How to Humanize AI: A Guide to Combining the Best of Both Worlds

Artificial intelligence (AI) has the power to scan and organize thousands of files. It can identify patterns and detect errors from piles of information. Yet, despite its unparalleled strengths, it still lacks human skills like understanding people’s emotions.

There’s no better human than humans, and AI can’t replace that unique spark you have.

However, it can support that spark to turn it into a fire. That’s why the most powerful partnership is when humans and AI work together.

We’ll dive into how to humanize AI so you can benefit from AI’s power without compromising your personal touch.

What Is the Hesitation with AI?

AI sometimes receives a slightly negative reputation. You probably have heard people ask, “Will AI replace humans?” That’s just one of several concerns.

 Some common fears surrounding AI include:

  • AI will replace essential jobs.
  • AI will take away the human touch.
  • AI will grow smarter than humans.
  • AI invades people’s privacy.

Google’s head engineer, Ray Kurzweil, predicts AI will reach human-level intelligence by 2029. But we’re not there yet.

Some people are hesitant about AI because it’s still a relatively new technology, so people don’t fully understand it, its capability, and its potential downfalls.

Why AI Is Not Something to Fear

Artificial intelligence, while intelligent, does not contain many other human emotions. For example, it doesn’t feel ambitious. If AI isn’t ambitious, it will only act how others program it. Therefore, you don’t need to fear a Terminator reenactment in the next few years.

Will businesses begin replacing personnel with AI? Yes, in some cases they are. However, AI also opens new jobs or transforms people’s job descriptions. AI now performs those menial tasks no one wants to perform or struggles to find the time, like data entry when connecting with a new lead. That opens your schedule up for the tasks that are a priority, like personally nurturing that lead.

The advancement of AI has also brought changes in laws, especially privacy laws. We’re already moving away from many tactics used to mine data, like cookies. This opens the door to a more transparent future.

For instance, businesses now focus more time and effort on first-party data. This is information businesses directly gain from customers. That way, companies can understand and interact with their customers directly rather than purchasing and selling other people’s data on the market.

What’s most important to remember about the advancement in AI is AI’s use will depend on what people want. AI’s use will only go as far as customers are comfortable. Without customers, businesses would cease to operate, so keeping them happy is essential.

How Do Humans Help AI?

If AI is so great, why does it need humans at all?

Humans’ most significant strength is our capacity to feel emotion and gain personal experiences. AI can understand behaviors, but humans can understand emotions that may have triggered those behaviors.

Together, you can harness the power of analytics with the power of emotions, both cornerstones of marketing and conversion.

After all, you need to understand your audience before using personalized content to trigger an emotional purchase response.

5 Ways to Humanize AI in Your Business

Here are five tips to get you started with personalizing your AI experiences and content.

1. Remain Transparent

When you use AI, it’s important to remain transparent about how you use AI.

Society understands AI is part of most businesses. Globally, around 35% of businesses use AI in some way. When you add companies exploring AI adoption, that percentage jumps up to 77% of businesses using or considering AI.

Image from Exploding Topics

What people don’t trust is AI that functions where they can’t see it. These instances are what triggered fears of AI invading privacy.

People are less likely to balk away from AI interactions when you’re open and honest about AI. Even though there’s a general distrust around AI data collection, 83% of people say they would be willing to give personal information for personalized experiences.

What’s the difference?

When AI runs silently in the background, users become wary about what AI is doing and are less likely to respond positively. However, when you tell customers what AI is doing and how you use any information you collect, they trust AI more because it isn’t a faceless entity but has a purpose and is more human.

That way, you can use your data to improve customer experiences.

2. Personalize Interactions

Nearly everyone has experienced the frustration of emailing a company only to receive a canned response. There was no thought put into the response. It was the same response half the other customers received.

That is what happens when you let AI operate on its own.

To personalize your AI interactions, start by analyzing customer interactions. When AI can analyze individual questions and user behaviors, it can offer a personalized response for each customer. AI text humanizer through natural language processing can also adjust the language to sound more natural.

These responses will feel similar to talking with a human customer service agent.

3. Adjust the Tone

Generative AI has the potential to save you hours in content creation. It helps you create regular blog posts, social media posts, and even downloads for lead generation.

AI has a few tell-tale signs readers can identify that reveal AI-created content. Here are a few of the most common signs:

  • Passive voice
  • Longer sentences
  • Complicated jargon
  • Fluff

If you use AI to generate marketing content, consider having a human writer or editor look through that content. An AI humanizer can also help review the content. The writer can shorten sentences, turn them into active voice, and remove fluff to humanize AI text.

A human author can also infuse personality into the content and personal stories to humanize AI writing. Those small tidbits make the content more engaging.

4. Personalize Recommendations

When you spend hours creating marketing content, you want to give that content the best chance of appearing in front of the right audience. AI boosts that potential.

For example, through first-party data collection and analytics, Hushly’s personalization feature recommends further reading to website or landing page visitors. AI can detect patterns in the visitors’ behaviors to know what they might be most interested in reading about.

Because it’s first-party data, the person’s privacy remains intact as the company did not take the data from outside sources or share it with anyone outside the company.

5. Keep Humans in the Process

You must keep humans in AI experiences and marketing content. Remember that just because AI can perform a task doesn’t mean it should.

Sometimes, the best person for the job is a person.

Choosing AI tools that can include human intervention as much or little as you need is vital to keeping that human touch.

For example, having an AI chatbot can save you hours since a person doesn’t have to be available 24/7 to answer messages. However, you should also have a means for customers who still haven’t received the response they needed to contact a person.

The Human and AI Partnership You Need

Humanizing AI is more than making technology more relatable. It’s about helping AI and humans mutually achieve their maximum potential.

Together, you can strengthen each other’s weaknesses to maximize productivity.

The benefits will show through increased conversions and a higher customer satisfaction rate.

If you’re ready to join with AI to see these benefits yourself, we have the tools you need that work seamlessly with your human team.

Request a demo to learn more about our AI-powered conversion cloud tools.

How to Build B2B Technology Marketing Workflows with Hushly

Domino effect machines have recently gained popularity on social media. These are machines where a single action triggers a line of events like pushing buttons, spinning wheels, and starting remote-controlled cars. These chains of events all lead to a grand finale, like revealing a birthday message or placing a bowl of ice cream on the table.

Your workplace can run just as smoothly. Each event triggers follow-up events, creating a consistent journey that flows with minimal intervention until the grand finale: a conversion.

Here’s how Hushly can help your technology company build B2B technology marketing workflows.

How Workflows Benefit B2B Technology Marketing

How does B2B marketing differ from regular marketing? The biggest difference is the amount of personalization required. Most businesses require a greater time and effort investment before they convert. Workflow automation streamlines that personalization so you can reach more B2B clients. But even though workflow automation is advancing, only 4% of companies have a fully automated workflow.

Image from Monday

Workflow automation can boost your B2B technology company’s marketing processes tremendously. On average, companies saved $46,000 after investing in workflow automation tools.

Here are the primary benefits of marketing workflows for B2B technology companies:

  • Consistency: Workflows are set processes that ensure you complete tasks the same way every time. They incorporate best practices that help maintain brand identity and messaging across all your marketing channels.
  • Efficiency: The average company spends four or more hours weekly on repetitive and administrative tasks. Automation can perform most of those tasks for your marketers, freeing up a whole day to spend on other tasks.
  • Collaboration: Workflows improve collaboration as everyone is on the same page. The workflows dictate what occurs when and where each team contributes, helping everyone work together to achieve common goals.
  • Scalability: As B2B technology companies grow, their marketing needs also expand. You can quickly scale your workflows to accommodate increased workloads so your marketing process remains consistent, supporting continued growth.
  • Accountability: Workflows establish accountability by assigning specific responsibilities to team members. This helps in tracking progress and identifying areas that may need improvement.

5 Ways Hushly’s Automation Supports B2B Technology Marketing Workflows

Are you ready to build a marketing automation workflow for your B2B technology business? Hushly can help.

Here are five ways our tools improve your marketing workflows:

1. Automated Lead Generation and Qualification

A common challenge in B2B technology marketing is lead generation. You can create a workflow that automates content gating and lead generation using Hushly to address this.

Hushly’s content gating feature allows you to collect valuable lead information without compromising the user experience. When visitors interact with your gated content, Hushly captures their data, such as name, email, and company details.

Our software automatically qualifies leads based on details like behavior and contact information. That way, it only adds the highest quality B2B leads to your customer relationship management (CRM).

This automation ensures you consistently generate relevant B2B leads from your content.

Use these steps to establish a lead generation and qualification workflow:

  1. Create high-value gated content.
  2. Use Hushly’s smart forms to collect and qualify leads automatically.
  3. Establish personalized follow-up email campaigns to nurture those new leads.
  4. Set lead scoring and B2B segmentation rules to automatically sort new leads into groups to customize your marketing further.
  5. Integrate Hushly with your other marketing platforms to create a seamless workflow that works alongside your other tools.

2. Personalized B2B Lead Journeys

Hushly creates personalized content experiences for your B2B service website visitors. We tailor content recommendations based on user behavior and interests.

For example, visitors looking for financial technology solutions will receive different recommendations than those from a legal firm looking for legal technology solutions.

In addition, each decision maker within your tech clients’ company can receive personalized recommendations based on their priorities.

This personalization can be integrated into your workflow to nurture and convert leads effectively.

Use these steps to build personalized B2B lead journeys:

  1. Use Hushly’s AI personalization on your emails, websites, and landing pages that update real-time content recommendations for each visitor.
  2. Track user engagement based on what personalized content recommendations users interact with.
  3. Automatically segment those leads based on the content they consume.
  4. Begin an automated personalized email marketing campaign focused on the content they are most interested in.

3. Real-Time Lead Updates

Lead enrichment lets you update contacts as you receive more information about them so you can understand them better. Better lead understanding improves your outreach.

Hushly’s lead enrichment feature automatically adds relevant information to your lead profiles. This includes job titles, company size, industry, and more.

Integrating this data into your tech marketing workflows enables you to segment leads more effectively, personalize outreach, and target specific B2B client groups.

Use these steps to build a lead enrichment workflow that automatically keeps your leads updated while reducing errors from manual lead updates:

  1. Establish a lead capture workflow, such as landing pages, forms, subscriptions, and gated content.
  2. Integrate Hushly to update those B2B lead profiles as the software browses automatically and collects missing data.
  3. Integrate Hushly into your CRM platform to share enriched lead information automatically.
  4. Automate lead scoring, which adjusts lead scores based on the new information Hushly gathers.

4. Lead Scoring Options

Hushly can automate lead scoring based on visitor behavior and demographics. Lead scoring prioritizes leads based on behaviors and actions, so you know who they are and where they are in the sales process.

You use this information to prioritize your B2B leads close to conversion. Then, you can tailor your outreach efforts to the most likely to purchase.

Lead scoring is crucial in marketing automation because it automatically sorts leads. This way, as leads perform actions like opening your marketing emails and downloading content, they increase their score.

When they stop opening your marketing emails, their score goes down. Once those scores hit your preset benchmarks, marketing workflows begin, such as your software sending the lead to your sales team or starting a mid-funnel email marketing campaign. This ensures a timely follow-up.

Here is how you build a lead-scoring workflow:

  1. Automate data collection using Hushly’s integrations that collect behavior and contact data.
  2. Input information automatically into your lead scoring tool, where the software ranks leads based on that information.
  3. Automate lead transfer when their scores hit preset benchmarks.
  4. Establish email workflows that respond to those leads who reach those benchmarks.

5. Automated Data Analytics and Reporting

Hushly offers detailed data analytics and reporting features. These features allow you to track the performance of your marketing campaigns and adjust your strategies as needed.

You can integrate these insights into your workflow to drive data-driven decision-making. For instance, you can set rules so your workflow automation adjusts based on growth benchmarks and other data signals.

  1. Automatically collect data on your B2B leads and their behaviors.
  2. Analyze data and send notifications and reports based on results.
  3. Automatically adjust workflows based on the data results.

Improve Your B2B Technology Marketing Workflows

Hushly’s automation features offer powerful tools for creating, optimizing, and executing B2B technology marketing workflows. It seamlessly integrates into your marketing agencies’ other tools, allowing you to create workflows across all your marketing campaigns and processes.

Request a demo to learn more about our workplace automation capabilities.

4 Types of Buyer Intent and How to Use Buyer Intent Data

Two shoppers entered a toy store. One is a bored-looking teenager who tells the clerk, “I’m just looking.” Another is a mother with two children in tow who grabs a cart and says, “I need a minute to look.”

Which one is more likely to purchase?

Buyer intent data collects clues about leads and website visitors, helping you identify those most likely to become customers. Additionally, it tells HOW interested someone is and where they fall in the sales funnel, all based on their intent or motivation behind their actions.

Let’s explore the different types of buyer intent and how to use buyer intent data to improve your marketing strategies.

What Is Buyer Intent?

Buyer intent is the motivation behind a buyer’s action or their buying intention. If a website visitor reads a blog post, their intent would tell you what they hope to glean from the post.

What is buyer intent data?

Buyer intent data is the digital footprint buyers leave behind that helps you piece together what their motivation might be when they land on your website, interact with content, and engage with your brand.

4 Types of Buyer Intent

On average, 96% of visitors to your website aren’t ready to buy. So, why do they visit your website?

Marketers recognize four primary buyer intents based on what motivates buyers to act (like downloading an asset), visit a website, or interact with a brand.

1. Informational Intent

Informational intent is when a potential customer searches for information on a particular topic.

For example, someone searching for “how to build a website” has informational intent. They aren’t ready to buy a hosting plan or hire a designer. They simply want to know what goes into the process.

Buyers with an informational intent fall at the top of the funnel. They’re still within the brand awareness stage and are unlikely to respond positively if you jump in with a sales pitch. However, if you offered them a free download for more information, they may accept the offer and input their contact information for the asset, generating a new lead.

2. Navigational Intent

Navigational intent is when a potential customer searches for a certain website or brand. They already know what they are looking for and are trying to find the specific company that can fulfill their needs. 

For example, someone searching for “Facebook” has navigational intent.

Visitors with navigational intent are often easy to read because their search query has a target location, and all their actions point to a single outcome. It may be purchasing a product, researching a service, or visiting the career page.

Navigational intent buyers often fall in the middle or end of the funnel. They already know the brand exists and trust it enough to search for it by name.

3. Commercial Intent

Commercial intent is when a potential customer looks for a product or service to buy. They’re actively looking to buy something and are comparing different options. 

For example, someone searching for “best running shoes” has commercial intent.

These are your bottom-of-the-funnel leads who are very close to purchase. However, before jumping straight to sales, you must also consider that they may still be comparing products. The best content continues educating the customer while offering a clear path to purchase but not yet going all in with a sales pitch.

4. Transactional Intent

Transactional intent is when a potential customer is ready to buy. 

Congratulations, they have completed their research and are now looking for the best deal on a specific product or service. 

For example, someone searching for “buy wooden bookshelves online” has transactional intent.

You can now show your best landing page and give your all in a personalized sales pitch because these leads have run the sales race and are ready for your products or services.

Image from Robbie Richards

Where Buyer Intent Data Comes From

There are four places where you might find data that informs you about a lead’s intent.

Firmographic/Demographic Data

Who a person is will tell you how likely they are to buy and what their motivation for purchasing may be. For example, an individual who visits a B2B company website has a very low buyer intent because they don’t match the ideal customer: other businesses. They’re likely looking for information and will not become a paying customer.

Hushly’s short forms help you understand a visitor’s firmographics through a handful of fields, like an email address and business name.

Technographic Data

Just like firmographic data, technographic data provides a profile of a business. Except, in this case, it tells you whether the buyer has the infrastructure to support your products or services.

This may be technology, personnel, or location that they need to use a product or service. This data usually comes out during sales calls or surveys.

Search Intent

Search intent data comes from the keywords in search queries that brought users to the website. Keyword research tools like Semrush can tell you keyword intent so you don’t need to guess.

Engagement Activities

Engagement activities are some of the most valuable intent data. It’s data you collect based on what website pages a visitor stops by, how long they spend on content, and what assets they consume.

Hushly collects engagement data by building a multi-asset browsing experience. Visitors only need to sign in once and can view endless assets, producing a clear picture of what they might be interested in and who they are, allowing you to glimpse their buyer intent.

3 Ways to Use Buyer Intent Data

Once you have your visitors’ buyer intent data, here are three ways to use it to improve your marketing.

1. Creating Content Around Buyer Intent Keywords

By creating content around buyer intent keywords, businesses can attract potential customers searching for information about their products or services. 

For example, if you’re a marketing agency, creating content around keywords like “best marketing agency” or “how to choose the right marketing agency” can attract potential customers with commercial intent.

You can also customize your call-to-actions based on what response visitors are most likely to have due to the motivation for visiting the website.

2. Segmenting Contacts by Intent Data

Businesses can personalize their marketing messages by segmenting contacts based on their buyer intent to better resonate with each audience. 

A visitor who engages with multiple blog posts about budgeting on a financial website is most likely interested in budgeting products. So, you may see the best results by entering them into an email campaign pushing budgeting products and services.

3. Personalizing Marketing by Intent

By understanding the different types of buyer intent and using buyer intent data to improve marketing personalization, businesses can attract potential customers, increase engagement, and drive conversions. 

Marketing personalization is adjusting the buyer’s journey based on their specific needs. Over half of buyers say the B2B journey has grown. Each buyer’s journey is becoming more complex, taking unique turns.

Personalization is necessary to support the modern B2B buyer’s journey. And what better way to personalize than by reaching your leads with content based on their intent?

Drive More Sales by Investing in Your Buyer Intent

Hushly’s AI-powered all-in-one conversion cloud helps you gather intent data and personalize your marketing campaigns. 

By leveraging Hushly’s technology, businesses can easily segment their audience and deliver targeted messaging that resonates. With advanced AI algorithms, businesses can ensure their messaging is always relevant, leading to higher engagement and increased conversions. 

Try Hushly’s all-in-one conversion cloud today.

How to Win at B2B Marketing Data Analytics

Marketing would be a breeze if more marketing leaders were like Professor X from X-Men. He could telepathically read other people’s minds, often using machines to enhance his ability. While you won’t ever have telepathic superpowers, you do have machines that can aid in reading people’s minds.

Artificial intelligence (AI), while not quite the same as sci-fi films portray, can gather deep insights into customer feelings based on behaviors and information. You collect, process, and identify patterns about people in a fascinating process called data analytics.

B2B marketing data analytics is only a powerful tool if you understand how to use it in your strategies effectively.

Use this complete B2B marketing data analytics guide to learn how to collect, store, audit, and analyze B2B marketing data.

How to Collect Relevant Data

B2B marketing data analytics begins with collecting the right data. Having databases packed with information is only relevant if you can use that data to improve your B2B marketing strategies.

Identifying Relevant Data

Begin your data collection by identifying your goals. Ask yourself what you hope to achieve when collecting data.

For example, think about how many fields the average form includes. It asks for personal information that may discourage potential clients from filling it out while missing out on key points that help you identify potential leads.

To increase the number of leads you gather and the data you can collect from them, identify the most pertinent data you want to understand, such as industry, firm size, budget, pain points, and primary decision-makers. Also identify data you want to gather from other sources, such as engagement rates, web traffic, bounce rates, and conversion rates.

Gathering Relevant Data

Once you know WHAT you want to gather, you can identify the best places to collect the information. The best data is first-party data, which comes directly from your B2B clients, so you have more control over its quality and understand its relevance. A significant 88% of marketers and consumers say first-party data is more crucial than even just two years ago. This is partly due to increased privacy laws that reduce the amount of third-party data you can collect and share.

However, some third-party data, such as consumer reports and industry news, remain important to your B2B data analytics.

You can gather relevant data directly from clients through sources such as:

  • Email engagement
  • Website behavior
  • Surveys
  • Consumer feedback
  • Competitor analytics
  • A/B testing

Hushly helps you gather only the most relevant and highest-quality data from those sources. For example, you can use filters that weed out irrelevant data, such as data from website visitors who don’t fit your ideal client. That way, you can focus most of your resources and energies on quality leads and data.

How to Properly Store and Manage Data

Where does all the data go once you collect that valuable B2B lead information? You want to build a strategy that avoids data landing in a large data lake, which stores unstructured raw data.

A data warehouse and databases give the information structure and allow you and your data analysts to access and use the information.

Hushly offers tools for viewing how your content performs and information on website visitors that allow you to segment and personalize your marketing. It easily integrates into other data management systems for a seamless experience that ensures no data falls through the cracks.

When choosing a database for marketing and data analytics, consider these features:

  • How easily can you import new data?
  • How easily can you organize data?
  • How easily can you search data to find relevant insights?
  • How easily can you compile data into graphs and charts for understanding patterns and sharing insights?
  • How secure is the database so you can protect valuable client information?

How to Audit Data to Keep it Clean

Data cleanliness equals profitability. On average, poor-quality data costs businesses $12.9 million annually.

Perform regular data audits to check for accuracy, completeness, and relevancy. Some ways to audit your data include:

  • Identifying current data quality issues and where they stem from
  • Creating data standards for collection, storage, and usage to keep data consistent and accurate
  • Using tools to clean data, remove duplicate records, correct misspellings, and fill in missing data
  • Validating data to ensure accuracy, such as checking data against external sources or using validation criteria
  • Monitoring data quality to ensure it remains accurate and relevant

How to Analyze Data and Find Useful Patterns

Now that you have a database packed with quality data, you can begin pulling out patterns and learning about your B2B clients and your marketing campaigns’ performance.

Here are a few ways to analyze your data and generate valuable insights:

  • Segmentation: Divide your data into groups based on specific criteria, such as firmographics or behavior. Segmentation helps you identify patterns and trends within particular audiences to improve your targeting and personalization.
  • Predictive analytics: Use statistical algorithms and machine learning to predict future outcomes based on past data. Predictive analytics can help you forecast future trends and make informed decisions.
  • Data visualization: Turn your data into charts and graphs. These graphs and charts help you understand patterns, such as changes in website traffic and email open rates. It can help you identify trends and potential issues in your current strategies.

How to Use Data to Improve B2B Marketing Strategies

B2B marketing data analytics fuels your results by providing valuable insights into your marketing strategies.

Image from Upwork

Understand What Worked in the Past

Use data patterns to understand what marketing strategies are working well. You can invest more time and resources in those strategies as they bring the highest return on investment. You can also identify what elements worked well and use those same elements across other campaigns. For example, a form may have performed well on a landing page, so you might consider using it on other web pages.

Understand What Didn’t Work Well

Data analytics for marketing allows you to catch problem areas quickly. While all businesses will run into issues or run campaigns that perform poorly, you don’t need to lose any resources on those campaigns. By staying on top of your B2B data analytics, you can quickly catch poor-performing campaigns and adjust them before the business takes too many losses.

Understand Your Audience

Data analytics gives you insights into your audience that you need when personalizing strategies. You’ll understand what products and services they need, what types of content they consume, and what industries they come from.

This data becomes essential if you’re performing account-based marketing, which relies on quality personal data to personalize your approach. You can sell solutions based on company needs through data analytics rather than simply selling products and services.

Identify Areas for Growth

Data analytics in marketing helps you identify where you can improve and grow while also identifying potential areas of risk to avoid.

While you want to repeat strategies that performed well, you also want to try new strategies. Trying new strategies will provide the boost you need to exceed your previous performance metrics.

However, trying new strategies shouldn’t be like shooting an arrow with a blindfold, hoping it hits the target. Data from A/B testing and predictive analytics can provide a clear path forward based on consumer behavior and market trends.

Start Your B2B Marketing Data Analytic Journey at Hushly

Hushly makes data collection and analytics a breeze, even for those without any developer experience. With our all-in-one conversion cloud, you can collect and analyze first-party data on your B2B customers, which allows you to build personalized account-based marketing campaigns. 

See the power of Hushly’s platform for yourself.

Request a demo to learn more about our conversion cloud tools.

7 Benefits of Adding Hushly to Your B2B Marketing Automation Platform

Because of the giant tech leaps made possible by advanced technology, you don’t need to rely on one platform to perform all your marketing tasks. Instead, you can build a powerful marketing automation engine with several tools that fit seamlessly together to capture, nurture, and convert leads.

The benefit of using multiple tools is receiving expertise and industry-specific solutions. Every area of your marketing automation deserves a tool dedicated to that area’s success rather than a tool spread too thin.

Where does Hushly fit with your B2B marketing automation engine?

Hushly specializes in the user experience by ensuring it’s seamless and personalized.

Let’s look at the seven benefits of Hushly’s powerful B2B marketing automation software.

What Is Hushly’s Platform?

Hushly offers an all-in-one conversion cloud. We specialize in every conversion process step by fueling your content through personalized experiences.

Our machine learning and AI-powered tools help you create and distribute content across websites, ads, and emails. We then support you as you gather leads and data. Our solutions build the road from demand capture to conversion without heavy coding, complex design, or complicated strategies.

The key to Hushly’s power toolset is AI personalization that understands traffic and customizes experiences around visitors’ behavior and intent, ensuring everyone who engages with your content receives the most relevant experiences, boosting conversions.

The Hushly platform conveniently integrates into your existing B2B marketing automation, building on the solid foundation you already have. Our AI tools level up your marketing strategies by customizing your content and personalizing the user website experience.

7 Ways Hushly Benefits Your B2B Marketing Automation

Here are seven ways you can benefit from Hushly’s innovative powerhouse.

1. Boosts Your Efficiency

Hushly streamlines your marketing processes by automating tasks ordinarily requiring manual entry and development.

Some B2B marketing automation examples of Hushly’s streamlined tools include:

  • Web page personalization: Create pages once and allow AI to customize them limitlessly for website visitors based on their intent and interests.
  • Lead generation: Add fewer fields to your forms so more visitors fill them out while AI collects the rest of the needed data behind the scenes and inputs it into your customer relationship management (CRM) software.
  • AI-generated tags: Quickly tag and fill out content information using AI assistance.

With the help of Hushly, you’ll spend less time performing repetitive tasks and can focus more time on core business tasks.

2. Creates Content at Scale

Ideally, businesses should publish blog posts two to four times a week. Plus, you should continually go back and refresh old content. Regularly publishing content keeps you competitive in a market inundated with digital content.

Yet, creating content manually takes considerable time and effort. The average writer takes four hours and ten minutes to create a typical blog post. That’s why 52% of content creators say finding time to create content is their top challenge, and another 33% say creating enough content consistently is their top challenge.

Generative AI makes creating content at scale possible so you can keep up with the growing demand. Some of our B2B marketing automation content tools include:

  • AI content chat with ChatGPT
  • AI generative content with ChatGPT
  • AI image generation with DALL-E2
  • AI video transcription with Whisper
  • AI translation with ChatGPT

3. Automatically Customizes Web Pages

Hushly’s landing page customizers allow you to create content once using out-of-the-box web pages. Then, AI customizes the page for each visitor. This tool supports account-based marketing strategies that require hyper-personalized content and experiences.

Add content streams that suggest relevant content for each visitor to create custom pages. The elements on each page can also support personalized text. Then, you can instruct AI to adjust each page depending on intent and visitor behavior using customization rules.

Some elements that Hushly customizes include:

  • Tokens
  • Banners
  • Videos
  • Content

Do you want to create multiple pages? You can clone web pages to create landing pages at scale without needing a web page developer and complex coding.

4. Generates More Leads

You don’t need long-form fields and multiple hoops to generate leads.

Fuel your lead generation strategy by streamlining the process and encouraging more signups through a positive experience.

Hushly uses automation to simplify lead generation. Visitors only need to fill out two or three fields to enjoy asset downloads. AI performs the other tasks of generating data you need to qualify the lead and curate their experience.

5. Maximizes Lead Nurturing

Lead nurturing relies on timing to reach your leads at crucial touchpoints in their buying journey. Automating lead nurturing establishes rules for customizing content so it reaches buyers at those strategic points.

Hushly uses embedded content streams, native ads, and personalized call-to-actions to create unique visitor experiences. Then, Hushly’s AI uses intent data to understand visitors and recommend further resources, downloads, and actions.

Intent data also helps you accurately segment your visitors based on their interest level. Through lead segmentation, you can reach out to those leads with personalized nurturing emails.

Is your traffic leaving your website? Use exit content to target and nurture those leads one more time through personalized offers based on intent data.

6. Understands Visitors

Do you wish you could read your visitors’ minds? We offer the next best option. Hushly reads people’s activities. How people move through your website reflects their motives and goals.

For example, a person who isn’t seriously interested in your products will read one article before leaving. Another visitor might stay on your site but spend all their time on your careers page. However, a potential buyer will engage with multiple assets and pieces of content. The most valuable visitors will also visit the pricing page, sign up for trials, and interact with marketing emails.

These indicators give valuable insights into visitors’ intent. Visitors also indicate their intent through your contact forms. For instance, visitors using business emails are most likely to be business buyers.

Hushly combines first-party data like page visits and available demographic information with a vast database of third-party data. We use this data to customize the visitor experience. The pages visitors read will influence what recommended articles appear in the native stream throughout your website.

Visitor intent translates off your website as well. Automatically collected visitor intent data will help you understand your customers in other stages of their buyer’s journey and your other campaigns, like email nurturing campaigns.

7. Easily Tracks Results

How do your visitors and target accounts interact with your content? Tracking performance metrics tells you which strategies and pages are most effective and where you can adjust your strategy to generate and nurture leads. You can also use it to identify content gaps.

Some metrics Hushly tracks include:

  • When visitors arrive on your site
  • Which pages they visited
  • What content they interacted with
  • What buttons and assets they interact with

Combine the Hushly data with your other marketing data by moving it to your analytic platform for a more comprehensive view of visitor activity.

What Is Your Marketing Automation for B2B Missing?

Hushly ensures your hard work goes as far as possible by automating demand generation, lead generation, nurturing, and conversion. You can reach more of your visitors through personalized and streamlined experiences.

Our cutting-edge B2B marketing automation platforms complete mundane and time-sensitive tasks so you can focus more time where it will have the most significant impact on your sales.

Do you want to learn more about Hushly’s capabilities?

Check out our full toolset and capabilities, and sign up for a free demo.

What Are the Key Components of a Landing Page?

A business should have a dedicated landing page when it wants to achieve a specific marketing objective, such as driving conversions, generating leads, or promoting a new service.

Landing pages allow businesses to create a customized and focused experience for their target audience, increasing the chances of achieving their marketing goals. A targeted landing page will make it easy for businesses to control the message for a particular campaign, allowing them to track the campaign’s success better and adjust accordingly.

However, the many possible elements of a landing page can be daunting, especially if you’re designing one for the first time.

An effective landing page usually has eight key components. We’ll explain how you can implement them to start increasing your conversion rate today.

What Is a Landing Page?

A landing page is a standalone web page that is designed with a specific purpose in mind, usually to convert visitors into leads or customers. You can use landing pages for various purposes, such as:

  • Promoting a product
  • Capturing leads
  • Selling a specific item

The main goal of a landing page is to provide a focused and relevant experience for visitors by guiding them toward a specific action, such as filling out a form, making a purchase, or downloading an offer.

8 Key Components Every Landing Page Should Have

Landing pages should be unique and fresh for every campaign they’re used for. Special considerations to take when creating landing pages include the target audience, industry, and product or service you’re trying to sell.

Here are the key components of a landing page that can help you accomplish your marketing objectives:

1. Attention-Grabbing Headline

The headline should clearly communicate the purpose of the landing page and what the reader can expect to gain from it. Make sure it is concise, easy to read, and relevant to the target audience.

Source: CoSchedule

A strong headline should:

  • Use attention-grabbing language. For example: “Want to increase conversions? Do this…” or “Limited Time Offer.”
  • Clearly communicate the purpose of the page.
  • Emphasize short, punchy sentences that get your point across fast.
  • Target your audience with industry jargon and relevant messaging.

2. Clear and Valuable Offer

Your offer motivates the reader to act, so it should be related to the headline, solve a specific problem of the target audience, and stand out from the competition.

A clear and valuable offer should:

  • Invoke the target audience’s pain point and promise to resolve it.
  • Stand out from the competition by offering realistic results or adding huge value.
  • Be relevant to the target audience by proving subject matter expertise.
  • Directly address your landing page’s headline.

3. Fast Load Time

A slow-loading page can lead to frustration and decreased conversions. To ensure fast load times:

  • Optimize images: Compress images to a reduced file size. Find the balance between quality and size.
  • Use a reliable hosting provider.
  • Try to limit HTTP requests (requests to the server for things like images, scripts, and stylesheets).
  • Consider using a content delivery network (CDN) if you get a lot of traffic from around the world.

4. Context Within a Buyer’s Journey

The landing page should align with the buyer’s journey and take into account where the target audience is in the process. This will ensure that the messaging is relevant and that the reader is guided toward the desired outcome.

To ensure your landing page is always contextual within a buyer’s journey:

  • Know your target audience: Perform thorough research and create in-depth buyer personas to ensure you fully understand your buyer’s needs and concerns.
  • Map the buyer’s journey: A key step to knowing what stage the buyer is at is knowing the whole journey from start to finish. Make sure you know what each step (awareness, engagement, and decision-making) looks like for your target buyer.
  • Use dynamic content: Use a platform like Hushly that will allow you to create self-nurturing, dynamic landing pages for each of your audience segments. This will ensure you’re always displaying the most relevant message to each buyer.

5. Seamless Experience

The landing page should provide a seamless experience for the reader, from arrival to conversion. This means that the landing page should be consistent with the messaging and images that were used to drive traffic to the page.

A seamless experience means:

  • Easy navigation
  • Mobile optimization
  • Minimal distractions. Only the most relevant information.

6. Clear Path to Conversion

The landing page should guide the reader toward the desired outcome, which is typically to fill out a form or make a purchase.

A clear path to conversion should:

  • Use clear, prominent calls-to-action (CTAs). CTAs should be visually appealing and impossible to miss.
  • Include directional cues like arrows, images, or any visual that direct a user’s attention to the conversion goal.
  • Have a simple, easy-to-use form. Avoid overwhelming information or distracting elements.

7. Scarcity

Scarcity is a marketing tactic that focuses on creating a sense of urgency and limited availability for a product or offer. This is done to encourage consumers to take immediate action or miss out on a valuable opportunity.

To create scarcity on your landing pages, try any of the following tactics:

  • Limited time: Offer your product or service for a limited time to create a sense of urgency among your audience to act now. Include countdown timers and language like “ending soon.”
  • Limited quantity: Indicate that your product or service is in high demand and has limited supply. Include “spots remaining” counters to indicate the offer is almost used up.
  • Last chance: Emphasize that this is the last chance for your audience to buy your offer and that they shouldn’t expect to see it again.

8. Video

Video can be a powerful tool for increasing conversions on landing pages. To make the most of this tactic, consider the following:

  • Highlight the benefits: Show how your product or service solves a problem or offers a unique benefit.
  • Keep it short: Aim for a video that is under 2 minutes in length.
  • Make it visually appealing: Use high-quality visuals, graphics, and animation to make the video engaging and memorable.
  • Include a call-to-action: Make sure your call-to-action is clear and concise. Only provide one CTA per video to avoid overwhelming your viewers with too many options.
  • Test different variants: A/B test different versions of your video to see which one resonates best with your target audience.

Hushly’s Platform Can Make Designing Great Landing Pages a Breeze

By following the key elements outlined in this guide, you can create landing pages that are tailored to your target audience, generate leads, and drive conversions. Remember that a landing page should load fast, be relevant to a buyer’s journey, and have a clear path to conversion.

When you’re ready to take your landing pages to the next level, consider Hushly. Our platform offers self-nurturing, dynamic landing pages that are optimized to meet your unique marketing objectives.

Contact Hushly today to request a demo and start increasing your landing page conversions.

5 Benefits of Having a B2B Resources Page and How to Use It

B2B marketing is all about finding ways to provide your audience with valuable content and drive conversions. Driving traffic to your website and generating backlinks will boost your SEO and lead to even more traffic. One of the best ways to accomplish this is with a high-quality resources page.

Let’s explore the benefits of having a B2B resources page, how it can help your business, and tips on creating one that effectively serves your audience and drives results.

What Is a B2B Resources Page?

A B2B resources page is a dedicated section on a business website that offers a wide range of free or gated content to visitors. Its primary purpose is to provide value, answer frequently asked questions, solve problems, and nurture prospects at different stages of the buyer’s journey. For a resource page example, take a look at Hushly’s own resources page.


5 Benefits of a Resources Page

From thought leadership to adding value to technically complex products, your resource page is an incredible business tool. Here are ways you can benefit from it:

1. Establish Your Company as a Thought Leader

A well-structured resources page can help you build trust with your audience, demonstrate your expertise in your industry, and increase your brand’s visibility. Thought leadership is essential for businesses looking to differentiate themselves from competitors and foster long-lasting relationships with their target audience.

To establish thought leadership, include the following types of content on your resources page:

  • Original research and data analysis, showcasing your company’s unique insights
  • In-depth case studies that highlight your customers’ success stories
  • Comprehensive industry reports and trend analysis, positioning your brand as a go-to source for the latest news and developments
  • Educational resources and how-to guides that address your audience’s pain points and needs

By consistently producing and sharing high-quality content, you can cultivate a reputation as an industry expert and thought leader.

2. Boost Web Traffic

A well-optimized resources page can significantly improve your website’s SEO, attracting more visitors and enhancing user engagement. Consider the following strategies to accomplish this:

  • Internal linking: Create links between your resources page and other relevant pages on your website, helping search engines find and index your content.
  • Keyword optimization: Incorporate relevant keywords into your resources page, enabling it to rank higher in search results and attract more organic traffic.
  • Meta descriptions: Craft clear and concise meta descriptions for your resources page to entice users to click through from search results.
  • Social media promotion: Share your resources page on social media platforms, driving more traffic to your website and increasing brand visibility.
  • Email marketing: Include links to your resources page in email newsletters, encouraging subscribers to visit your site and explore your content.

3. Guide the Buyer Journey

The B2B buyer’s journey typically consists of several stages, including awareness, consideration, and decision. A resources page can support the lead nurturing process by providing appropriate content to potential customers at each stage:

  • Awareness stage: Prospects may be seeking educational content to help them understand a problem they’re facing or identify opportunities for growth.
  • Consideration stage: Case studies, product comparisons, or industry benchmarks can help prospects evaluate their options and make informed decisions.
  • Decision stage: Prospects may require more in-depth information, such as product demos, free trials, or personalized consultations, to finalize their choice.

Ensure your resources page offers a variety of content types tailored to each stage of the buyer’s journey. Include a mix of gated and ungated content and provide clear calls-to-action that encourage visitors to take the next step in their journey.

4. Create a Central Hub for High-Value Content

Consolidating valuable resources in one central location helps your brand build authority and makes it easier for visitors to find the information they need. To maximize the potential of your resources page as a hub for high-value content, consider the following tips:

  • Include a variety of content types: Offer diverse content such as whitepapers, case studies, e-books, videos, infographics, podcasts, webinars, and industry reports to showcase your company’s expertise across various topics.
  • Make it easy to browse: For example, you can organize the page in a blogroll format with filters by topic or content category, allowing visitors to find what they’re looking for quickly and efficiently.
  • Include optimized meta information and tags: Utilize descriptive titles and tags for each resource to enhance searchability and make it easy for users to identify relevant content.
  • Suggest related important content: Create callouts for particularly significant resources, highlighting them on the page and drawing visitors’ attention.

5. Increase Conversions

A resources page can help boost conversions by establishing trust and credibility with potential customers. By providing valuable content, you encourage visitors to take the next step in their buyer’s journey and convert.

To use your resources page effectively for increasing conversions, consider the following strategies:

  • Include clear calls-to-action (CTAs): Strategically place CTAs throughout the page, guiding visitors toward a specific action, such as downloading a whitepaper, signing up for a webinar, or scheduling a consultation.
  • Offer some gated content: Provide in-depth content, such as e-books or webinars, in exchange for contact information. This generates leads for your business and enables you to follow up with potential customers, moving them further along in the buyer’s journey.
  • Design with conversions in mind: Ensure your resources page features CTAs that are clear, concise, and visually appealing. Use contrasting colors to make them stand out on the page, and place them prominently to capture visitors’ attention.

How to Create Your Own B2B Resources Page

When creating a B2B resources page, follow these steps to ensure its success:

1. Determine Your Goals

Identify your resources page’s goals, whether it’s lead generation, increased brand awareness, or establishing thought leadership. This can help you plan and structure your resources page accordingly.

2. Know Your Target Audience

Find out who your ideal customers are and what types of content they will find most valuable.

3. Choose Your Content

Select the content types you plan to feature on your resources page, including whitepapers, case studies, webinars, videos, infographics, podcasts, and industry reports.

4. Plan Your Structure

Consider how you want to organize your content. Options include a blogroll format with filtering options or a mega-navigation menu.

5. Create Your Content

Produce high-quality, well-written content that provides value to your target audience. Ensure each piece of content is relevant, informative, and engaging.

6. Add Calls-to-Action

Promote webinars, demos, free trials, and more to guide users through the buyer’s journey.

Hushly Can Help You Create High-Quality Resource Pages

A B2B resources page is an indispensable tool that offers numerous benefits, including thought leadership, increased web traffic, lead nurturing, content organization, and higher conversion rates. By following the tips and strategies in this guide, you’ll be well on your way to creating a successful resources page.

If you’re interested in tools that will help you create high-quality resource pages, reach out to Hushly and request a demo today.

How Machine Learning in B2B Marketing Helps Businesses

Those who embrace the forward march of technology are rewarded with massive boosts in efficiency and quality. The field of B2B marketing is no exception.

In the past several years, machine learning algorithms have been developed which allow computer systems to mimic human learning on superhuman scales. Researchers and computer scientists are just scratching the surface of the possible utility of these systems, but promising use cases have already been discovered in fields as diverse as healthcare, finance, and weather forecasts.

How can B2B marketers make use of these powerful algorithms to help make their lives easier and their messages more effective?

We’ll discuss what you need to know about machine learning in B2B marketing in today’s guide.

What Is Machine Learning?

Machine learning (ML) is a field of computer science that involves feeding data to computer systems and then using algorithms that allow the system to make predictions or take action.

Machines learn similarly to humans. For example, a young student who is just learning addition for the first time eventually can predict the outcome of any simple addition equation, even ones they’ve never seen before. Machines do the same thing, only far more efficiently.

Computers use complex algorithms to “learn” at a much faster rate than our human brains are capable of. This makes machine learning a powerful tool for automating tasks such as image and speech recognition or fraud detection.

Different Types of ML Algorithms

ML is still a burgeoning field of computer science. In the next several years, new types of algorithms will be developed, each with its pros and cons for marketers.

Here are a few of the most common ML algorithm types today so you can be familiar with their functions and get a feel for how you might use them:

  • Supervised Learning Algorithms: These are trained on data that is labeled by the user so that the variables are known in advance. They are used to make predictions on new data based on what the system has learned from the input data.
  • Unsupervised Learning: These are trained on data that is unlabeled so that the variables are unknown in advance. They can be used to identify patterns within the data without being given specific examples of what to look for.
  • Reinforcement Learning: These algorithms learn by receiving feedback in the form of rewards or penalties based on the predictions they make. They are used to direct a system toward a desired behavior.

How B2B Marketers Use Machine Learning in B2B Marketing

Today, the best uses of machine learning algorithms are for tasks that require lots of repetition and benefit from increased accuracy. The fact that computers can perform these tasks far more efficiently than humans makes them perfect avenues to exploit this emerging technology.

Marketers spend a lot of time on repetitive tasks that can be better performed by a strong ML algorithm. Here are a few examples.

Data Analysis

Perhaps the strongest use of ML is to enable a computer to dig through reams of complex data quickly. Where a human could spend hours combing through information trying to spot patterns, an ML algorithm could accomplish the same task—with better quality—in just a few minutes.

One example of this is sentiment analysis. ML models can analyze customer feedback across any number of channels to gauge sentiment and report on trends. Marketers use this data to drive messaging and even influence product development.

Customer Segmentation

Marketers use supervised ML to better segment customers. By training an ML algorithm on the types of customers the business wants to target, the system learns to recognize them and the best way to reach them.

That’s not the only way ML helps segmentation, however. Marketers also use unsupervised ML algorithms to segment customers for them. This not only leads to better and more accurate segments but also reveals new customer segments that your business wasn’t targeting before.

Optimizing Marketing Campaigns

One key advantage of ML over a human is that the algorithm is far more efficient at learning and recognizing patterns. ML tests far more variables at one time and reports back accurately on its results.

When it comes to designing and optimizing marketing campaigns, this is powerful feedback that allows marketers to home in on the most effective messaging far more quickly than if they were simply A/B testing on their own.

Using ML to optimize and automate marketing campaigns is a quick way to boost ROI and deliver the best marketing campaigns to convert buyers.

Personalization for ABM Campaigns

Hushly is a big proponent of personalized, 1:1 account-based marketing for B2B marketers. The best ABM campaigns are those that are personalized for your targeted buyer. For example, check out our free B2B case study PDF and see how we were able to help NVIDIA personalize its complex messaging.

ML algorithms help the personalization process by learning about your ideal customers and how best to communicate with them. Machine learning models are used to personalize messages and offers, and improve customer engagement to boost conversion rates.

Predicting Consumer Behavior

Your B2B pipeline needs to keep moving. Identifying when customers are ready to make purchases is a big step toward converting them as efficiently as possible so you can begin the process of keeping them as a customer for years to come.

ML algorithms can be trained to predict customer behavior using past data. With incredible accuracy, these systems learn to identify which of your prospects are most ready to buy now based on factors like past purchasing behavior, website interaction, interaction with marketing messages, and even external factors such as holidays or economic trends.

ML can also identify which prospects are likely to churn, giving you the best chance to save the sale or cut your losses and move on to the next.

Optimizing Lead Nurture

A personalized landing page that displays relevant content to your buyer is a simple way to reduce friction and increase conversions.

An ML algorithm can be trained to identify what the best content to display to each buyer will be based on intent data. Then, it can automatically personalize your landing pages so that every buyer receives a rich and contextual buyer journey from the beginning.

The process of optimizing your landing pages will be ongoing as long as buyers and the marketplace keep evolving. ML can help you continually optimize your lead nurturing so you’re always ahead of the curve.

Hushly Provides the Benefits of ML For Your Marketing Operation Starting Today

From personalized landing pages to custom 1:1 ABM campaigns, Hushly has experience helping marketers grow their businesses using proven AI and ML tools.

Our simple-to-use, drag-and-drop system requires no internal developer and can be customized for any buyer within just a few minutes. This results in a scalable, optimizable marketing platform perfect for any business ready to grow. Brands use Hushly to enrich buyer experiences and maximize conversion rates.

Let Hushly create a demo for you today and start seeing the benefits of our platform.

What is Demand Capture?

A powerful tool for B2B marketers and sales teams, demand capture is a method of understanding who your ideal customers are, what they need, and how to target them. Believe it or not, roughly 79% of all marketing leads never convert into sales opportunities. Why? Because too often, brands focus their attention on the wrong people.

Instead of targeting those most likely to convert, they focus on those who are the easiest to get in front of. This is problematic for several reasons, the biggest of which is that it results in low conversions, impacting your bottom line. 

Instead of attempting to reach a broader audience, you need to narrow your focus to target only those who are ready to buy – that’s where demand capture comes into play. 

What is Demand Capture in Marketing?

Demand capture is a method of leveraging data and insights to identify prospects ready to convert into customers. It involves analyzing intent data to find those most likely to convert and then creating targeted campaigns tailored to their needs.

Is There a Difference Between Demand Capture and Demand Generation?

Yes. In a nutshell, demand generation focuses on building demand for your products or services, whereas demand capture is a strategy for actually converting those leads into customers. They’re two halves of the same process.

Source: Taikun Digital

How Does Demand Capture Work?

While approximately 91% of marketers say that lead generation is their top priority, only about 3% of your market is actively buying, with another 56% saying they’re not ready to buy. That means you need to be proactive in identifying who those 3% of buyers are so you can target them with the right information to convince them that you’re the answer to their problem.

The end goal of demand capture is to capture the attention of that small percentage of buyers who are actively looking for a solution to their problem and persuade them to buy from you. The only way to do that is through intent data. 

Intent data helps you understand your customers’ and prospects’ underlying motivations, needs, and interests. It’s collected from various sources, including web search activity, social media interactions, and email exchanges. By analyzing this data, you can uncover insights that can help you tailor your messaging to meet your customers’ needs better. 

Here are some ways you can collect intent data:

  • Use advanced analytics tools that track and analyze user behavior on your website.
  • Use user behavior data to create personas and identify the types of customers you want to target.
  • Use keyword research to uncover trends in search terms that can help you better understand your customers’ interests. 
  • Analyze the conversations and interactions of your customers on various social media platforms to gain valuable insights into their interests, needs, and preferences. 

While demand capture seems like it could be the perfect solution to your marketing challenges, it has its drawbacks, which is why it’s essential to understand the pros and cons of this approach. 

Advantages of Demand Capture

In addition to better understanding customer needs, demand capture can do the following:

  • Help businesses identify new opportunities for growth. By collecting data on customer behavior and interests, companies can uncover trends in search terms and identify new markets to explore. 
  • Personalize customer experiences. By collecting data on customer behavior and interests, businesses can tailor customer messages and offers based on their individual preferences. This can help increase engagement and customer loyalty, resulting in higher conversion rates and improved customer retention. 

Disadvantages of Demand Capture

Some of the disadvantages of demand capture are:

  • Can be costly and time-consuming. It requires businesses to invest in technology and resources to track necessary customer data, which can add up over time. Additionally, it can be difficult to interpret this data and make sense of it to make informed decisions.
  • Can be seen as intrusive. By collecting customer data, businesses can gain access to personal information that customers may want to keep private. This can lead to privacy concerns and prevent customers from interacting with the company. One recent example of this was the debate over the death of third-party cookies in the online advertising industry. While many would argue that these cookies were intrusive and an invasion of privacy, others believed they were essential for the industry’s success. 
  • Can be unreliable. It relies on customers providing accurate and honest information, which may not always be the case. Additionally, customer behavior can vary widely, making it difficult to predict and analyze customer trends accurately.

4 Demand Capture Methods That Work

Demand capture may seem a bit daunting initially, especially if you’ve never given it much thought. The good news? You’ve probably already been implementing some of the most common demand capture methods without even realizing it. 

Here are four of the most common demand capture methods that can help you make more sales and retain more customers:

1. Personalize Your Website for Your Ideal Customer Profile

Personalizing your website according to your ideal customer profile can help you create a personalized experience for your customers, making them feel like their needs are being met and valued. This can increase customer loyalty and engagement, with research proving that your customers are more influenced by brands that make them feel valued, appreciated, and respected. 

2. Build a Positive Reputation

Another demand capture tactic you may already be implementing is creating a positive brand reputation via social media, customer review sites, and forums. Positive word of mouth goes a long way in capturing the attention of your target market. 

Studies show that 90% of all buyers are more likely to convert after reading positive reviews, with 92% of B2B buyers taking it a step further, saying they’re more likely to purchase after reading a trusted review. 

These reviews can come from just about anywhere. Buyers are more likely to trust a brand that has positive reviews from multiple sources, including customer reviews and reviews from well-known review sites. 

Source: G2

3. Paid Search Campaigns

With paid search campaigns, you can target specific customers based on the keywords they use, their demographic information, or even their location. This allows you to reach a highly targeted audience, ensuring that those who are already searching for the solutions you have to offer are seeing your message. 

4. Use Intent Data for Retargeting

Finally, demand capture allows you to take the intent data you’re already collecting and use it for retargeting. Retargeting allows you to stay in front of your audience and remind them of your brand and the services you have to offer. This can be done through display ads, social media, or even email campaigns. 

Demand Capture Made Simple with Hushly

Demand capture is an integral part of an effective marketing strategy, as it provides brands with valuable customer information to help them better understand their needs and preferences. However, it can be difficult to accurately predict and analyze customer trends.

That’s where Hushly can help. Our demand capture tools help ensure that brands can get the most out of their efforts and turn them into success.

Ready to see how demand capture can help your business? Request your demo today.