Personalized Content – Why It Matters so Much to Your Visitors

Personalized content is one of the most important marketing tools you can implement.

When most people visit your site, they aren’t ready to invest their money right away. They want to do a sort of test drive first. So, they visit your site with a research mentality to absorb information about your company and what you have to offer.

By providing content that fits their needs, you encourage content engagement. That, in turn, can lead to higher qualified leads.

Personalization Triggers: The Secret to Creating Personalized Content

We believe our customers (that’s you!) deserve a personalized experience as well. That’s why Hushly provides you with a set of personalization triggers. These help establish a custom experience for your ideal customer.

These triggers include, but are not limited to:

Intent Signal:
  • Buying Stage
  • Profile Fit
  • Topic Cluster
  • Profile Score
  • Intent Score

(Source: Bombora, 6Sense, etc)

Account:
  • Industry
  • Buying Stage
  • Revenue Range
  • Existing Customer
  • Company Name
  • Company Size
  • Company Domain
Traffic Source:
  • Paid Traffic (LinkedIn, GoogleAds, Facebook, Twitter, etc)
  • Organic
  • Referral
  • Direct
  • Unknown
Traffic Type:
  • Page URL or URL Path
  • Referrer URL
  • IP Address
  • Device Type
  • Geo (Country, State, City, Region)

Add Even More Value by Providing Personalized, Related Content to Your Customers

Your goal is to ensure that your content is available to the right visitor at the right time, all while ensuring that their experienceis exceptional.

Let us show you a custom
experience of Hushly on your site