3 Ways PPC Takes on Common B2B Marketing Challenges
The Internet has made life easier than ever before for B2B marketers. Before the World Wide Web, successful B2B marketers were often the ones who simply figured out how to get past the gatekeepers at a company, so they could get in front of a decision-maker. Even then, it was usually a lot of work […]
How to Improve Your PPC Lead Generation Quality
Every B2B company should be actively investing in PPC lead generation. While there’s a lot to be said for organic traffic and building a following on social media, PPC often offers the best possible ROI. If nothing else, it’s a great way to generate leads while you’re working on that social media following and impressive […]
How to Use Content to Lower Your Cost of Leads
Launching a lead generation strategy can be exciting, but there’s no better feeling than when it pays off and your B2B company actually has the number of leads it needs to be successful. Sadly, for many marketers, this ecstasy is short-lived when they find out what their average cost-for-leads is. It becomes clear that, if […]
3 Ways Every B2B Company Can Increase the Conversion Rate of Their Sites
Is your B2B company’s website a constant and reliable source of qualified leads? If not, imagine if that was the case. How much easier would your sales team have it if your website was passively feeding them the kinds of leads who are ready to convert? How much easier would your marketing team have it […]