3 Essentials Most B2B Online Marketing Plans Are Missing
In the Digital Age, no B2B company can survive without marketing themselves online. Even organizations with reputations that go back generations or those that serve the most niche of audiences will struggle without a winning B2B online marketing plan. Many have even gone out of business without this essential strategy. And yet, the vast majority […]
How to Use Content to Lower Your Cost of Leads
Launching a lead generation strategy can be exciting, but there’s no better feeling than when it pays off and your B2B company actually has the number of leads it needs to be successful. Sadly, for many marketers, this ecstasy is short-lived when they find out what their average cost-for-leads is. It becomes clear that, if […]
How to Audit B2B Marketing Strategies
Nothing is quite as frustrating as putting lots of time and money into your B2B marketing strategies only to be disappointed by their results. However, before you go investing even more into improving your funnels, take a step back and conduct an audit first, so you can be sure of what’s wrong. 3 Ways to […]
3 Simple Ways to Conduct a Content Audit
In B2B marketers’ never-ending quest to boost their websites’ rankings, attract leads, and earn conversions, a number of different tactics have been discovered. Everything from keyword optimization, link-building, and schema markups have been revealed as powerful techniques for earning Google’s affection. Yet, many B2B marketers shy away from – or don’t even know about – […]