7 Features You Need from an Integrated Marketing Agency in 2020
Not long ago, an integrated marketing campaign involved hitting your leads with phone calls and direct mail – integrated marketing agencies didn’t really exist. Today, thanks to the internet, it’s easy to reach your prospects and leads where they hang out online with relevant content. 83% of B2B buyers say that treating them like a […]
7 Reasons You Need to Personalize the B2B Buyer Journey
The line between the B2C journey and B2B buyer journey isn’t so clear-cut anymore. Even the traditional professional workplace doesn’t look the same these days with 70% of professionals around the world working from home or away from the office at least one day each week. In an increasingly digital world, buyers seamlessly tab from […]
6 Ways to Use B2B Intent Data to Boost More Revenue
B2B intent data isn’t necessarily new, but it has become more accessible over the past few years. As more and more B2Bs catch onto the idea that personalization is vital for generating leads, converting leads into customers, and retaining clients, the importance of intent data grows. In fact, up to 85% of buyers say they’ll […]
Everything You Need to Know About Firmographic Data
When consumer brands start their personalization journey, they immediately break their customers and leads up into different segments based on unique demographics. Segmenting your audience makes it much easier to create relevant content which is used to convert prospects into leads and leads into customers. Like the old marketing saying goes, “if you target everyone, […]
How to Easily Create a Data-Driven B2B Segmentation Strategy
Segmentation in marketing is not a new concept – technology has just changed the game at a rapid rate. While consumer brands have always had plenty of data to work with, most businesses must rely on a couple of hundred customers at best. Tech advancement has made the job easier but it’s still a struggle. […]
How to Keep Your B2B Database Clean, Accurate, and Effective
Every B2B seems to understand that personalization is important, but their efforts across the board seem to fall short. According to the latest research from Seismic and Forrester, 88% of businesses agree that buyers expect relevant and personalized content now more than ever. However, only about 20% of businesses can effectively personalize their experiences for […]
7 Steps to Create an Effective B2B Web Personalization Strategy
Run a Google search for “web personalization strategy” and you’ll find plenty of long and drawn-out articles explaining every piece of personalization in case-by-case detail. This is not one of those articles. Data and personalization don’t have to be complicated or go over your head. Here’s a simple, matter-of-fact plan in seven steps about how […]
What Every B2B Sales Digital Transformation Needs to Succeed
Whether you’re prepared or not, B2B sales digital transformation is sweeping the industry. Leading B2B companies have already figured out how to capitalize on data in digital transformation for creating personalized experiences. Without getting too technical (there are enough articles for that), let’s look at the basics of B2B data-driven marketing. Why Care About High-Level […]
23 B2B Social Media Statistics from 2019 Every Marketer Needs to See
A few years ago, most marketers working in B2B would have laughed if you mentioned the importance of building a B2B social media strategy. Marketers always seemed to think of social media as the B2C domain. Why bother with B2B social media marketing? For one thing, your buyers are consumers when they leave their office. […]
How to Create the Awesome High Converting Landing Page Leads Want
Most B2Bs know that their website is the most important asset for converting leads. Despite this, analysis from Forrester Research shows that most B2B websites fail engagement tests. With much longer buying cycles, converting visitors into buyers isn’t exactly a realistic goal in B2B. A high converting landing page looks a little different. Instead of […]