Why You Should be Using Video on Your Landing Pages
Landing pages are a critical piece of most modern websites, but they’re not just for sales. Landing pages have become a key tool for any marketing professional who wants to engage and convert their prospects. And for good reason. Landing pages help your prospects get to know you, get to know your brand, and get […]
What Does an Account-Based Marketing Campaign Look Like?
Account-based marketing (ABM) isn’t exactly a new concept. However, it’s become a trending topic recently. It’s a strategy that focuses on targeting each individual’s needs and wants rather than trying to sell to an entire market at once. Account-based marketing campaigns are incredibly personalized, making them a powerful way to communicate with customers and build […]
What Do Winning Martech Stack Examples Look Like?
Both B2B and B2C brands know just how vital the right marketing tools can be. Unfortunately, many companies don’t know how to choose the right tools for their needs, or they fall under the impression that they need access to “all the things” to do a good job. If you’re considering investing in a new […]
3 B2B Holiday Marketing Campaigns to Learn From: +Tips on How You Can Create Your Own
The holiday season is quickly approaching, and if you haven’t already given thought to your B2B holiday marketing campaigns, then the time is now!
3 Ecommerce Security Threats You Need to Be Aware of This Fall: + Solutions to Help Protect You and Your Consumers
Cybercriminals are always looking for new ways to make money. Unscrupulous hackers will try to take advantage of any kind of online transaction to make a quick buck – no matter if it’s at your expense or that of your consumers. As the holiday season quickly approaches, your ecommerce security should be top of mind […]
Lead Generation for Technology Companies: 5 Strategies that Work
There’s a reason why technology companies are some of the most powerful brands in the world. They have a very distinct ability to influence people. However, to do that, they need to continuously fill their sales funnel with qualified leads that can be converted into happy, loyal customers. Lead generation for technology companies can be […]
How Apple’s iOS 15 Privacy Update Could Impact Your Email Marketing: Plus 5 Tips to Help You Stay Ahead
As Apple’s iOS 15 update rolls out, it’s time to take stock of how this change may impact your email marketing. The update was officially released on September 20, and while it initially had email marketing professionals up in arms with news of new privacy features, has it had the shocking impact that had so […]
10 Components You Need When Building a B2B Buyer Persona
To build a winning B2B sales strategy, you must first create a strong buyer persona. But to do so, you need to know who your ideal prospect is. By understanding your buyer persona, you can develop your messaging to highlight your company’s products and services and build a more relevant experience for your prospects.
4 Uses of Machine Learning in Conversion Optimization
Machine learning has become a mainstay in the world of digital marketing, and we’ll be seeing it come into new applications in the near future. But can it be used to help with conversion optimization? Absolute – and many big brands are already using machine learning in conversion optimization.
How to Market a Cybersecurity Company: 5 Strategies You Need to Know
Cybersecurity is a hot industry, and for a good reason! Cybercrime is costing the world billions of dollars, and companies are getting hacked left and right. Every business needs to protect its data and networks from cyberattacks. As a cybersecurity company, you can help your clients fight back against hackers and cybercriminals. But to do […]