MQL vs. SQL: What’s the Difference?
Jumping to the last page of a book isn’t as impactful as when you have a chance to read the character exposition, plot buildup, and the epic final battle. The same is true for converting your leads. If you skip to the conversion without the buildup, your leads may not respond to your sales pitch […]
3 Essential Landing Page Best Practices to Skyrocket Conversions
In the B2B world, just about every company uses landing pages. It’s almost unheard of to not have at least one or two as part of any modern B2B marketing campaign. Despite how long they’ve been around and how many other options have come into existence, landing pages still enjoy a reputation for being one […]
7 B2B Marketing KPIs Your Company Needs to Chase
When it comes to B2B marketing, the goal is simple: generate qualified leads that can be handed off to your sales team. The more conversions they get from those leads, the better your efforts are doing. It’s never that simple, of course. The problem with only tracking conversions is that there are all kinds of […]