How to Engage and Retain Users on Your Website
Do you ever get the feeling it’s just not working out with your B2B website? Maybe your page sessions aren’t as high as you’d like, or visitors simply aren’t sticking around to consume your content. Forrester analyzed 60 B2B websites to see where they stacked up on key engagement features and capabilities. They all performed […]
How to Use AI to Personalize Your B2B Marketing Strategy
When you think of personalization in digital marketing, what type of strategy comes to mind? According to Gartner analyst and VP, Jennifer Polk, most marketers imagine how to personalize marketing from the wrong angle. Polk says if you think “I need to make Justin’s experience totally different from Samantha’s, and Samantha’s experience completely unique from […]
8 Step Checklist: How to Reduce Your B2B Website Bounce Rate
Website bounce rate is one of the most misunderstood metrics in Google Analytics – often confused with the exit rate. As Google explains, a bounce is a single-page session. If someone clicks on a blog post link from social media, reads the article, and returns to their newsfeed afterward, that’s a bounce. Google Analytics tells […]
5 Lead Nurturing Tactics You Need to Earn Trust
When you start your journey for a new product – like running shoes or a laptop – you don’t buy the first product you see, right? No, you probably start by seeing what new styles or features are available, researching prices and technology, watching videos, and reading reviews. You follow a certain strategy to see […]
Why You Need Artificial Intelligence to Create the Best Lead Nurturing Strategies
Lead nurturing is a delicate and complex process. On the surface, it seems simple: a prospect converts into a lead, you nurture with relevant content to guide them toward a purchase, you continue nurturing to prevent churn, and so on. In reality, it’s nearly impossible to nail down a finite buyer’s journey. Look at this […]
4 Ways a Digital Experience Platform Creates Seamless ABM Strategies
The average consumer engages with six touchpoints across the journey. Does that sound like a lot? For B2B, the figure is no doubt at least double that. Research shows buyers consume an average of 13 pieces of content from a single vendor before making their decision. While those 13 include both first- and third-party content, […]
How to Improve Inbound Marketing Personalization for Better Lead Quality
Do you find that your sales team wastes too much time hounding leads that go nowhere? Maybe your entire database is plagued with bad intel, and it’s throwing off your personalization strategy. The truth is, you’re only as strong as the worst part of your database. Sixty-two percent of businesses use data that is up […]
How to Use Machine Learning to Streamline Lead Generation
Why is Amazon so successful? Technology and customer experience. On one hand, most of Amazon’s profit comes from its cloud platform – Amazon Web Services – which generated $10 billion in net revenue last quarter, up 33% from last year. Most people don’t know Bezos’s profit comes from Amazon’s software services. Amazon actually loses billions […]
5 Ways AI Revolutionizes B2B Lead Generation and Nurturing
Run a Google search and you’ll find endless companies that exist for the sole purpose of lead generation. Some of them sell lists of email addresses and companies. Others claim to have secret formulas worked out to generate leads if you hand over big bucks. The truth is, you only need a few key tools […]
How to Do Social Media Marketing for B2B: 9 Strategies
When you hear the phrase “B2B social media marketing,” what comes to mind? Boring Dry Robotic It doesn’t have to be that way. Many B2B brands use content to create interesting and downright exciting social media strategy. Take Cisco, for example. Cybersecurity isn’t an inherently boring topic. In fact, Hollywood has no trouble bringing cybersecurity […]