B2B Email List: It’s About Quality, Not Quantity [+Ideas]
As you build a B2B email list, you’re confronted with plenty of temptation to do the wrong thing. Should you buy that email list? Should you fill your landing pages with lead magnet forms to grab as many email addresses as possible? You’ll come across plenty of bad advice out there. With email lists, it’s […]
For Solid B2B Relationships, You Need to Focus on What Matters Most
It happens all the time. I’m on a call with a customer. We’re spending all of our time talking about something that I feel is unimportant. By the end of the call, we never get to the substantive work required to impact results that lead to ROI. I’ve always struggled with building the patience to […]
How to Make Your Inbound Marketing B2B Strategy More Human
Long gone are the days of endless cold calls, email pitches, and door-to-door outreach. Today, inbound marketing in B2B reigns supreme. Inbound marketing is much more effective for generating leads and conversions but many B2Bs haven’t nailed down a solid strategy that truly works for them. While companies relying on inbound marketing are more likely […]
Why (and How) B2Bs Absolutely Need to Protect Web Forms from Spam
Bots are everywhere. How many times have you seen “hello, thank you for this very informative article on this topic I will continue reading your blogs on this topic” in a WordPress comment section? Unfortunately, bots do a lot more damage than just padding comment sections with generic spam. In your forms, spam can throw […]
What is Interactive Marketing? Does Every B2B REALLY Need It?
If you didn’t have enough B2B marketing buzzwords to worry about, get ready for one more: interactive marketing. What is interactive marketing exactly? Well, you’re already familiar with interactive elements thanks to B2C apps, websites, and software you use every day. Amazon, Facebook, Ali Express, and YouTube have all nailed down AI-driven interactive experiences. Think […]
What is Intent Data? Why You Need Information to Fuel Your B2B Strategy
“What are your intentions with my daughter?” As a sitcom joke, this line is obviously outdated – but think about it from a B2B marketing perspective. “What are your intentions with my website?” When someone visits your website, wouldn’t it be great to know exactly why they’re there? Specifically, wouldn’t you love to know which […]
Every B2B Lead Generation Marketing Template Needs Personalization
Now’s an exciting time to be a B2B marketer. B2C has already had its moment with personalized entertainment and shopping experiences for everything from meal kit delivery to pharmaceuticals. We probably won’t see any more groundbreaking technology emerge from B2C for a while. B2B, however, is ripe for innovation and new strategies. Long gone are […]
8 Secrets to Nail an Awesome LinkedIn Retargeting Strategy
You hear a lot about integrated marketing campaigns, buyer journeys, and personalization these days, but how can B2B marketers use these strategies to deliver actual results? In other words, how can you drive more conversions and bottom-line revenue through LinkedIn retargeting? No one enjoys spending money on social media advertising – but honestly, it’s necessary […]
Should You Rely on a Gated Landing Page? Everything You Need to Know
Should You Rely on a Gated Landing Page? Everything You Need to Know… From a B2B marketing perspective, gating a landing page is the only choice that makes sense, right? You don’t want website visitors to slip through the cracks and get lost forever in the massive internet void like an interesting Facebook post after […]
Why Do B2Bs Need Self-Nurturing Landing Pages to Turbocharge Leads?
How do you spend your free time away from work? If you’re like most people, you enjoy watching your favorite Netflix or Hulu shows, listening to your favorite curated Spotify playlists, scrolling through Facebook, and shopping through your favorite app. Top apps like these all have one key feature in common: endless streams of personalized […]