How to Use Email Marketing for B2B Lead Generation
Email marketing is an often overlooked method for generating leads. Most lead-generation strategies focus on collecting email addresses before moving those leads into a lead nurturing campaign. What role does email play in the initial point of contact, and how can you help your emails make a more significant impact? We’ll answer those questions and […]
Why Email Marketing Is Important (+6 Ways to Use Email)
Is email marketing still relevant? After all, there are so many ways to reach clients in 2024. You have social media, text messages, instant messages, and chatbots. What does email marketing bring to the table that the other channels don’t already cover? Email marketing offers several options, one of the biggest being a platform for […]
3 Easy Ways to Get Your Personalized Marketing Strategy Right
Personalized marketing continues to grow its fanbase among B2B companies that are looking for better ways to engage their audiences and set them up for conversions..
How to Leverage Email for Your B2B Marketing Campaign
Although every B2B company is different, it’s common knowledge that every B2B marketing campaign needs to include the power of email. Aside from the fact that email has proven to offer the highest ROI of any marketing channel, it’s also one of the easiest to leverage. Still, it’s not so easy that many marketers don’t […]
4 Conversion Rate Optimization Services Every B2B Company Needs
Every B2B company should prioritize improving their conversion rates. After all, the better they are, the more clients the company will have. Often, small changes are actually what lead to the biggest improvements, too. It might be something as simple as adding testimonials to your web pages or switching out your lead magnet for better […]
3 Website Conversion Optimization Predictions for 2019
Without a doubt, every company’s annual budget needs room for improving their website conversion optimization. No matter how well your company may already be converting, ongoing improvements are essential for keeping competitors at bay and ensuring your business is always looking forward to another banner year. 3 Ways Website Conversion Optimization Will Change in 2019 […]