How to Engage Wary B2B Customers Through Content and Connection
Your B2B buyers don’t rely on sales teams for research anymore. Years ago, sales teams had the information buyers needed to make informed decisions. The buyer’s journey was at least somewhat linear and followed a clear path. Today’s buyers are empowered with endless knowledge at their disposal. Here’s what they’re journey looks like, according to […]
10 Ways to Optimize Your B2B Content Marketing Strategy
When you think of the B2B buying process, what do you imagine? Certainly not someone responding to your cold email to set up a call and get the ball rolling, right? Gartner’s research shows us that the B2B buying process is far from linear. In fact, it looks more like a tangled web of string […]
How to Find New B2B Customers with Smart Account-Based Marketing
Everyone’s needs, habits, and expectations have dramatically shifted over the past few months. Your B2B marketing strategy should look different too. It’s important to stay dynamic and focus on audience needs if you want to earn their trust and gain authority. Plus, companies with account-based marketing strategies aren’t outliers anymore. In fact, ABM is the […]
What Can Artificial Intelligence Do? 7 Smart Ways to Use AI in B2B Marketing
Every time you open your phone, you use some type of AI and machine learning. AI is so pervasive today you may not even realize it’s the driving force behind your favorite apps. Well, your B2B buyers use AI every day too and they expect your website to employ some kind of machine learning features. […]
How to Market B2B Products and Build Relationships in 2020
Your leads and customers expect more these days. B2B decision-makers are young, diverse, and grew up with smartphones, internet access, and automation. Research shows 42% of millennials working in B2B hold managerial positions while 21% are vice presidents or in C-level roles. They want fully optimized digital experiences from your B2B company. At the same […]
7 Reasons Why Content Marketing is Important for B2B Marketing
The buyer’s journey isn’t what it was even ten years ago. B2B buyers spend increasingly more time researching online and off, self-nurturing, and connecting with potential suppliers on more casual terms. The latest Gartner research shows B2Bs only spend 17% of their time meeting with potential suppliers. That 17% covers all suppliers too. In other […]
B2B Events Canceled? Forget Webinars and Focus Your Energy Locally
COVID-19 has hit communities in every corner of the world. For those of us fortunate enough to have our health, we still must grapple with a new reality. Many of you are reading this from home if your office hasn’t slowly started returning to work. Here’s a bit of good news. 72% of B2B marketing […]
Big Tent Event Canceled? Time to Regroup Your Branding and ABM Strategies
Economies around the world might be slowly reopening. But big B2B events? Not so much. People are itching to get out of the house but they also aren’t exactly eager to mingle in large crowds of international attendees. Nonetheless, let’s not get too negative. 72% of B2B marketing professionals expect their budgets to either increase, […]
8 Benefits of Website Personalization Every B2B Needs to Know
Website personalization in the B2B sector is still very much in its infancy. While 77% of B2B marketers agree about the benefits of website personalization for building customer relationships, 42% also admit they’re struggling to effectively personalize their experience. Most of the challenge lies in data. It’s a challenge worth overcoming, however. 85% of buyers […]
Everything B2Bs Need to Know About Machine Learning for Personalization
B2Bs are no stranger to the benefits of personalization these days. However, they are struggling to optimize their personalization strategies. Research shows that 80% of B2Bs will abandon their personalization strategies by 2025, citing poor ROI and data issues. Machine learning for personalization offers a solution. Instead of working through data retroactively, AI-driven machine learning […]