What Can Artificial Intelligence Do? 7 Smart Ways to Use AI in B2B Marketing
Every time you open your phone, you use some type of AI and machine learning. AI is so pervasive today you may not even realize it’s the driving force behind your favorite apps. Well, your B2B buyers use AI every day too and they expect your website to employ some kind of machine learning features. […]
How to Market B2B Products and Build Relationships in 2020
Your leads and customers expect more these days. B2B decision-makers are young, diverse, and grew up with smartphones, internet access, and automation. Research shows 42% of millennials working in B2B hold managerial positions while 21% are vice presidents or in C-level roles. They want fully optimized digital experiences from your B2B company. At the same […]
7 Reasons Why Content Marketing is Important for B2B Marketing
The buyer’s journey isn’t what it was even ten years ago. B2B buyers spend increasingly more time researching online and off, self-nurturing, and connecting with potential suppliers on more casual terms. The latest Gartner research shows B2Bs only spend 17% of their time meeting with potential suppliers. That 17% covers all suppliers too. In other […]
B2B Events Canceled? Forget Webinars and Focus Your Energy Locally
COVID-19 has hit communities in every corner of the world. For those of us fortunate enough to have our health, we still must grapple with a new reality. Many of you are reading this from home if your office hasn’t slowly started returning to work. Here’s a bit of good news. 72% of B2B marketing […]
Big Tent Event Canceled? Time to Regroup Your Branding and ABM Strategies
Economies around the world might be slowly reopening. But big B2B events? Not so much. People are itching to get out of the house but they also aren’t exactly eager to mingle in large crowds of international attendees. Nonetheless, let’s not get too negative. 72% of B2B marketing professionals expect their budgets to either increase, […]
8 Benefits of Website Personalization Every B2B Needs to Know
Website personalization in the B2B sector is still very much in its infancy. While 77% of B2B marketers agree about the benefits of website personalization for building customer relationships, 42% also admit they’re struggling to effectively personalize their experience. Most of the challenge lies in data. It’s a challenge worth overcoming, however. 85% of buyers […]
Everything B2Bs Need to Know About Machine Learning for Personalization
B2Bs are no stranger to the benefits of personalization these days. However, they are struggling to optimize their personalization strategies. Research shows that 80% of B2Bs will abandon their personalization strategies by 2025, citing poor ROI and data issues. Machine learning for personalization offers a solution. Instead of working through data retroactively, AI-driven machine learning […]
7 Tips to Create a Seamless Cross-Channel Personalization Strategy
Consumer brands have jumped into action creating effective cross-channel personalization strategies. B2B companies? Not so much. Sure, B2Bs understand the benefits of personalizing every channel. However, putting it into practice is a whole different story. The B2B buying process is lengthy and often convoluted. The latest research shows between six and ten team members […]
8 Tactics to Use for Every Lead Magnet Landing Page
Lead magnet landing pages are your money makers. They’re what convince visitors to stay in touch with your brand – or even convert into a customer. Did you know, however, that the median B2B landing page conversion rate is less than 3%? Many marketers may not realize that B2B buyer expectations have evolved over the […]
B2Bs Crave Experiences Not Products: Here’s How to Deliver
We hear a lot about driving value from experiences rather than material things – but what does that mean for B2B sales? To understand the changing B2B experience, start by looking at the broader picture. Research shows that 78% of millennials would rather spend their hard-earned money on experiences – like live concerts and travel […]