How to Optimize Your Lead Generation Landing Page
Designed to capture potential customers’ information and convert them into leads, your lead generation landing page is one of the most powerful tools in your marketing kit. With effective optimization, a landing page can significantly boost your lead generation efforts — and often in unexpected ways. For example, companies with 30+ landing pages get seven […]
3 Essential Landing Page Best Practices to Skyrocket Conversions
In the B2B world, just about every company uses landing pages. It’s almost unheard of to not have at least one or two as part of any modern B2B marketing campaign. Despite how long they’ve been around and how many other options have come into existence, landing pages still enjoy a reputation for being one […]