Defining Content Performance & Ways to Measure It
When you invest hours into creating online content, you want to ensure you’re seeing quality results. How can you guarantee your content is performing how you designed it? And how can you measure whether the content contributes to your marketing goals? Learn why tracking content performance helps you succeed in marketing and the best content […]
4 Organizing Techniques to Leverage Marketing Data Analysis
It’s a problem that marketers are all too familiar with—keeping massive amounts of data organized. You already have to manage data on countless people that you’ve collected from multiple sources. How can you leverage your personalization effort to its full potential if you don’t stay organized? A few marketing data analysis strategies can help you […]