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Gartner Cool Vendor 2021 Blog. News and updates.

Tag: b2b marketing

  1. Home
  2. Tag Archives: b2b marketing

B2B Marketing – Strategies You can Borrow from B2C Marketers

b2b-marketing

In the world of B2B marketing, one of the fastest ways to get laughed out of the room is to suggest a strategy that only works for B2C marketers. Try telling a bunch of B2B marketers that they need to start making time for Facebook Live, and you probably won’t find them to be a […]

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b2b marketing b2b marketing strategies

Do B2B Search Marketing Best Practices Still Produce Results in 2019?

b2b search marketing

If your B2B company is like most, you’ve invested a considerable amount of time and money into trying to bring leads to your website. Obviously, succeeding at this would represent a massive advantage. Your cost-per-lead would probably drop, and you could re-focus your marketing team on going after bigger goals. As more traffic came to […]

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b2b marketing B2B search marketing

How Online Content Can Overcome Common B2B Marketing Challenges

b2b marketing challenges

Marketing is always a challenging field because technology comes-and-goes in the blink of an eye. New best practices are constantly introduced. And, your competition is always evolving, trying to take what you’ve worked so hard to earn. Unfortunately, there are also a number of unique B2B marketing challenges that make this all the more difficult. […]

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b2b marketing b2b marketing challenges content marketing

The 4 Most Cost-Effective B2B Marketing Strategies

b2b marketing

In the Digital Age, B2B marketing has never been easier. Modern-day marketers have more options than ever before to attract leads, engage with them, and lead them down the path to converting. Of course, many would argue that all of these options have actually made marketing more confusing than ever before, as well as costlier. […]

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b2b marketing b2b marketing strategies guest posting

What Your Retargeting Strategy Needs to Include in 2019

Retargeting

It’s 2019. Does your B2B company’s marketing strategy incorporate retargeting? If not, this is the year to finally start investing in one of the most powerful marketing tactics available. With a retargeting ad campaign, you’ll continue to market your company to potential leads even after they leave your site. So, as long as your strategy […]

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b2b marketing buyer persona retargeting

2 Great B2B Content Marketing Strategy Ideas to Adopt in 2019

b2b marketing ideas, content marketing strategy

Whether you love how your B2B company ended 2018 or you couldn’t wait for your chance at a fresh start, 2019 is here. With it, comes the opportunity to reach higher heights than ever before. However, this opportunity will only be realized by those who know which B2B content marketing strategy ideas hold the most […]

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b2b marketing b2b marketing ideas content marketing strategy

Everything You Need to Know About Account-Based Marketing

account-based marketing, b2b marketing

Although account-based marketing (ABM) first began attracting attention in 2013, back then, very few companies had actually adopted this emerging approach. Very few CMOs – if any – had converted their company’s entire focus to ABM. Fast forward to present day and ABM is constantly finding new devotees. At Hushly, we’ve helped a number of […]

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account-based marketing b2b marketing

What Is ABM? 3 Reasons Every B2B Company Should Adopt It

hushly abm

Every good B2B marketer knows there are many B2C strategies that simply won’t work for their industry. Marketing to a “company” and marketing to an individual customer are two very different things. That’s why it makes sense that a strictly B2B marketing practice would eventually come along. Account-based marketing (ABM) has become an especially popular […]

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account-based marketing b2b marketing sales and marketing what is abm

The Increasing Importance of Personalization in Marketing for B2B Companies

2019 promises to be another exciting year for B2B companies – at least those that understand the trends that will affect this field. Specifically, marketers need to be aware of how personalization will continue to find new adopters, leaving behind companies that remain committed to their static websites. If you’re not completely sold on the […]

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account-based marketing b2b marketing importance of personalization marketing personalization

How B2B Companies Can Create More Engaging Content

Does your B2B company have a content marketing strategy in place? If so, is it pulling its own weight? Do you have engaging content that actually grabs your prospects’ attention and helps convert them into leads? Or, like so many B2B companies, does your content struggle to engage prospects? Does it do little more than […]

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b2b content marketing B2B engagement b2b marketing content marketing strategies
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