Are You Spending Too Much Time on B2B Content Personalization?
Personalized content is critical for grabbing attention, earning engagement, and winning B2B leads. 85% of buyers say they will bounce if a company doesn’t personalize the very first touchpoint along the journey. But are you spending too much time researching, developing, and delivering your B2B content personalization strategy? Probably! Let’s go over the different strategies […]
7 Steps to Create an Effective B2B Web Personalization Strategy
Run a Google search for “web personalization strategy” and you’ll find plenty of long and drawn-out articles explaining every piece of personalization in case-by-case detail. This is not one of those articles. Data and personalization don’t have to be complicated or go over your head. Here’s a simple, matter-of-fact plan in seven steps about how […]
5 Reasons You Need a B2B Adaptive Content Hub to Nurture Leads
You spend a lot of time and energy developing high-quality content to educate, inform, and guide your leads towards conversion. The B2B buying process is notoriously long and requires a lot of time and effort — shouldn’t your website do most of the work? Sure, emails and following up are both relevant, but an adaptive […]