Marketing Agency that Understands Human Behavior
You’ve no doubt noticed that “customer experience” or “customer journey” is all the rage in B2C marketing right now. It’s all about creating a seamless and humanized experience for leads and current customers across multiple platforms – but should a B2B marketing agency take a similar strategy? Well, your B2B buyers are also consumers for […]
What Is B2B Marketing in the P2P Era? 5 Key Factors You Need to Know
When you ponder the question “what is B2B marketing,” what comes to mind? A stuffy suit behind a Mac in a corporate office with you on the other end trying to get their attention? After all, you’re marketing to businesses, not individual people, right? Not true. At the end of the day, you’re still engaging […]
How to Boost Sales and Nurture Loyalty with Big Data Marketing
While some tried and true marketing methods are still effective, look to the future, and you’ll see nothing but big data marketing. Unfortunately, many marketers aren’t making the most of their data. It’s not about having the flashiest tools and most modern automation. It’s about how you harness that data to connect with your buyers. […]
3 B2B Content Marketing Tips to Increase Exposure
Most marketers know that content is the essential ingredient for bringing visitors to their sites from Google. That’s why B2B content marketing went from almost nonexistent among B2B companies about five years ago to a methodology that none of them would dare be without. However, content can do a lot more than just improve search […]
How to Use B2B SEO for Your Company’s 3 Essential Pages
Everyone knows B2B SEO matters for bringing leads to your website. However, do you know how to make it work best for the individual pages on your site? If you treat each page the same way, your SEO efforts are going to fall flat. Here’s How B2B SEO Work for Your 3 Most Important Pages […]
What Is a Resource Center and Why Do They Matter for B2B Companies?
B2B companies need more from their websites than ever before. The Digital Age has seen competition heat up to the point that having better website could actually make all the difference, even with the longer buying cycles and more-educated buyers found among B2B industries. To outmaneuver their competitors, many B2B companies have gone to great […]
7 B2B Marketing KPIs Your Company Needs to Chase
When it comes to B2B marketing, the goal is simple: generate qualified leads that can be handed off to your sales team. The more conversions they get from those leads, the better your efforts are doing. It’s never that simple, of course. The problem with only tracking conversions is that there are all kinds of […]
B2B vs. B2C Marketing: What B2B Marketers Need to Understand
Everyone knows that B2B and B2C marketing are completely different.
3 Essential B2B Mobile Marketing Tips
These days, just about everyone on the planet owns a mobile device. Your B2B leads certainly do. Many of them may even have more than one that they use every single day. These aren’t trivial details. B2B buyers are using their mobile devices to learn more about their options and shape their purchasing decisions. If […]
How to Use B2B Web Marketing to Build Your Authority
When it comes to B2B web marketing, most companies just want more traffic. Others have had traffic for a while now. Their focus is on only attracting qualified traffic. Still, others may be using marketing tactics like retargeting to keep their leads’ buying cycles short to win quicker conversions. Every B2B company is different, so […]