We all know that the world of digital marketing is shifting rapidly. As a B2B business, you need to be on top of the latest marketing efforts to keep up with the competition. If you’re not, you risk losing your customers to the competition. But marketing isn’t a one-size-fits-all approach. You need to tailor your strategy to your business and whom you’re trying to reach. B2B growth marketing is a new approach to marketing that is changing the way businesses are reaching their customers.
What is B2B Growth Marketing?
B2B growth marketing is a newer approach to marketing that focuses on generating leads from qualified prospects through content, email marketing, social media, and other online marketing tactics. It is great for businesses trying to increase leads, sales, and revenue in a short amount of time.
Another term that is often used to refer to B2B growth marketing is B2B growth hacking. Growth hacking is a marketing technique used to increase a business’s growth and sales using unconventional means. It is a great way to learn about your target audience, improve your sales and lead generation strategies, and provide you with a way to improve your business continuously. However, it should be considered a short-term strategy to help you get off the ground.
Once you’ve started seeing your initial results, you want to transition from these short-term, unconventional efforts to a more strategic, long-term strategy that utilizes more conventional marketing tactics, such as email, social media, etc.
Benefits of B2B Growth Marketing
Approximately 61% of marketing teams say that generating traffic to their site and generating qualified leads is among their top challenges. With B2B brands looking to increase their lead generation in any way they can, it’s no surprise that B2B growth marketing is becoming popular.
Generating leads and increasing sales is the main benefit of using B2B growth marketing. However, there are a few other noteworthy benefits of using this marketing strategy.
Improved SEO Rank
If you’re using content marketing to generate leads and improve sales, your business can end up ranking higher in search results. This is through creating and sharing content that utilizes search engine optimization (SEO) best practices to ensure that your piece is adequately optimized. This will ensure that your content is ranked by search engines and put in front of your target market.
Increased Brand Awareness
B2B growth marketing can help your business build its brand and reputation. Creating high-quality content and advertising your business in the right places will help your business become a recognizable brand, which will help you build trust and credibility with your target audience.
Improved Customer Experience
B2B growth marketing will help your business improve its customer experience. By utilizing more marketing tactics, such as email marketing, your business can communicate with leads and customers in a more personalized way. This will help lead to better customer retention rates, higher conversion rates, and more satisfied customers.
5 B2B Growth Marketing Tactics Worth Exploring
When you first get started with B2B growth marketing, it can be difficult to know where to begin. You can use many different tactics to help you improve your lead generation, sales, and revenue. Here are a few of the best tactics that you should consider using:
1. Social Media Marketing
Social media marketing is a great way to engage with your target audience and build a relationship with them. It’s also a great way to share your content with your target audience and drive traffic to your website. However, when you use social media marketing, you need to be smart about how you approach it. You don’t want to bombard your audience with sales messages. Instead, you want to use social media to engage with your current and potential customers and build a relationship with them.
2. Content Marketing
Content marketing is one of the most effective ways to generate leads and improve sales. It’s important that you create high-quality content that is engaging, informative, and generates a response from your audience. When you’re crafting your content, it’s essential to keep your audience in mind.
- What do they need to know?
- What do they want to learn?
- What do they care about?
Your content will be much more effective if you can answer these questions.
3. Email Marketing
Email marketing is one of the ways to reach your target audience. It allows you to communicate with your customers in a personal way while providing them with the information they want. Email marketing can be effective when used to provide your customers with helpful content. It can provide customers with useful information, such as tips and guides or promotional offers.
4. Account-Based Marketing Campaigns
An account-based campaign is a B2B growth marketing tactic focused on providing value to your target audience by speaking directly to them. It helps you create a personal relationship with your target audience and tell them more about your business. The goal is to build a relationship by giving your target audience information that is valuable to them.
5. Lead Verification
The ultimate goal of B2B marketing is to generate leads that are actually interested in your product and will eventually become customers. However, leads can be expensive and difficult to obtain, which means that you want to ensure that you’re generating quality leads that are interested in your product. There are several tactics you can use to help you improve your lead quality.
One of the easiest ways to ensure that your leads are quality leads is by verifying them. Verification helps you separate the interested leads from the ones that aren’t.
Quality B2B Growth with Hushly
When it comes to B2B growth marketing, you can use countless tactics and strategies to help your business grow. However, it’s crucial that you use tactics that are relevant to your target audience.
Hushly has several tools available to help you with your B2B growth marketing, including ABM campaigns and lead quality assurance. After all, finding the right leads who are genuinely interested in what you have to offer makes all the difference when it comes to your business’s goals.
Don’t waste your time with unqualified leads. Hushly’s Lead Assurance Services will help you address those ready to act now.