A lot goes into running a successful B2B company, but lead generation has to be right up there at the top.
Obviously, without any leads, you can’t have any sales.
However, without a sufficient amount of leads, it’s almost impossible to effectively test your funnel and make sure you’re seeing as many sales as possible.
So, while there are countless avenues you could take, this is why every company needs to invest in LinkedIn B2B lead generation.
4 Reasons to Focus on LinkedIn for B2B Lead Generation
With all of the options out there, why does LinkedIn B2B lead generation deserve a spot in your budget?
There are actually dozens, but if you’re on the fence, these four reasons should convince you it’s time to start looking for leads on LinkedIn right away.
1. LinkedIn Is the Best Social-Media Platform for B2B Lead Generation
For years after its inception, social media was a four-letter word among B2B marketers. An easy way to make sure no one took you seriously was by advocating the use of sites like Facebook and Twitter for advertising purposes.
Obviously, a lot has changed since then. Plenty of companies use social media for B2B marketing and have seen incredible results.
With that being said, while there is no shortage of social media platforms to choose from, none are as good for lead-generation as LinkedIn, and it’s not even close.
LinkedIn B2B lead generation represents 80% of successes among companies that use social media. Twitter is in second place with just 12.73% and Facebook trails by almost half that at 6.73%.
So, while every B2B company is different and you should test out all of your options, it’s best to begin your investment with LinkedIn.
2. LinkedIn’s Membership Is Increasing Dramatically
There’s more good news, too: LinkedIn’s users are increasing. Again, it’s by no small amount, either.
In 2016, the company reported that they were at 106 million active users every month. A year later, that number more-than-doubled, reaching 260 million active monthly users.
That, alone, is a substantial statistic. It means that, if you begin focusing on a LinkedIn B2B lead generation strategy now, there’s no reason to think that it won’t pay off for years and years to come.
Furthermore, this isn’t a matter of simply more people becoming Internet users all around the world or a global surge in social-media users. In fact, many reports claim that social-media giant Facebook is actually losing users and the same goes for Twitter, making LinkedIn’s staying power all the more impressive.
3. LinkedIn’s Active Users Are Really Active
The term “active user” can be a vague one as there’s no one definition accepted across every platform. Even “monthly active user” could mean someone who simply signs in once and then never returns.
However, in the case of LinkedIn, 40% of their monthly users are actually using the site every single day. That equates to roughly 134 million people logging into LinkedIn on a daily basis. Do you think any of them might be your leads?
Keep in mind, too, that unlike, say, Twitter or Facebook, there’s most likely a lot less mindless meandering happening on LinkedIn. People are on there for professional reasons, not arguing politics or sharing family photos. So, those 100+ million active users are extremely valuable.
4. Current and Future Decisionmakers Are on LinkedIn
Finally, LinkedIn seems to be especially popular among a very important cross-section for B2B companies. Not only are decision-makers – the most valuable leads possible – on LinkedIn, but Millennial decision-makers especially love the site. Of the 82 million Millennials using LinkedIn, more than 11 million of them are decision-makers. Lock them in now, and you could enjoy their companies’ business forever.
Increase Conversions from Your LinkedIn B2B Lead Generation Efforts
As you just saw, placing a bigger emphasis on LinkedIn B2B lead generation is a phenomenal way to increase the ROI on your marketing budget. Better still, it could also reduce how long you have to wait to see conversions.
Both are big wins.
However, we can actually take your LinkedIn B2B lead-generation efforts and supercharge their results. At Hushly, we created a platform specifically for B2B companies that often face high costs-per-acquisitions.
Best of all, you don’t have to change any part of your site, landing pages, or ads. Just add our platform to your current strategy and we guarantee an increase to all lead-gen and ABM conversions of at least 51%.
Ready to see how?
Just contact us today for a free demo.
