Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?
Traditional marketing techniques were the norm for many years because all marketers could do it. Traditional marketing encompasses offline activities such as print ads, billboards, and cold calling. The traditional framework also encompasses digital outbound marketing strategies that follow the same process. However, that framework is no longer the go-to option for all companies, especially […]
7 ABM Tactics You Should Update for 2024
Have you ever collected baseball cards? Some baseball card collectors purchase dozens of card packs at the store, then spend hours sifting through those stacks to find the cards they don’t have or are high-value. Conversely, some collectors will skip those packs and focus only on the highest-value cards, searching the web for online sellers. […]
Account-Based Marketing 101 for Cybersecurity Businesses
Marketing a cybersecurity firm is a daunting task. Your products are complicated, and your buyers are often just as busy as you are. In order to get your solutions in front of the right CISO or IT manager, you may be searching for a new marketing technique that can help you target them directly. Enter […]
6 Account-Based Marketing Challenges (+ Solutions)
Account-based marketing (ABM) allows B2B marketers and sales professionals to target key accounts and drive revenue. However, there are a few challenges that come with implementing an ABM strategy. From lack of data to inefficient processes, B2B teams need to be aware of the hurdles they could face when launching an ABM campaign. In this […]
Account-Based Marketing Pros and Cons You Should Know
Account-based marketing (ABM) is a powerful strategy for B2B companies, but it’s not without its disadvantages. Before you invest in an ABM strategy, it’s essential to understand the pros and cons of this approach. By weighing up the positives and negatives of ABM, you can decide whether it’s worth investing in for your business. Account-Based […]
Account-Based Marketing vs. Inbound Marketing: Which Should You Use?
The marketing world continues to evolve toward a value-driven approach that includes account-based marketing as a fundamental component. More personalized and targeted ads that speak directly to unique customers slowly replace the traditional way of marketing which focused heavily on inbound mass-awareness tactics, like TV ads. Does this mean inbound marketing is going to disappear […]
7 Account-Based Marketing Email Examples
Combining account-based marketing and email marketing is a powerful duo. Each is a perfect way to center customers and focus on providing value upfront. Since the marketing world is constantly shifting toward more human-centered approaches, any ABM marketer should focus on mastering the art of ABM emails. We’ll discuss what you need to know about […]
4 Tips to Develop a Successful ABM Buyer Journey
A customer who first encounters your company is just getting started on their ABM buyer journey. This journey will either lead them to the checkout screen or the big red X at the top corner of their screen. The difference can mean everything to your business’s bottom line. The first thing to realize is that […]
How to Build Your Perfect ABM Tech Stack
Building a great ABM tech stack shouldn’t be complicated. Since the entire goal of automated account-based marketing is to reduce the time and effort it takes to personalize your marketing campaigns, all technology you employ should make your life easier. To ensure that the marketing technology you invest in is truly going to simplify your […]
15 Account-Based Marketing Metrics You Should Track
It’s becoming more and more difficult for mass-awareness tactics to compete with the automated account-based marketing that’s happening on huge scales in 2023. As a modern marketer, you know that personalized, account-based B2B marketing is the wave of the future. If you’ve already taken the steps toward designing your own ABM campaigns and are using […]