What the E-E-A-T Google Algorithm Means for Content Marketing
Google’s E-A-T algorithm update in 2018 emphasized the significance of Expertise, Authority, and Trustworthiness in ranking content. On December 15, 2022, Google added an extra “E” to the acronym, which stands for Experience. The purpose and execution of the update make it crucial for website owners in every niche to understand the new E-E-A-T guidelines. […]
3 B2B Search Engine Marketing Principles You Must Use
Is success with search engine marketing eluding you? Are you considering all kinds of expensive – maybe even desperate – strategies to attract the prospects you need? Before you do anything drastic, be sure you understand the most important Search Engine Marketing (SEM) principles proven to work for B2B companies. 3 Principles You Need to […]