Customer Experience vs. Content Experience: What Exactly is the Difference?
Content is king, but a good customer experience can make or break your brand’s success. That’s why, at least in theory, the two should be inextricably linked. But is that really the case? As a marketer, it’s your job to ensure that your content provides the highest quality experience to your audience, but is that […]
How to Use Your Content Intelligence to Improve Your Content Experience
Content is critical to any digital marketing success. It’s the first touchpoint that a prospect has with your brand, and it’s a tool to help them learn about your products and services. However, creating engaging and meaningful content that gets the results you want is not easy. That’s where content intelligence comes in. Content intelligence […]
What Exactly Is Content Experience Maturity and How Does It Impact Your Organization?
Every content strategy aims to create an experience for your customers. Unfortunately, there’s a lot of confusion around the term content experience. Many people think it’s just about creating a page of content and hoping that they’ll find what they need when they need it. Unfortunately, with approximately 70% of B2B content going unused, that […]
3 Steps to Building a Successful B2B Content Experience
Content is the cornerstone of the B2B buyer journey. However, it’s no longer enough to pump out endless content, hoping that something will resonate with your audience. Today’s B2B buyers expect a content experience that speaks to their needs, helps them make sense of a complex market and provides the guidance they need to make […]
What is a B2B Content Experience?
If you’re in B2B marketing, you’re no stranger to content. In fact, you probably spend a lot of time creating, curating, sharing, and promoting content. But what if you could make your content do more than that? What if you could empower your content to help you meet your goals? That’s where the B2B content […]
Should You Include a B2B Omnichannel Experience in Your Strategy?
With the onset of the global pandemic came an explosion in online transactions, not only in the B2C community, but amongst B2B buyers as well. According to McKinsey, more than 90% of B2B companies shifted to a virtual sales model due to nearly 70% of consumers preferring the option to conduct their business remotely. However, […]
Your 8-Step Guide to Building a B2B Personalized Buying Journey that Delivers Results
B2B buyers are often tricky customers. They have a lot of important things to do and need to be sure they’re purchasing the right product or service for the job. Unfortunately, one thing that traditional marketing tactics get wrong is not creating a personalized buying journey for their audience. Many B2B marketers create generic buying […]
The B2B Personalized Buying Journey is Changing: Here’s What You Need to Know
The B2B personal buying journey is changing. The days of the ‘one-size-fits-all’ approach have come to an end. Instead, teams are focusing on creating a B2B personalized buying journey that meets the needs of each buyer on an individual basis. By understanding how the B2B buying journey is evolving, you’ll be better equipped to meet […]
The B2B Buyer Experience: What Should You Expect in 2022?
The new normal is rapidly emerging in the B2B buyer experience space. Buyers demand a seamless, personalized experience that adapts to their preferences and needs. They are beginning to demand more digital experiences than simple information delivery. They want interactive and immersive experiences, providing them with opportunities to interact with the brand on a human […]
Should You Be Focusing on Creating a B2B Account-Based Content Experience?
In today’s digital landscape, businesses are faced with the challenge of finding ways to effectively and efficiently reach their ideal customers. With such a heavy emphasis on account-based marketing and creating the ultimate account-based experience, one of the most effective strategies for reaching your ideal B2B audience is creating an account-based content experience. Yet, while […]