Functionality
AI First-Party Intent
Generate and consume first-party intent data to create better experiences and
better-informed decisions
- AI 1st-Party Consumption
- AI 1st-Party Generation
- AI 1st-Party Activation
How It Works
Increase Content Intelligence
Start Seeing and Using Your First-Party Data
If your intent data strategy is only relying on 3rd-party data, then you’re missing out on the most important intent data signals out there.
Your own 1st-Party Intent Data!
Step 1
Intent Topic Setup
Hushly empowers marketers to create and define their own intent topics. Each topic consists of
-
Topic name
-
Comprehensive topic description
Step 2
Topic Classification
Using the company defined set of intent topics, Hushly’s AI engine uses natural language processing (NLP) capabilities to perform a weighted topic classification of all the assets in the customer’s asset library. This includes all content types
-
HTML web page text
-
PDF files
-
Videos
Step 3
Deepen Visitor Insights
-
Understand Visitor Behavior: By tracking and analyzing a wide range of activities
on Hushly Powered Pages, marketers gain a deep understanding of what visitors are
genuinely interested in
-
Accurate Interest Profiling: The calculation of Topic-Intent scores based on visitor
activities allows for precise profiling of interests at both individual and account
levels
Step 4
Improve Segmentation
-
Targeted Campaigns: With the ability to segment visitors and accounts based on
surge scores, marketers can identify and target those with a high interest in
specific topics, creating campaigns that are more likely to convert
-
Customized Engagement Strategies: Adjust messaging, offers, and content for segments
showing increased interest in certain topics, optimizing engagement strategies to
match audience needs
-
Adapt to Trends in Real-Time: Quickly respond to changes in visitor interest and
market trends by observing surge scores and Topic-Intent scores, keeping marketing
efforts agile and aligned with audience preferences
Step 1
Intent Topic Setup
Hushly empowers marketers to create and define their own intent topics. Each topic consists of
-
Topic name
-
Comprehensive topic description
Step 2
Topic Classification
Using the company defined set of intent topics, Hushly’s AI engine uses natural language processing (NLP) capabilities to perform a weighted topic classification of all the assets in the customer’s asset library. This includes all content types
-
HTML web page text
-
PDF files
-
Videos
Step 3
Deepen Visitor Insights
-
Understand Visitor Behavior: By tracking and analyzing a wide range of activities
on Hushly Powered Pages, marketers gain a deep understanding of what visitors are
genuinely interested in
-
Accurate Interest Profiling: The calculation of Topic-Intent scores based on visitor
activities allows for precise profiling of interests at both individual and account
levels
Step 4
Improve Segmentation
-
Targeted Campaigns: With the ability to segment visitors and accounts based on
surge scores, marketers can identify and target those with a high interest in
specific topics, creating campaigns that are more likely to convert
-
Customized Engagement Strategies: Adjust messaging, offers, and content for segments
showing increased interest in certain topics, optimizing engagement strategies to
match audience needs
-
Adapt to Trends in Real-Time: Quickly respond to changes in visitor interest and
market trends by observing surge scores and Topic-Intent scores, keeping marketing
efforts agile and aligned with audience preferences
Features
H-Signal
AI 1st-Party Intent
H-Signal is AI 1st-party intent data that we generate for you. We use this first-party in a variety of ways to better enable personalization as well as provide intelligence to marketing and sales teams. Your first-party data is only used in your instance and only shared with your company.
We don’t sell your 1st-party data or signal data!
First-Party Intent Generation
Hushly is generating additional signals for your companies 1st-party intent. We do this through the following ways:
- 1st-Party Activity Tracking - Hushly tracks the follow types of activities performed by visitors to Hushly’s products (Visits, Views, Downloads, etc)
- Topic Intent score - Using the activity frequency, depth, and recency, Hushly calculates a Topic-Intent score for the topics associated with the consumed assets. The topic intent score increases with new activities, and decreases as the activities die down (decay). We track on two dimensions (Individual & Account)
- Boost Intent Scoring - A boost score is calculated by comparing the current topic score with the topic score three weeks prior. This boost score provides insight into trends happening within a short period of time
First-Party Intent Consumption
The segmentation engine is used across our platform products to make runtime decisions that enable personalization of the Hushly powered experiences
- Segmentation engine consumes 1st-party data enables segmentation using boost intent scores. For example, you can find accounts surging on a given topic with a boost score of 60% or more
