How Self-Nurturing Landing Pages Resolve Gaps in LinkedIn Lead Gen Forms
In the world of B2B marketing, LinkedIn Lead Gen Forms have become a popular tool for capturing leads due to their high conversion rates. However, as our co-founder and CEO, Geoff Rego, pointed out in a LinkedIn post, there are significant pitfalls associated with relying solely on these forms. There’s a better way to generate […]
Why Do B2Bs Need Self-Nurturing Landing Pages to Turbocharge Leads?
How do you spend your free time away from work? If you’re like most people, you enjoy watching your favorite Netflix or Hulu shows, listening to your favorite curated Spotify playlists, scrolling through Facebook, and shopping through your favorite app. Top apps like these all have one key feature in common: endless streams of personalized […]
4 B2B Landing Page Best Practices to Convert Mobile Users
Every B2B company should be utilizing a number of different landing pages. Despite the fact that they’re arguably one of the simplest marketing assets available, landing pages are also among the most powerful. However, that’s only true when you understand B2B landing page best practices. 4 B2B Landing Page Best Practices to Implement Right Now […]
3 Landing Page Optimization Practices to Reduce Abandonment
Landing pages can be deceptively powerful. To the untrained eye, they’re just a single webpage – just graphics, copy, and an opt-in form of some kind. Yet, to online marketers, landing pages are often the most important tool in their arsenals. These simple pages are generally very inexpensive but can be responsible for massive profits. […]