How Self-Nurturing Landing Pages Resolve Gaps in LinkedIn Lead Gen Forms
In the world of B2B marketing, LinkedIn Lead Gen Forms have become a popular tool for capturing leads due to their high conversion rates. However, as our co-founder and CEO, Geoff Rego, pointed out in a LinkedIn post, there are significant pitfalls associated with relying solely on these forms. There’s a better way to generate […]
How to Improve Your PPC Lead Generation Quality
Every B2B company should be actively investing in PPC lead generation. While there’s a lot to be said for organic traffic and building a following on social media, PPC often offers the best possible ROI. If nothing else, it’s a great way to generate leads while you’re working on that social media following and impressive […]
3 Ways to Use LinkedIn for B2B Lead Generation
Do you have a LinkedIn B2B lead generation strategy in place for your company? Given LinkedIn’s focus on bringing together professionals from the same industry, the site may represent your best opportunity to connect with prospects in a cost-effective manner. In fact, it could quickly become your number one source for new leads. 3 LinkedIn […]