Your company has done the impossible: you generated a long list of high-quality leads.
While you may wish all those leads would naturally turn into buyers, that’s not always the case. Sometimes those leads are still shopping around or haven’t decided they’re ready to buy yet. Perhaps those leads forget they looked at your products and need a reminder.
So, how can you encourage those leads you worked so hard to generate to follow through with purchasing?
Learn how Hushly’s lead nurturing software maximizes your conversion rate for a higher return on investment.
Why Is Lead Nurturing a Key Marketing Step?
Less than 15% of your leads turn into buyers. However, statistics vary drastically between businesses. For example, account-based marketing strategies tend to have a higher conversion rate because marketers invest additional time nurturing and converting those leads.
But what if you could provide that same care to all your leads as those high-value accounts?
Lead nurturing is the bridge between lead generation and conversion. The more attractive that bridge is, the more leads will cross over to the other side. Without that bridge, you rely entirely on the lead to purchase. You also leave the sales team to guess when they should reach out to leads, often resulting in poor timing and lost opportunities.
What Does an Effective B2B Lead Nurturing Strategy Require?
What makes an attractive lead nurturing bridge that encourages customers to walk to the other side where the sales team is waiting?
Here are a few factors that influence lead nurturing success:
- Relevancy: Do the nurturing emails, content, and phone calls apply to the leads?
- Timeliness: Is the information accurate to the stage of the lead’s buyer’s journey?
- Consistency: Are multiple lead nurturing strategies reaching the lead across several channels?
How Does Hushly’s Lead Nurturing Software Convert More Leads?
Explore seven ways Hushly’s lead nurturing software converts more of your leads into loyal buyers.
1. Removes the Guesswork from Lead Nurturing
For your lead nurturing to be successful, you need content that addresses your lead’s specific pain points. However, creating personalized content is challenging without fully understanding your leads. What is their position within the company? How large is their budget? What industry do they come from? These questions are just the start of understanding and segmenting your leads for a higher conversion rate.
Hushly’s software allows you to understand your leads better. Understanding your leads is how you’ll be able to create customized strategies that resonate with them.
If you wish all lead nurturing strategies could be as customized as your account-based marketing strategies, here’s your chance. Hushly’s data tracking system provides insights you need to create personalized nurturing content without taking hours of manual work so you can achieve higher conversion rates.
2. Allows for Timely Content Distribution
The perfect content at the wrong time is the wrong content. You might have crafted the most convincing conversion copy, but it will fall short if the lead isn’t ready to buy.
That’s why timing is another crucial piece of your lead nurturing puzzle.
Timing requires understanding customer actions and scheduling reactions. A pop-up that comes right before a lead is about to exit your website or an email that arrives after the lead downloads an eBook are examples of perfectly timed lead nurturing content.
Hushly’s lead nurturing software automates nurturing tasks so you can create rules for what content arrives and when. Through the platform’s advanced customization options, you can ensure you don’t lose a lead because of delayed follow-up. You can also move more leads along the sales funnel by jumping in with consistent, relevant content you have scheduled and automated.
Lead scoring improves your timing by scoring leads based on their firmographic and behavioral data. For example, as leads interact with content and open emails, they receive a higher score, moving them further down the sales funnel. As leads hit specified scores, you can schedule automated lead nurturing emails and content relevant to that buyer’s stage.
Image from Venture Harbour
3. Uses Lead Segmentation for Advanced Customization
Not all leads are the same, so they require customized lead-nurturing content. To help create more relevant lead-nurturing content, segment your leads.
Lead segmentation considers:
- Lead score
- Firmographic data (industry, firm size, location)
- Buyer’s title
- Stage in the buyer’s journey
- Product Interest
When you understand who your leads are and where they are in their buyer’s journey, you can group leads by similar characteristics.
Hushly automates this process to save you time while offering the benefits of highly customized segmented groups.
Once you have established these groups, create and distribute content according to those shared characteristics. For instance, each group will receive content addressing pain points specific to their industry, making the content more relevant.
4. Makes Lead Nurturing a Seamless Process
Lead nurturing can feel awkward and disjointed when too many tools and teams are involved. Salespeople estimate that half of the leads they receive don’t fit what they’re selling. This occurs because there’s a disjoint in information, so marketing and sales aren’t on the same page.
Hushly’s software integrates seamlessly into your systems and with all your teams. The seamless integration ensures everyone receives the same data and is looped into the process. Integrating your lead nurturing software improves your success rate as more leads match what you’re selling, and teams receive the most updated information to customize their communications.
5. Introduces More Lead Nurturing Content
Buyers engage with multiple pieces of content before making a purchase decision. Therefore, create enough content to improve your lead nurturing process so buyers can confidently rely on your product to solve their challenges.
Hushly supports multi-asset viewing through its AI-powered system. Our simple forms allow leads to sign in once and limitlessly view several content pieces. Streamlining asset access encourages customers to interact with more content, which, in turn, provides more information on that asset to support lead scoring for more accurate nurturing strategies.
In addition to a seamless process, Hushly also customizes the browsing process. As leads interact with content, Hushly’s software recommends further reading customized to what the lead might be most interested in.
6. Customizes Customer Interactions
What if you could create one blog post and customize it endlessly? Hushly’s ChatGPT-powered content allows limitless customization through chat.
You can integrate this tool into your content so customers can dialogue with the content. The dialogue allows customers to dig deeper into the content and receive answers to their specific questions.
The chat feature ensures that everyone who engages with your content receives the answers they need to purchase confidently.
7. Personalizes the Lead Nurturing Journey
You should customize every point of contact to maximize your lead nurturing strategies. While that sounds overwhelming, it doesn’t have to be.
Hushly’s automation software for lead nurturing allows you endless customization options without any coding necessary. You can personalize landing pages, content hubs, and email journeys based on customer data. The AI-powered software uses the data to adjust your website and nurturing channels in real time based on who visits the pages.
Level Up Your Lead Nurturing Process
Hushly transforms your lead nurturing processes into streamlined and highly effective strategies. Through advanced personalization, data collection techniques, and automation, you can create and distribute relevant content at the right time to connect with your leads and increase your conversion rate.
Ready to see your conversion number skyrocket?
Learn more about the best lead nurturing software for B2B businesses.