The Modern Marketer’s Guide to Powerful Lead Enrichment
Information is power. In many cases, the more information you have, the more control you have over a situation. Planting a dozen different seeds in the same garden with the same sunlight and water will not yield the same results. Each seed is unique. Once you understand the subtle differences, you can adjust the shade, […]
4 Sales Lead Management Strategies Every B2B Needs
Managing a handful of leads is easy. You can see where they came from, understand their needs, and evaluate your tactics to collect information and hone your skills. Once your business grows, however, things get a little more complicated. Without a comprehensive sales lead management strategy, things start falling through the cracks and your data […]