Tag: lead magnet

Use These B2B Lead Generation Tactics to Immediately Supercharge Your Results

In many industries, B2B lead generation tactics have become the difference between the companies at the top and those that constantly struggle to hold on for another year.

Obviously, the better you’re able to generate leads, the more sales your company is likely to make.

That’s not all, though.

Each new lead also represents an opportunity to test the rest of your funnel. More leads mean more opportunities, so lead-generation is also about being able to improve every last aspect of the funnel you rely on to increase your bottom line.

4 B2B Lead Generation Tactics to Improve Your Results

It’s why you always need to be on the lookout for new B2B lead generation tactics. If you’re currently underwhelmed with your funnel’s results, new tactics may help to change that.

However, even if you are seeing sufficient leads at the moment, you can always use new tactics to conduct A/B testing and look for opportunities to improve.

Here are four such tactics – laid out in a step-by-step approach – you can put to work right away to immediately generate more leads.

1. Increase the Traffic to Your Site

The first step is to bring leads to your site.

Ideally, you want to use B2B content marketing for this because each asset you create is a one-time investment that will produce results for years to come.

However, depending on how competitive your industry is, it could also be a while before those results arrive.

So, if you currently aren’t enjoying any visitors to your site, divide your budget between content marketing and paid traffic. No B2B lead generation tactics will ever work if you aren’t someone able to generate traffic first. Over time, you can reallocate your budget in organic’s favor, but for now, start paying for those visitors until you’re regularly seeing sufficient amounts.

2. Use Lead Magnets to Capture Your Emails

Every B2B marketing strategy should include lead magnets. They’re the most reliable way to gain your prospects’ email addresses, which the vast majority of B2B companies need in order to eventually earn a conversion. Even when your organic-traffic strategy is paying off, it’s horribly inefficient to simply hope that a lead returns again and again before finally becoming a customer someday.

Furthermore, strong lead magnets will improve the ROI on your paid traffic. Most of your leads probably won’t be ready to buy right away after clicking on just one ad, but they’ll give you their email addresses for an enticing lead magnet.

3. Utilize Social-Media Matching

Another reason to love lead magnets: you can use leads’ emails to find them on social media platforms.

Then, you can create custom audiences and run ads to these qualified groups. Even better, on Facebook, you can create lookalike audiences for these groups. Now, you’re able to run ads to leads who may have never heard of your company or been to your site but are still qualified prospects.

This one step alone will dramatically increase your list of leads and the insights you have to effectively market your company to them.

4. Take an ABM Approach to Lead-Nurturing

Finally, not enough good things can be said about the power of account-based marketing (ABM) for B2B companies. Even if you could never completely convert your business to an ABM approach, you’ll see remarkable benefits by scoring your leads and then marketing directly to those that represent the most value.

That’s exactly what you’ll do with this last step. Identify those valuable leads, find them on LinkedIn, and then do your research on them, so you understand what to say when you cold email or direct message them.

While the aforementioned social-media ads are helping you develop your other prospects, this kind of customized approach will increase your chances with the kinds of leads who could change your company’s entire outlook.

Use These B2B Lead Generation Tactics to Gain More Conversions – Immediately

If you begin implementing the three B2B lead generation tactics we described above, it’s only a matter of time – a very short matter of time – before you’ll see the ROI you want. Again, this is true whether you currently aren’t seeing much of one at all or you’re just looking for a way to improve on already-impressive returns.

That said, we can help you skyrocket your conversions right away. You don’t even have to change your landing pages. Plug in our platform and we guarantee you’ll see a 51% increase to your ABM and lead-gen conversions. In fact, we guarantee it.

Contact us today and we’ll show you how we’re able to do it.

3 Essentials Most B2B Online Marketing Plans Are Missing

In the Digital Age, no B2B company can survive without marketing themselves online.

Even organizations with reputations that go back generations or those that serve the most niche of audiences will struggle without a winning B2B online marketing plan. Many have even gone out of business without this essential strategy.

And yet, the vast majority of B2B companies’ online marketing plans are missing some very important features.

3 Elements Every B2B Online Marketing Plan Must Include

Don’t just settle for coming up with a B2B online marketing plan. If yours doesn’t align with the following essentials, it won’t fare well against any competitor that has invested in each of the following.

1. A Document B2B Online Marketing Plan

According to the Content Marketing Institute, only 37% of B2B marketers actually document their plans. That means more than half of your competitors probably don’t have a formal B2B online marketing plan that’s written down or otherwise documented.

Think about how that limits its results (or maybe you don’t need to).

Without a documented plan, you can’t share it with others in an effective way. Word of mouth is not effective.

You also can’t reference it if team members dispute what the actual plan was. You’ll have a hard time holding people accountable when nothing actually documented what they were supposed to be doing.

Lastly, there will be no formal record of what worked well and what you should avoid investing in going forward. In B2B, many of the best strategies require a long-term perspective. That’s almost impossible without a documented plan.

Don’t be one of the 63% of B2B companies that don’t have a documented plan for their online marketing efforts. Write down what your plan is, what tools it will entail, who owns which activities, what your goals are, and how you’re using your budget. Keep it in a secure place where authorized team members can see it and revise the strategy as necessary.

2. Lead Magnets for Capturing Leads’ Information

There are all kinds of ways to bring potential clients to your company’s website. SEO and paid ads are two of the most common among B2B companies, though social media is picking up speed, too.

The problem for most B2B companies isn’t necessarily getting traffic to their sites, though. It’s that once those leads show up, the companies have no way of reaching out to them later. They go to all the trouble of creating great content to attract and engage, but then they’re left simply hoping the lead will contact them to become a client.

Don’t be so passive.

Instead, invest in lead magnets. As the name suggests, lead magnets draw-in your visitors by offering them the promise of your absolute best content in return for their contact information.

For example, if your B2B company offers IT audits, you might have a blog post that discusses the best possible servers on the market for small businesses working in finance. Then, at the end of the post, you can offer your readers a case study that shows how a small finance company was able to increase their profits by 10% after making just one change to their IT setup.

If you don’t have lead magnets, you will always struggle to generate leads from your site. Good blog posts are no longer enough.

3. A Regular Content Audit to Keep Site’s on Google’s Good Side

Finally, if your company doesn’t currently have a content audit on the calendar, that needs to change.

This is when you literally go through every page on your website and decide if it’s legitimately contributing to your bottom line or not. If it’s not, delete those pages until all you have left is high-quality, high-converting content.

The first time you do a content audit, it will probably take a while. The more pages on your site, the more work you’ll have to do.

That’s why, going forward, it’s so important that you make content audits a regular practice. Consider doing them twice a year or even more often if your company is posting every single day.

Aside from the fact that this will make each audit much easier, it will also make them much more effective, ensuring you benefit from their effects ASAP.

Is Your B2B Online Marketing Plan Set Up to Convert?

At the end of the day, the ultimate test of any B2B online marketing is whether or not it adds to your profits. No matter what you add or do differently, it doesn’t matter if your plan doesn’t increase conversions.

That’s why so many B2B companies rely on Hushly. Our platform is guaranteed to increase your lead generation and ABM conversions by no less than 51%.

Would you like to know how?

Then, contact us today to schedule a demo.

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How to Improve Your PPC Lead Generation Quality

Every B2B company should be actively investing in PPC lead generation.

While there’s a lot to be said for organic traffic and building a following on social media, PPC often offers the best possible ROI. If nothing else, it’s a great way to generate leads while you’re working on that social media following and impressive Google ranking.

Of course, even if you’ve already been investing in PPC, there’s always something more you can do.

3 Ways to Improve Your B2B Company’s PPC Lead Generation

It’s tempting to rest on your laurels when your PPC lead generation strategy is returning impressive results, but if you implement the three tips below, you may be surprised by how much better you’ll do in a very short period of time.

1. Try LinkedIn Ads

Despite the fact that LinkedIn is an absolutely essential social media channel for B2B companies, in the past, its advertising platform left a lot to be desired. While B2B marketers would use LinkedIn to share posts and build their network, they would generally take their budgets to Google Ads.

LinkedIn used to lack custom audiences, had almost no metrics whatsoever, and didn’t offer goal-based pricing. Twitter and Facebook’s advertising platforms have offered these for years.

And, on top of all that, LinkedIn ads used to cost a small fortune.

Fortunately, LinkedIn Ads have improved a lot over the last year. Now, they do feature account-, web-, and contact-targeting, and sponsored InMail campaigns.

Of course, these features are made all the better by the fact that LinkedIn is a social media platform dedicated solely to business. No matter what industry you’re in, your leads are most likely on LinkedIn.

So, if your PPC lead generation budget isn’t producing the ROI you want, one easy solution may be simply reallocating some of your funds to the new paid advertising powerhouse that is LinkedIn.

2. Focus Your Ads on Securing Email Addresses

B2B and B2C ads don’t work the same way.

If your company was B2C, you could probably just run paid ads right to your product, service, or landing page. In fact, you may not even need to invest in a PPC lead generation strategy. Your buying cycle would be so short that you could simply sell someone right from an ad.

This is almost never going to work in B2B. For one thing, B2B buying cycles have actually increased in length over the past five years. Then, there’s the fact that the average B2B company has to convince 6.8 decision-makers before they can close a sale.

All that is to say that if you’re trying to close deals with a PPC ad, you’re probably not seeing success. Instead, use those ads to secure leads’ email addresses. Bring them to a page where they can download the advertised lead magnet in exchange for their email address, and then use that address to continue your marketing efforts.

3. Pay Attention to Your Most Successful Times

There is no shortage of metrics you can monitor in order to improve the success of your B2B company’s PPC ads.

Unfortunately, most marketers miss one of the most important, especially in the world of B2B: the time-parameters when your ads will be displayed.

In Google Ads, this is known as “ad scheduling.” Facebook offers scheduling-by-time, too. Unfortunately, as far as LinkedIn has come, it doesn’t offer time-specific parameters for ads, but hopefully, that will change soon.

The reason this metric matters so much is that your prospects are probably most susceptible to your ads’ offers during certain times of the day. For many of you, this will mean 9-5, Monday through Friday, when they’re at work. During their personal lives, they might not care as much.

On the other hand, your market may be so busy that the only time they can ever consider their options is when things slow down outside of normal business hours.

More likely than not, you’ll find that your openings are even more specific. For example, Mondays and Fridays might be busy, and mornings may not be good. So, you’ll find that your PPC lead generation efforts work best Tuesdays, Wednesdays, and Thursdays in the afternoon.

Always check back to see during which times your ads are most successful and then schedule them accordingly.

Turning PPC Lead Generation into Easy Conversions

Implement those above strategies ASAP and your PPC lead generation strategies will begin paying off more than ever before.

Of course, many of your fellow B2B marketers have discovered another shortcut to the results they want. Our platform is so good at earning conversions, that we actually guarantee a 51% increase in lead-generation and ABM conversions.

Want to see how?

Contact us today for a free demo.

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3 Ways Every B2B Company Can Increase the Conversion Rate of Their Sites

Is your B2B company’s website a constant and reliable source of qualified leads? If not, imagine if that was the case. How much easier would your sales team have it if your website was passively feeding them the kinds of leads who are ready to convert? How much easier would your marketing team have it […]

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