How to Find a Website Visitor’s User Intent (and Why It Matters)

We live in a world that prioritizes personalization. Customers no longer want generic experiences. They want companies to tap into the troves of data now available and provide customized experiences and offers. Has your website joined the movement toward personalization? Personalization begins with knowing what your customers want and what motivates them to visit your […]

What the E-E-A-T Google Algorithm Means for Content Marketing

What the E-E-A-T Google Algorithm Means for Content Marketing

Google’s E-A-T algorithm update in 2018 emphasized the significance of Expertise, Authority, and Trustworthiness in ranking content. On December 15, 2022, Google added an extra “E” to the acronym, which stands for Experience. The purpose and execution of the update make it crucial for website owners in every niche to understand the new E-E-A-T guidelines. […]

3 B2B Search Engine Marketing Principles You Must Use

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Is success with search engine marketing eluding you? Are you considering all kinds of expensive – maybe even desperate – strategies to attract the prospects you need? Before you do anything drastic, be sure you understand the most important Search Engine Marketing (SEM) principles proven to work for B2B companies. 3 Principles You Need to […]