How to Dynamically Personalize Account-Based Marketing (ABM) for Every Target Account
Taking on the challenge of implementing an account-based marketing (ABM) strategy is more than worth the effort when you see the alignment across sales and marketing as well as when you see the revenue impact. But that doesn’t take away from how much effort it takes to get it up and running operationalizing it but […]
5 Artificial Intelligence Solutions to Personalize Content Marketing
You spend a ton of time, energy, and resources developing your content marketing strategy. According to research from Content Marketing Institute, the average B2B spends an average of $185k per year on various aspects of content marketing. Not only that, but nearly half of all B2Bs expect their content budget to increase in the coming […]