4 Reasons to Use LinkedIn for B2B Lead Generation

A lot goes into running a successful B2B company, but lead generation has to be right up there at the top. Obviously, without any leads, you can’t have any sales. However, without a sufficient amount of leads, it’s almost impossible to effectively test your funnel and make sure you’re seeing as many sales as possible. […]

3 Opportunities to Improve Your B2B Marketing Strategies

In the Digital Age, it’s never been more apparent which companies are using B2B marketing strategies that earn results and which are struggling with plans that don’t work. The former is constantly able to chase new initiatives, often breaking ground on channels the rest of their industry hasn’t leveraged quite yet (e.g. social media). At […]

B2B vs. B2C Social Media Marketing

B2B vs B2C

In the last few years, social media marketing has gone from a method that almost no one in B2B was using to a strategy that’s been proven across almost every industry. As just about everyone in the world uses at least one social media platform, B2B companies have an opportunity to engage their leads directly. […]

3 B2B Social Media Marketing Strategies You Need to Implement


By now, just about every B2B marketer has come around to the fact that social media can be an incredibly powerful channel for attracting, engaging with, and converting leads. Not so long ago, that wasn’t the case. For years, social media was seen as a purely B2C opportunity. Of course, a big reason for this […]