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The Power of ABX Marketing in 2024

Account-based experiences (ABX) introduce a user-centric strategy that increases your conversion rate. It’s a powerful twist to the traditional account-based marketing you already know. Through ABX marketing in 2024, you can stand out from other companies and improve your marketing with hyper-personalized experiences. Those experiences are only possible because of the large amounts of data […]

How to Use Account-Based Marketing Software to Build a Scalable Strategy

How many products do you own that also come with add-ons? Your car, for instance, has several glow-up possibilities. You can change its tires, add top storage, switch out the radio, and perform countless other upgrades so it remains compatible with all your life changes and needs. When you create account-based marketing (ABM) strategies, you […]

How to Measure Your Account-Based Marketing Campaign’s Success

Account-based marketing may cost more than regular marketing campaigns but also have a greater return on investment. When you perform account-based marketing, you switch from conveyor belt marketing to handmade marketing. You aren’t mass producing the same marketing experiences for a large audience. You’re creating customized, optimized campaigns for each account. Learn how to measure […]

Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?

Account-Based Marketing vs. Traditional Marketing Which Is Best for Your Tech Company

Traditional marketing techniques were the norm for many years because all marketers could do it. Traditional marketing encompasses offline activities such as print ads, billboards, and cold calling. The traditional framework also encompasses digital outbound marketing strategies that follow the same process. However, that framework is no longer the go-to option for all companies, especially […]

7 ABM Tactics You Should Update for 2024

7 ABM Tactics You Should Update for 2024

Have you ever collected baseball cards? Some baseball card collectors purchase dozens of card packs at the store, then spend hours sifting through those stacks to find the cards they don’t have or are high-value. Conversely, some collectors will skip those packs and focus only on the highest-value cards, searching the web for online sellers. […]

Account-Based Marketing 101 for Cybersecurity Businesses

Account-Based Marketing 101 for Cybersecurity Businesses

Marketing a cybersecurity firm is a daunting task. Your products are complicated, and your buyers are often just as busy as you are. In order to get your solutions in front of the right CISO or IT manager, you may be searching for a new marketing technique that can help you target them directly. Enter […]

6 Account-Based Marketing Challenges (+ Solutions)

6 Account-Based Marketing Challenges (+ Solutions)

Account-based marketing (ABM) allows B2B marketers and sales professionals to target key accounts and drive revenue. However, there are a few challenges that come with implementing an ABM strategy. From lack of data to inefficient processes, B2B teams need to be aware of the hurdles they could face when launching an ABM campaign. In this […]

Account-Based Marketing Pros and Cons You Should Know

Account-Based Marketing Pros and Cons You Should Know

Account-based marketing (ABM) is a powerful strategy for B2B companies, but it’s not without its disadvantages. Before you invest in an ABM strategy, it’s essential to understand the pros and cons of this approach. By weighing up the positives and negatives of ABM, you can decide whether it’s worth investing in for your business. Account-Based […]

Account-Based Marketing vs. Inbound Marketing: Which Should You Use?

Account-Based Marketing vs. Inbound Marketing: Which Should You Use?

The marketing world continues to evolve toward a value-driven approach that includes account-based marketing as a fundamental component. More personalized and targeted ads that speak directly to unique customers slowly replace the traditional way of marketing which focused heavily on inbound mass-awareness tactics, like TV ads. Does this mean inbound marketing is going to disappear […]

7 Account-Based Marketing Email Examples

7 Account-Based Marketing Email Examples

Combining account-based marketing and email marketing is a powerful duo. Each is a perfect way to center customers and focus on providing value upfront. Since the marketing world is constantly shifting toward more human-centered approaches, any ABM marketer should focus on mastering the art of ABM emails. We’ll discuss what you need to know about […]