Don’t Ignore These 10 B2B Digital Marketing Trends for 2021
Change is the only constant when it comes to marketing. Marketing is really a game of catchup if you think about it. Tactics and strategies constantly change to meet buyer behavior. In the past, B2B marketing focused on literally marketing product features and benefits – but that’s changed. Buyers don’t want to hear all about […]
6 Types of Engaging Website Content Every B2B Needs
PPC ads and sponsored social media posts are useful, but the costs add up quickly. Engaging website content, on the other hand, offers a sustainable and effective long-term strategy. Not sure if your content is engaging enough? Look at your metrics: Are website visitors bouncing after only consuming one piece of content? Are your lead […]
How to Build a Martech Stack for B2B Personalization
Marketing technology is essential for every business today. It’s impossible to execute any marketing tactic without some kind of software, app, or tech. Back in 2017, you already had more than 5,000 martech tools to choose from: Chiefmartec Fast-forward to April 2020, and nearly 58,000 software companies are listed on G2. With so many choices, […]
25 Terms for Artificial Intelligence in Business Explained
Artificial intelligence has swept through the marketing and sales departments across all industries. According to Salesforce, 84% of marketers report using AI today. Back in 2018, less than 30% said AI was a part of their marketing strategy. Salesforce Despite its growing popularity, many managers and marketers may not be aware of all the terms […]
Is Artificial Intelligence a Threat to B2B Marketing or Sales Jobs?
We’ve only brushed the surface with artificial intelligence. If you think AI is impressive now, just wait ten years. On the other hand, some people tend to think AI is way more powerful and capable than it is at this point. AI in 2020 gives us plenty of incredible tools and features to personalize, connect, […]
22 Buyer Intent Data Terms You Need to Know
You can expect intent data to be a major topic of discussion in 2021. Apple has already blocked third-party cookies as of March. Meanwhile, Chrome plans to phase them out by 2022. For many B2B marketers, that calls their entire personalization strategy into question. Specific types of buyer intent data will undoubtedly feel the squeeze. […]
How to Microtarget Your ABMs with Intent Data
When you hear the word microtargeting, it’s usually not mentioned in the most favorable light. The Cambridge Analytica scandal is often the first thing that comes to mind. But intent data and microtargeting don’t deserve to be painted with such a broad brush. Of course, people will always seek to exploit vulnerabilities and data – […]
7 Critical Questions for Evaluating B2B Intent Data Providers
Technology can’t predict the future quite yet, but we get closer every day. Tools like predictive analytics, machine learning, and intent data can help you piece together the buyer’s journey. The buyer’s journey isn’t at all linear. Gartner How can you possibly understand where a lead is at any point in time? Intent data uses […]
How to Engage and Retain Users on Your Website
Do you ever get the feeling it’s just not working out with your B2B website? Maybe your page sessions aren’t as high as you’d like, or visitors simply aren’t sticking around to consume your content. Forrester analyzed 60 B2B websites to see where they stacked up on key engagement features and capabilities. They all performed […]
How to Use AI to Personalize Your B2B Marketing Strategy
When you think of personalization in digital marketing, what type of strategy comes to mind? According to Gartner analyst and VP, Jennifer Polk, most marketers imagine how to personalize marketing from the wrong angle. Polk says if you think “I need to make Justin’s experience totally different from Samantha’s, and Samantha’s experience completely unique from […]